华润澐启滨江售楼处电话→华润澐启滨江售楼中心电话→华润澐启滨江首页网站→楼盘百科→首页网站→华润澐启滨江售楼处24小时热线电话

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎

✅✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

华润澐启滨江是华润置地在上海浦东后滩板块打造的高端滨江住宅项目，定位为“中国江河1号作品”，以稀缺地段、创新设计和越级配置重新定义了滨江豪宅价值标准。

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

重磅消息来了！

继首开日光后，项目二批次火热延续，目前已累计认购210+组！认购只剩最后半天，抓紧机会！

12月的市场热度依然比较低迷，澐启滨江仍然抢在年底如此大规模加推，而且户型种类更丰富，很明显可以感受到华润给到大家的诚意，开发商要的一定不是去化率，而是希望给到客户更多选择，加大上车概率！

换言之，二批次也是买到红盘不可错过的窗口期！

我仔细研究了下二批次房源，比起前期至少有两大惊喜！

丨第一个惊喜：滨江头排天钻环幕286户型上新，错过再无的时代藏品！

你猜项目首开，先被选走的房源是哪些？

据小胖项目认筹群的群友爆料，基本上前40号，高区的江景房就几乎全部被选走了！

真金白银不会骗人，顶豪买家的眼光更别怀疑。

都知道澐启滨江的安全垫够厚，整个CAZ一线滨江的二手小区的挂牌均价都远超项目均价，却在产品上落后澐启滨江1-2个时代，这样的“反差”注定了项目的爆火。

但我必须强调的是，如果细分项目的户型，澐启滨江的高区江景房才是真正的无敌安全垫。

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

一线滨江的项目稀缺，一线滨江项目的江景房更稀缺！

这样的产品一旦进入富豪们的收藏序列，极少有放到市面上售卖的。导致稀缺性被进一步放大，所以一线滨江小区的高区江景房几乎每一套都是天价！比如：

· 滨江凯旋门整体挂牌均价19.9万/㎡，高区江景房却要31.6万/㎡；

· 陆家嘴壹号院整体挂牌均价20.3万/㎡，高区江景房却要28.1万/㎡；

· 尚海湾豪庭整体挂牌均价16.7万/㎡，高区江景房则要26.5万/㎡；

澐启滨江头排江景房与整盘均价的价差显然没有这么大，也就意味着澐启滨江的头排大户型才是目前市场上资产安全垫更厚的产品，没有之一！

关键的来了，首开秒光的滨江头排大户型，二批次也有增量加推，推出整栋2号楼，大户型预计价格如下：

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

在二批次加推的“头排天团”中，建面约245㎡户型，打造出约60㎡的IMAX级环幕客厅，将蜿蜒江景变为家中流动的巨幕背景；

首次登场的天钻环幕286，收藏S湾全景舱360°寰视江景巨幕；精装再升级，厨电配备嘉格纳12件套，绝对的百万级厨房！主卧国际顶级衣帽柜交付；四玻两腔及全周届静音设计，好风好水及智能化好房子系统，真正划时代的滨江顶豪！

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

澐启滨江作为一线滨江的项目，低区开始就有很高的看江概率。

而且2号楼直面S湾，建面约286㎡户型又是三面看江，视野更加震撼！

S湾的实景视野如下：

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

正对岸的实景视野如下：

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅ ✅华润澐启滨

另一方面， 项目大户型以无界平层结构和全景落地窗，享环幕视野，宛若一个私家的“全景景观舱”。

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

综上所述，任何一套滨江大宅都是身份与地位的象征，而作为二批次首次登场的产品，天钻环幕286代表了澐启滨江产品系的巅峰，是只为39席极少数塔尖人物准备的、能够定义时代的传世资产，不可放过！

丨第二个惊喜：建面约125㎡户型加推套数大幅度提升，1500-2000万预算客户年末必冲！

项目首开有超过1半的客户没买到，铩羽而归。所以项目二批次给出了足够房源，让上车概率大增，尤其是建面约125㎡3房户型的加推数量大幅度提升！

据悉，二批次建面约125㎡户型的均价在13.1万/㎡，单价最低在12万/㎡左右。

总价基本都在1500-2000万，而且40%房源总价在1600万以内。

需要知道的是，项目04地块未来可能不再有120㎡级户型，07地块的125㎡产品是孤品的存在，越早上车肯定是明智的选择。

在我看来，项目建面约125㎡3房真的是预算1500-2000万客户，年末必冲的选项，支撑有五：

①上海一线滨江过去没有、现在没有、未来更不会有的绝版小户型！

过去10年上海一线滨江住宅，大户型是绝对主流，120㎡级3房产品从未出现。澐启滨江是因2021年后滩九宫格有中小套型指标要求，得以推出120㎡级产品。

未来呢？更不会有！

从今年8批次开始，中小套型的要求直接取消，别说一线滨江，就是新黄金三角里的二三线滨江项目，比如徐汇东安项目、徐滨中海项目，户型起步190+㎡，总价门槛四五千万起步！

不得不承认，澐启滨江这批绝版建面约125㎡3房，对于预算1500-2000万的客户来说就是一辈子错过再无，入主一线滨江的人生进阶机遇！

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

②上海首个125㎡实现6米横厅+独立岛台的户型，尺度媲美以往150㎡的大平层！

项目建面约125㎡边套户型打造约6米横厅，作为新规产品，阳台可直接封进客餐厅，进一步提升空间尺度。

项目还提供了自定义改造，如果打通X空间，将或得一个面宽约8.8米、面积超40㎡的超级厅堂。

创意展示间实景图，仅供参考以实际交付为准

项目建面约125㎡3房户型还交付独立岛台，这是以往180㎡以上大平层才有的待遇！

创意展示间实景图，仅供参考以实际交付为准

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

项目的灵动空间也非常丰富，除了大尺度阳台，主次卧配置大飘窗，阳台可以并入房间内，飘窗均为非承重结构，后期同样可砸，灵动空间拓展后整体的尺度感足以媲美以往150㎡的户型。

创意展示间实景图，仅供参考以实际交付为准

③同面积无敌的收纳空间！

据小胖君手工统计，项目125㎡3房边套户型的整体交付柜子+预留衣柜，收纳空间可以达到约20.04m³，中间套户型也能达到约16.56m³！

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

创意展示间实景图，仅供参考以实际交付为准

创意展示间实景图，仅供参考以实际交付为准

创意展示间实景图，仅供参考以实际交付为准

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

④顶豪级装修+三栖系统中枢迭代，带来好房子的全维升级！

除了户型上面的标新立异，项目的装修同样走在时代前列。

项目厨房选用全套嘉格纳，所有户型均配置大金厨房专用空调，卫浴采用杜拉维特等国际品牌，在看得见的地方全部是顶配。

在看不见的地方项目同样精益求精！

漂启滨江全面落地技术中枢各项性能指标，在声环境、水环境、空气环境上重点发力，依托六大技术造境，打造超越标准的健康中枢，构筑一座会呼吸的静谧宅邸。

比如用三重排烟+大金空调新风二联供打造独特健康空气系统；用医用级水管+净软水四件套+优质热水器打造全维净水系统，从根本上消除业主全家人的呼吸、饮水健康问题！

创意展示间实景图，仅供参考以实际交付为准

还比如项目采用楼板隔震垫、分户隔声墙、系统窗、入户门等围护隔音，设备消音、管道消音、设备降噪等10多个环节系统构筑消音结界，将外界喧嚣隔绝在外，让业主在家也能尽享图书馆般的宁静。

创意展示间实景图，仅供参考以实际交付为准

⑤这是全上海第一个120㎡级户型带来系统性个性化定制的产品！

X空间的场景前文我们提到的，但项目还是预留了可选定制方案，实现多场景布置。

另外，因为豪宅客户对于精装美学有自己的审美，所以此次项目提供了超越行业的三大柔性定制——艺术家联名定制入户门把手、艺术家联名定制艺术门牌挂画以及墙面饰面&岛台等区域提供多款石材/岩板款式。

说实话，今年四季度上海豪宅是有井喷态势的，外滩的金陵华庭、陆家嘴的太古源、新天地的高福云境都是老牌豪宅地段的明星盘。

那么你一定好奇，澐启滨江凭什么能在“全明星”阵容里杀出重围？

具体怎么解释，且听我娓娓道来：

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

地段：上海CAZ一线滨江作品，巨人肩膀上再超越的豪宅区！

一站之隔的前滩目前已吸引近300家企业入驻，其中七成为外企，跨国公司地区总部达到30+家，包括普华永道、希尔顿、美敦力、武田制药等。

根据上海2035年控制性详细规划，上海核心滨江段（包括CAZ范围）的一线滨江住宅地块已经基本售罄，最后的2幅宅地就是澐启滨江，也就是说，澐启滨江是上车一线滨江板块的机遇！

绝版属性，会给澐启滨江带来两层不可复制的优势：

其一、手握未来很长时间的定价权！

外滩、新天地等老版地段虽然稀缺，但城市更新如火如荼，错过了现在的，未来很可能还有更好的。你拿到现在的定价权，未来却给别人做衬托。

反观澐启滨江，不仅是CAZ一线滨江的绝版住宅用地，更是一线滨江独一无二的新规后作品，至少未来10年，执掌上海一线滨江的定价权。

而且你看现在一线滨江的次新二手小区，最便宜的也接近20万/㎡，最贵的超过27万/㎡。作为新规后迭代新产品的澐启滨江却是更实惠的那一个，这样的“低位建仓”机会相信任何有前瞻眼光的购房者都不会放过。

、✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

其二、后发优势，能实现在巨人肩膀上再超越！

CAZ中央活动区+一线滨江，这样的地段规划能级几乎已经封顶。但一定要优中选中，CAZ滨江豪宅集群或许是更高能级的存在！

时至今日，得到市场认可，规模与品质都不错的豪宅片区一共只有5个，澐启滨江所在的世博-后滩九宫格豪宅区是最后一个，后发优势让它能吸取了“前辈”的经验，实现巨人肩膀上的再超越，在居住的各个层面都做的更好！

①艺术休闲氛围，全上海封顶！

澐启滨江向北约800米是占地200万㎡的世博文化公园，国内最高人工山“双子山”、国际马术中心等，实现“在家门口爬山、骑马、听歌剧、赏园”。

项目周边是全球大师打造的13座国际级艺术展馆，形成比肩伦敦西区、纽约百老汇的世界级文化艺术中心与国际化艺术生活方式。

跨江对望的是徐滨艺术街岸江景，通过跨江隧道或地铁，徐滨独有的艺术休闲配套同样是项目业主的后花园！

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②生态绿色资源，属于全球顶级序列！

澐启滨江向北是地标级的世博文化公园，向南是前滩友诚公园和休闲公园，对岸是规划中的西岸中央公园，把他们串联起来的是长18公里的滨江岸线，包括跑步道、漫步道、骑行道，还有约20万方亲水平台，生态宜居属性，属于全球顶级，位列上海之巅！

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③商办资源浓度，全市再无二处！

商业方面，项目北有世博天地，南有前滩太古里，对岸还有西岸梦中心和西岸金融城，随便一个都是全球城市顶流商圈的级别。

办公产业方面更是规模宏大！

根据2035城市规划，世博-后滩被定位为了“世界级新地标”，整体片区已发展成央企总部、国际企业聚集区和浦东第二政务办公中心，目前已有26家央企的近80家公司集聚世博片区，总部经济蔚然成风。

徐汇滨江，则是上海人工智能和数字经济的核心引擎。微软、腾讯、阿里巴巴等科技巨头在此设立总部，数字经济规模突破800亿元；模速空间则是全国首个大模型产业生态集聚区。

如果你是顶豪买家，会选择可能会被时代淘汰的项目，还是会选择注定执掌滨江未来10年的绝版资产？答案你比我更清楚！

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绝版产品：滨江新规作品+全新定制化+好房子2.0全维升级，三栖系统中枢迭代！

作为目前滨江新规后产品，漂启滨江基于对“好房子的深度理解，将房屋从冰冷的物理空间，升维为“物理生活、情感”三者融合的温暖综合体，实现从“造好房子到“育好社区”的跨越。

澐启滨江占位新黄金三角几何中心，直面浦江最具魅力的7公里江岸“S湾”，直线距离仅约300米，这是能将“江”这一静态景观融于日常动态生活，刚刚的尺度。

为了实现从“观江”到“入江”的生活革命，澐后滨江塑造长达约860米的开放界面，以连续街区衔接绿地，形成呼吸式的生态廊道，把社区向江岸与城市打开。

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建筑方面，项目为实现视野民主化，临江楼栋向南偏转32.5°，将约400米沿江界面延展为纵深2公里的瞰江长卷。高区视野由此豁然开朗，将黄浦江的壮阔全景，收纳为每日生活的流动背景。

立面灵感则取自“风帆与旗舰”，石材柱廊呼应外滩文脉，观景台勾勒流动江景，塔冠灯塔意象则成为航道上的人文符号。

这样的城市地标才配得上每一位业主的尊崇身份！

社区方面，项目打造上海罕见的“全息生境旗舰社区”，通过坡地、高差与架空策略，构建出可呼吸、可参与的立体自然体系。

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“回归之境”以3500㎡下沉水苑为核心，汇聚会客、泳池、茶室等多功能空间，形成仪式感十足的社区舞台。

“探索之境”则以百米绿茵为画卷，融入派对庭院、文学花园与游戏甲板，建筑如观景舱嵌入树冠，实现与自然的深度交融。

归家路径自成叙事，从“巨舰门厅”经“帆影门廊”，抵达“游艇式观景舱”，13米立体高差营造出山谷水院的沉浸体验。

过程方案示意图，以交付标准为准

新规对公共空间的释放，同样为社区生活打开了全新想象。

澐启滨江近4000㎡的架空层，被系统规划为覆盖全龄段的“泛会所体系”，书吧、棋牌、亲子与学习空间在此有机生长，让每一寸公共空间都成为承载邻里温度的“第三客厅”。

与此同时，约2500㎡的高端会所，将滨水社交提升至全新境界。其间的无界森泳池，以全景透明界面与庭院自然交融，令游弋者抬眼便能望见江天相接，仿佛在自然中畅游。

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过程方案示意图，以交付标准为准

过程方案示意图，以交付标准为准

产品方面，澐启滨江作为上海好房子2.0落地载体，以“三好十二优”体系为指引，升级三栖理念全维度升级，带来了全生命周期滨江封面之作。

二批次加推建面约125-510㎡滨江珍藏，全套户型图如下：

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✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅

✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）

华润澐启滨江售楼处电话：400-8558-224【售楼中心热线】华润澐启滨江营销中心热线4008558224华润澐启滨江售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打华润澐启滨江售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。