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✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
看房请务必致电与销售确认时间，仅预约客户可享受开发商内部优惠，专属老带新推荐奖！
营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。
预约方式：可提前拨打官方热线✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。
专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。
中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境
♬保利置业尚云赋꧁ 售楼处电话：400-8558-224【☎☎售楼处电话已认证】꧂⭐✿✿✿✿
♬保利置业尚云赋꧁ 营销中心电话：400-8558-224【☎☎营销中心电话已认证】꧂⭐✿✿✿✿
♬保利置业尚云赋꧁ 开发商电话：400-8558-224【☎☎开发商电话已认证】꧂⭐✿✿✿✿
【大国央企 保利【赋】系首作】 昆山首个全实景东方美学示范区
保利 · 尚云赋
【项目基础信息】
占地面积：约4.6万㎡ 总建面积：约13.3万㎡
规划户数：仅498户，由10-17F低密洋房+小高层组成 户型面积：建筑面积约152、189、238㎡低密奢装平墅 车位配比：1:2.25，地面30位、地下1093位
交付标准：装修房
物业服务：保利物业
开发商：昆山市悦茂置业有限公司
开发商品牌：保利置业 ✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
板块首个！拔掉一座央景楼王，牺牲近千万利润！主动割肉砸品质！
市场上很多项目在设计时，会平衡收益，追求更大程度产出比。
但保利·尚云赋不一样，它不愿牺牲品质，主动退让红线+舍弃一栋中央景观楼王位置，反复打磨后，才实现了如今，规划舒适化、南向更大化、景观更优化、采光通风更佳的纯南向楼栋布局。
整个项目四向各退红线2-5米，确保了访客车位都停在围墙外，整个小区真正意义上实现了人车分流，是板块首个，不惜成本，主动割肉砸品质的项目。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
按照原本的规划，尚云赋要比目前多建1栋楼，但是考虑到景观设计呈现效果和功能性，开发商直接拔掉了1栋中央景观楼王，牺牲了近千万的利润，让出超大地面空间打造沉浸式中央水庭院。
语言还是太苍白，看图直观感受下
【项目地址】
中国 · 昆山 · 景王路与金沙江路交汇处保利·尚云赋营销中心
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线） 【保利置业，美好生活领创者】 世界500强、万亿央企——中国保利集团旗下地产主业的重要柱石 历经31载，业务遍及北上广深、杭州、苏州等一线城市
近200个项目，为60万中国家庭、200万人实现安居梦
荣登“2023中国大陆在港上市房地产公司财富创造能力”“2023中国大陆在港上市房地产公司财务稳健性”“2023中国大陆在港上市房地产公司投资价值”
2023中国房地产上市公司治理”四大榜单top10
收获了资本市场和行业的认可肯定，彰显业良好发展态势和长远发展潜力。
【赋苏20载 卓越布局21盘】 始终以精品著序时代，以大国央企实力和深厚的城市阅历， 执笔国际昆山，落子首座“赋”系作品，打造东方奢宅典范。
【国际生活示范区 「赋」写生活所向】
中国昆山 百强县级市之首
昆山，作为衔接苏沪的重要支点，城市发展的履历，连接着东方的记忆，也标定着国际生活的全新样貌。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
▲区域联动发展格局示意图
国家级开发区 连续20年综合实力全国前5
作为“昆山之路”的发源地，昆山开发区开创了在县级市设立国家级开发区的先河。
从 1984 年自费开发起步，到 1992 年“国批”列入国家级开发区序列
连续 20 年稳居国家级开发区综合发展水平考核评价前五位
地区生产总值占昆山全市约 41%，昆山全市综合考评第一
保利·尚云赋，落笔昆山经开，于城芯规划黄金分割点，看见东方时刻。
政府才是城市规划的先行者
项目坐落于城东开发区，近昆山市行政服务中心开发区、行政服务中心、东区行政服务中心、税务局、气象局等多家行政单位围绕，市政配套齐全。城市核芯配套资源环绕，未来在此聚集。
毗邻昆山城市门面
向西：近约3.4平方公里青阳港滨水城市中心；结合景观带打造传媒港、文化绿洲、未来生活体验区等城市精致化发展样板区。
衔接昆山科创高地
向东：近约3.9平方公里夏驾河科创走廊
全力打造集公共服务配套、科技成果转化载体、产业金融要素服务平台于一体的高品质人才社区。于城市发展要枢，享受时代繁华所向。
▲夏驾河科创走廊实景图
B05规划定调 昆山改善宜居示范区
昆山市B05规划编制单元规划范围，北至前进路、南至景王路、东至洞庭湖路、西至顺帆路。修编后，从最新规划来看，该片区260万平方米将作为城市更新的重点区域。
片区内规划7块教育用地、14块低密高端住宅、多个公园、商业用地等，全面提升板块商业、教育、生态配套能级，打造昆山改善宜居示范区。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
后续规划如有变，以最新为准
▲区位效果图
时代向前，保利·尚云赋见证一座城市的华丽转身，于国际生活示范区，以东方精神，缔造昆山的东方时刻。
纵享1公里黄金商圈 咫尺繁华 ✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
项目500米内享闽商大厦、徽商大厦、合盛嵘商业广场三大商业集群，5公里内奥特莱斯、世茂广场、金鹰国际购物中心、开市客（规划中）、永旺梦乐城（规划中）等商圈荟萃，繁华若不是标配，何谈生活品味。
▲合盛嵘商业广场
无缝主城繁华 加速沪苏互联
一条景王路，连接青阳港、夏驾河、奥体中心，勾勒昆山经开的时代蓝图；中环东线，快速链接成熟繁华；地铁11号线作为昆山与苏州、上海之间快速联系的骨干通道，加速昆山与市区以及沪苏的互联。
▲交通配套示意图
城市繁华之中 悦鉴自然野趣
景王公园、时代公园、夏驾河湿地公园3大滨水公园环绕，项目北侧公园用地规划中，独享都心里的昂贵宁静。
菁英优教圈 培养孩子国际视野
周边涵盖绿地幼儿园、兵希小学、昆山经开区高级中学，西侧一墙之隔有教育用地和金沙江路初中规划中。片区内还吸引了上海华二昆山国际学校，15年一贯制双语学校在此设立校区，培养孩子全球视野。周边还有约16.5万平方米昆山国际会展中心以及图书馆，人文荟萃，涵养人生。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
（开发商不承诺任何学校的入学就读，须以政府教育主管部门政策及学校的招生要求为准，请自行留意）
【保利钜著，当代东方华宅】
保利置业成立30周年之际，打造东方高端产品系的开山之作——赋系。
保利尚云赋作为“赋系”首作，落子中国昆山，为城市赋以精神意象，以文化传著，以设计言志溯源东方人文精神，探寻人文奢宅的当代表达，以东方十二胜景礼呈当代雅贤一方栖心大境，一幅东方宅邸的悠居画卷已然开启。
【有取有舍方能缔造传奇】
牺牲一栋洋房楼王产品，让渡于景，只为呈现更好的园林体验，营造都心桃源。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
【三进风雅 传承东方礼序】
项目延用了江南造园手法与规制，在三进制的归家流线中，一进府门致敬城市，二进园林致敬宾客，三进楼宇致敬业主，这样层层递进的三进门仪彰显的就是传统的生生不息精神。
一进致敬城市：礼仪之门 彰显世家风范
竹葆松茂：约57米威仪大门，营造静谧之境、身份荣耀
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
松風水月：聚财集福的大门水池设计
洽禮堂、文會廳：外堂迎宾，内堂谈事的会客区域，彰显名仕风雅
二进 致敬宾客：礼序迎宾 如入山水画境
罨畫廊·钓月亭：禅意自然的画卷场景、会客观景
四時佳興：以诗意东方为境，前庭水景营造五座浮岛，彰显央企修为
舞雩亭：池畔亭院，廊的收放转折融入茶室
静谧水面：象征吉祥，形容高尚品德和情操
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
三进 致敬业主：归家雅趣 赋予园境之间
遐觀臺：临水眺望，遮风挡雨，绝佳观景地
雲步徑：漫步小径，腾云而行，步步高升
知津渡：古树掩映，湖水倒映亭台楼阁，营造诗画意境
拜石軒：临水观石，遮荫休憩，幽静怡然
【以现代审美，打造东方韵味】
构建恢弘东方建筑立面
提取东方榫卯结构为原型，现代材质铝合金构件纵横交错，形成轻盈精致的榫卯穿斗。以现代工艺重新诠释分缝对缝技法，毫厘间的节点交接与严苛的工艺细节，使建筑平整、严丝合缝，全系落地窗和超65%的铝板含量，形成光幕全屏效果，打造标志性的城市美学灯塔。
效果示意图，非交付标准
【星级地库 定制归家仪式感】
为了匹配和彰显居者的身份，保利·尚云赋站在国际审美和高定标准之上，入库坡度平缓，满足豪车的进出需求。从地铺到景墙、从灯光到标识，都展现着典雅与精致，以白、金、灰勾勒入库美学体验，打造尊崇、优雅的归家仪式感。
【架空层泛会所 构建温馨邻里】
以书吧、茶室、手工区、会客区等多场景空间，营造业主专属场景式交互平台。
空间内，现代东方的氛围与时尚精髓相得益彰，昆山的在地美学与传统底蕴相互交融。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
【国际品牌 引领人居风尚】
甄选日本东芝、德国威能、美国百朗、德国唯宝、德国西门子、德国高仪、中国简一、中国春天等国际知名品牌，既保证高端品质，亦代表居者的品味格调。
*具体以实际交付为准。
【保利物业 国家一级资质】
保利物业隶属于保利置业集团，是首批国家一级资质物业管理企业，签约项目多达264个，分布在全国20多个省市，在管面积已达4371.28万㎡，所管理的北京新保利大厦、上海证券大厦、广州中信广场等商用项目和一批高端住宅项目多次获得全国物业管理示范称号。
藏品级！纯粹低密宜居大平层！建面约152㎡起步，傲视全场
当然，更大的惊喜应该在产品上。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
项目总共包含13栋10-17F住宅，首开推出的是，9、10、11、6#，3栋小高层+1栋洋房，全系建面约152-238㎡，是市面上十分罕见的“低密宜居大平层”
效果图丨标红为首开楼栋6、9、10、11#
需要强调的是，尚云赋整盘户型最小约152㎡，也就是说尚云赋业主都是有一定经济实力的高端人士，充分保障了未来社区圈层的纯粹性。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
【户型鉴赏】
【样板间鉴赏】
建面约189㎡户型，五开间朝南，南向面宽达到了惊人的约16.3米，并打造约6米大横厅，直连超9米三面宽阳台，尺度感着实令人震惊！
样板间实景图 ✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
而且南向双主卧大套房设计，更是给予了每一个家庭成员独立、私密的生活空间，生活动线互不打扰，完全是三代同堂家庭优选。
其中主卧套房+主卫五件套+步入式衣帽间，更是给足了主人生活排场！
样板间实景图
建面约238㎡户型，在布局和设计上，更是再做了升级设计，单景观面就有近20米！正南阳光，一年四季，都肆意在家中游走，这才是真正的尺度。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
建面约152㎡大四房，南向整体面宽达到约14.2米，一体化公区同样是大横厅设计，向外连接近8米双面宽阳台，全屋多飘窗赠送，实际居住体验不输市面上的170㎡。
样板间实景图
无论是哪个户型，都有一步到位的舒适度和尺度感，从二人世界到三代同堂或三孩之家，让家庭成长更从容。
另一方面，是远超市场的“奢料重工”
能被称为精装“教科书级”的项目是怎样的？很显然，保利·尚云赋已经给出了标准答案。
项目标配了东芝空调、百朗新风、威能地暖，精装“三大件”一个都不少。五金卫浴选用高仪、博洛尼、唯宝、摩恩等均为国际一线大牌。
至于厨房，只有一个感受——高规格。
比如三件套，市面上楼盘很多采用老板、方太、美的等品牌，而且一般也就配置消毒碗柜。
样板间实景图
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
而项目直接带来豪宅标配6件套，全套西门子洗碗机、蒸烤一体机、滨特尔末端净水器，百朗凉霸，就连烹饪区的墙面也采用了一整面西西里翡翠岩板。经常做饭的人，自然懂得这体验感有多棒。
关键一点，很多项目会把钱花在“明面”上，但装修过房子的人才知道，只有硬装才是考验。
你可能想象不到，在尚云赋房间里几乎没有一面墙是乳胶漆，要么是定制墙布，要么是岩板，就连卫生间都用一整块经典宝格丽岩板，拼接缝都处理得非常精致。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
同时，电视背景墙也是一整块西西里翡翠岩板，还有申请了国家专利的东方云纹岩板建面约238㎡更是整块玉石（原石材），全苏州仅此一家！
样板间实景图
主卧背景墙更是重量级，定制床头皮质背景墙，材质选用比传统皮革更加柔和高级的的哑光麝皮绒皮革，搭配爱马仕线条，豪宅范十足。
此外，公共区域地面均采用简一大理石瓷砖，密缝连纹铺贴，
主卧地板特选
人字拼，成本相当于普通地板的2倍，刷新了区域住宅墙面、地面标准新高度。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
沙发以承重墙为轴心呈环抱式布局
巧妙转化结构限制为设计优势
拓展空间的视觉纵深感
电视主墙以美拉德棕大理石与玄关呼应
形成连续统一的轻奢基调
同时构建出灵活多变的社交场景
成为家人互动与品质生活的理想载体
_
KITCHEN AND DINING ROOM
厨房与餐厅 / 布局
餐厨空间以开放式布局打破空间界限
让光线与视野自在穿梭
营造通透灵动的氛围
在功能区的交汇处
通过定制岛台延伸出多功能餐桌
兼顾备餐、就餐与社交需求
玻璃酒柜无形中放大了空间的明亮度
更借以优雅的陈列丰富立面层次
从容诠释现代生活的质感与品味
_
PUBLIC HEALTH
公卫 / 布局
卫生间以深邃的复古黑调为基底
一面橘红色瓷砖墙面跃然其间
宛若暮色中摇曳的暖烛
形成鲜明而大胆的视觉焦点
其明快的色彩巧妙化解了深色调的沉闷
兼具艺术性与功能性
_
CHILDREN'S ROOM
儿童房 / 布局
儿童房以开放式收纳柜延伸出床背功能
米老鼠造型的收纳架则与书桌组合
激发创造乐趣
简约而实用的设计
让学习与收纳趣味相融
在成长时光中珍藏童年的奇妙想象
_
SECOND BEDROOM
次卧 / 布局
销售表示，光是这部分硬件造价，已经远远超出其他项目的全部交标价格。
当然尚云赋给予市场的惊喜还不止此，项目在精工工艺方面的考究，更是令人惊喜，每一个方面都做到了精益求精。
比如，入户门采用春天品牌铸铝门和室内子母门，保温性和隔音性远超市面标准，门锁采用名门八合一智能门锁。
还有一进门，就吸引我的定制玄关柜，采用博洛尼品牌定制，非常高级。
打开柜子还内有玄机，专门配有除臭机，实现日常消毒，这点要点赞。还有约60公分深衣柜，轻松搞定日常收纳，放一个李箱进去都不成问题。
走进客厅，印象最深的除了大手笔岩板背景墙，就是区域唯一的悬浮吊顶，得益于标准层3.1~3.15米层高，一楼更是做到3.6米层高，即便做了吊顶，也丝毫不影响大宅气场。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
样板间实景图
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
参观完后，小编深吸了一口气，这样的产品力，别说在昆山是碾压级的存在，就是在苏州都能吊打很多项目！
保利置业，以昆山国际格局规划，打造当代东方华宅，构建恢弘家族大境，尚云赋谨此498席，昆山罕见高定产品，重塑昆山高阶居所信仰。
纯粹社交圈层，邻里境界高度同频，人生进阶在此激荡。
全优改善地段
双极政核+城东发展重心C位
坐拥东西主轴，想象空间拉满
相信讲到这里，保利·尚云赋的内在品质，已经让不少品质改善买房人心动不已。
如果我们再从外在的地段配套考量这个楼盘，你会发现TA更是——集万千宠爱于一身。
保利·尚云赋简直是城东开发区的“天选之子”。
项目享有城市难得的双极政核，坐拥城市东西主轴——景王路，连接青阳港、夏驾河、奥体中心，早已是一张明牌。
根据官方最新批文，将加快中环东线两侧的城市开发工作，片区内将打造260万方，共14块高端低密度住宅用地，未来将形成成片的豪宅居住组团。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
而城东开发区重点规划片区为前进路南侧，也即项目所在的景王路为核心。
额外要强调的一点是，近期刚刚成交的城东地王，就在尚云赋北侧，楼面价16000元/㎡，对比城西已经不遑多让。
肉眼可见的质变和增量，拥有更强的爆发性，更具洪荒之力。
尚云赋，如同一块美玉，偎依在主轴旁，与城市发展，齐头并进
所在核心政务中轴线，串起昆山行政服务中心、开发区行政服务中心、东区行政服务中心、税务局、气象局等多家行政单位。
正所谓，“产业所在，安家所向。”
尚云赋，既有宜居风光，又与市政府主城保持在恰到好处的距离，拥有极佳的职住比。
闹中取静，既出世，也入世。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
交通方面，距离苏州轨交11号线鱼池泾站约1.5km，周围还有中环东线、震川东路、长江中路、沪宁高速等多维立体交通路网，打造便捷生活圈。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
学校也不用担心，一墙之隔即规划为金沙江路初中，还有震川高级中学、昆山经开区高级中学、上海华二昆山国际学校、晨曦中学、兵希小学等，更何况，片区内还将配套打造幼儿园及9年一贯制学校7所，全面提升城东教学质量！
商业就更不必多说了，500米内，闽商大厦、徽商大厦、合盛嵘商业广场三大商业，周围万达广场、世贸广场、首创奥特莱斯、金鹰国际购物中心等大型商业综合体都是项目业主的繁华主场，还有即将落地的永旺、开市客，吃喝玩乐全满足。
✅保利置业尚云赋售楼处电话：400-8558-224✅︎✅︎✅
✅保利置业尚云赋营销中心热线4008558224（官方预约看房热线）
保利置业尚云赋售楼处电话：400-8558-224【售楼中心热线】保利置业尚云赋营销中心热线4008558224保利置业尚云赋售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打保利置业尚云赋售楼处电话400-855-8224
Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。
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