尚园售楼处官网-2026尚园售楼处电话-开盘时间-尚园房价-户型-楼盘详情-周边环境-户型-价格-地址-楼盘详情-尚园售楼处电话-交房时间

✅尚园售楼处电话：400-8558-224✅︎✅︎

✅✅尚园营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅尚园售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

「尚园」二批次

在售中

建面约172-179㎡叠加

均价6.14万/㎡

今天，在上海“三大老牌顶级别墅区”之一的闵行旗忠别墅区、“酒店界的爱马仕”养云安缦酒店旁边，迎来一位黑马——「尚园」，主城区断供已久的容积率仅有约1.05的纯别墅项目！

效果图，仅供参考

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

我们一起来看看「尚园」无可复制的价值点~

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

1）新政出台，楼市爆火。

825新政重磅落地：外环外限购套数全面放宽+外环内单身群体拥有购房资格+信贷政策同步优化，在新房和二手房市场效果都十分明显。

此刻，无疑是最近十年来最好的置业机遇！

2）主城区+低密纯墅区，供应难得，圈层更难得。

限墅令后，超低密产品一直是可遇不可求的存在。2025年，6个批次土拍45宗地中，容积率≤1.05仅2幅，占比约4%，直接从供应端进行截流！

更为关键的是，它不是一个孤零零的低密产品，而是占据寸土寸金的旗忠别墅区的C位席，旁边绿城玫瑰园、养云安缦院、御涛园、中星红庐等亿级豪宅围绕。换句话说，买入「尚园」，彰显的是隐贵身份与圈层地位！

3）实力国企+大师联袂打造

2023年11月，闵房集团低调拿下了闵行旗忠板块地块，走入大众视野。今年上海第七批次的土拍，闵行集团参与竞拍颛桥地块，给出了10%溢价报价，彰显其对闵行区发展前景的看好以及深耕闵行的决心！

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

低调又有实力的国企打造的品质大作「尚园」来了！携手日清设计（建筑）、SLD梁志天（室内）、LAURENT罗朗（景观）等国际大师，产品力甩出普通别墅产品n条街，引领着全新的居住风潮！

4）价格的破局者！同板块用高层的楼板价买入主城区低密墅区！

项目首次的过会价格为61601元/㎡！这是什么概念？

一方面，土地成本不断增高，闵行莘庄地王楼板价站上5.6万/㎡，算上约4000元装修标准，“面粉”价格已经超过6万元/㎡！未来预计售价达8万/㎡！

这意味着，尚园的买房价，几乎等同于莘庄地王的楼板价！但是在尚园，享受到是主城区独一份的1.05超低容积率的墅居体验！

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

在新政出台、点燃市场的一个时间节点，国企闵房集团拿出了压箱底的稀罕货，上期均价仅约61601元/㎡。可以说上海主城区，很久没有出现这么惊艳的别墅了！

1闵行别墅稀贵的秘密

藏在这三个逻辑里！

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

2024年，闵行GDP首次突破4000亿大关，相当于1.5个长宁区、近2个松江区的经济总量，一跃坐上全市GDP第二把交椅，仅次于浦东。

无论财政实力、主城区核心占位，还是规划兑现速度、产业发展势能，闵行都甩开其他区域一大截，新政出台后的TOP级区域，稳稳的价值保障！

1）别墅产品，往往能在楼市中走出独立行情

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

2020年至今，无论是新房市场还是二手房市场，别墅产品逆势走出了一波独立行情，成交价格和涨幅都完全碾压大平层。尤其是近两年，别墅的成交均价近乎是高层的两倍，形成鲜明对比。

数据源于网络

同样的预算，高层和别墅，相信不少人的第一选择会是“有天有地、享一方私密领域、同时又能保值增值”的别墅产品。

2）二手市场，旗忠别墅区表现超强抗跌力

上半年，上海总价5000万以上豪宅成交量达482套，占全国同期交易量78%，远超北京、深圳等城市。（数据源自克而瑞，仅供参考），无数的高净值富豪偏爱魔都。

作为上海顶豪别墅区的代表，旗忠别墅区的二手市场表现尤为突出。亚洲十大豪宅之一的绿城玫瑰园，近一年的成交记录，大部分成交均价都在10万/㎡左右。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

数据来源网络

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

即使是在市场冷静期，绿城玫瑰园和九星红庐的挂牌价依旧坚挺，最近的挂牌价格约在9-11万/㎡左右，总价在5000万-1个亿。

3）全上海独一档的居住圈层，无与伦比的资源天赋

若用一个合适的词概括居住氛围，不是普通的静谧、隐私性，而是圈层。「尚园」所在的旗忠别墅区，是与长宁西郊别墅区、浦东东郊别墅区齐名的存在。

01

全国最贵酒店——养云安缦严苛的择址眼光

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

这里坐拥“中国最贵酒店”——养云安缦。安缦酒店在全球选址严苛，都是精准锁定全球财富的“金字塔尖”地段，财富聚集之地！全球20个国家仅运营37家酒店，历经10年、耗资33亿才建成，这是目前为止国内房价最高，全球占地面积最大的安缦酒店。

02

“千万买邻”，圈层就在「尚园」业主家门口！

整个旗忠别墅区内亿级别墅群林立，除了绿城玫瑰园、容积率仅0.17的中星红庐外，还有御涛园、长岛别墅、以及养云别墅等隐贵豪宅。居住在这里的人，非富即贵。

03

承办世界级TOP赛事，走在国际前沿

自2009年起，旗忠网球中心开始承办著名的世界级网球ATP1000大师赛，作为亚洲规模最大的网球场，它是亚洲唯一连续五年获ATP球员票选“年度最佳大师赛”的场馆，费德勒、德约科维奇、纳达尔等24位大满贯冠军都是在马桥旗忠夺冠。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

凭借旗忠网球中心，每年黄金周都至少有20万+的国际流量涌入旗忠板块。市里还将围绕旗忠网球中心全新规划一座总面积约25平方公里的“网球小镇”。

旗忠，拥有的是和徐汇滨江、前滩等热门地段相提并论的能级，未来会有更多年轻人、时兴的运动赛事涌入此地。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

04

高能级产业落位，上海人工智能“新星”

作为上海南部科创中心的重要节点，马桥人工智能创新试验区，直接对标浦东张江、徐汇滨江 。是世界人工智能大会确定的“4+X”重点发展地区之一。目前已有人工智能代表性企业百余家入驻，这其中不乏独角兽企业及跨国公司总部，全产业链正在这里形成！

旗忠别墅区的价值，不仅源于老牌地段的黄金血统，更在于它正成为科技新贵的聚集地。如同硅谷的房产，成为一种抗风险、高增长的稀缺资产一般。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

05

自然生态浓度：极致的健康和独享

旗忠板块区域内绿化率高达65～70%。不仅坐拥旗忠高尔夫俱乐部、马桥体育森林公园、旗忠网球中心、昆阳湖，未来还有规划中的未来之舟公园(规划面积约960亩)。

这片近5000亩的生态秘境，负氧离子含量高达市区的1.5倍，堪称上海主城罕见的城市绿肺。更有德威国际学校、德闳国际学校在侧，对接国际化教育。

富人安家，选的不单是住所，更是财富的堡垒与圈层的门票。其选择或许不易理解，但其眼光必然经过考量。当下正是买入闵行别墅、TOP级别高端圈层的良机。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

2为什么说

尚园这一次必须要冲？

别墅市场不乏创新之作。但这一次尚园的产品力，给大家带来了更多惊喜。

① 以前，开发商拿到上海低容积率的土地，为了提高溢价往往采用“高低配”。但这样的混合式社区居住舒适度，显然不如纯别墅社区。

尚园是纯粹的别墅社区，清一色叠加、联排、合院，错过不再有的封藏之作！

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

② 约1.05的超低容积率。意味着更大的楼间距、更优的采光、绿化空间。北侧为4层叠加别墅区，南侧为3层联排别墅区。排布合理，分区明确。

③ 三大全球顶尖设计天团联袂打造，单盘主义的高定作品，给到旗忠别墅区特有的「定制感」——

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

建筑设计：日清设计（代表作上海新天地、华侨城苏河湾等）景观设计：LAURENT罗朗景观（代表作中海顺昌玖里、招商外滩玺等）室内设计：

梁志天团队（豪宅教父，作品涵盖伦敦香格里拉大酒店、深圳湾1号等）

汲取赖特流水别墅的自然共生哲思、邬达克绿房子极简主义美学，归于大师源流的低密纯墅。外立面上，以灰色和米白色为主色调，选材包括石材、铝板、真石漆、玻璃及铝合金百叶，空间感、层次感更加分明。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

效果图，仅供参考

社区景观上，借鉴马桥人文式山水画的审美元素，内部规划了四重景观空间+五重归家礼序，保障了景观纵深与层次感。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

五重归家礼序，约50米的超长静奢铭庭，主入口以白色系莱姆石与兰卡灰大理石为基底，傲然挺立的迎客松搭配涌泉汨汨的水景，搭配游园式水庭映影+百米银杏道迎宾+主题花语巷道+户户私享院落，邂逅尊崇归家仪式感。

效果图，仅供参考

尚园以错落有致的巷院布局，形成多个独立的居住组团和围合的景观空间，采用了古紫藤廊、陶觚、陶文、董其昌山水画等元素，形成“一门、一庭、两街、三园、七巷、多院”巧妙布局，业主漫步其中，一步一景。

效果图，仅供参考

在入口社区大堂的地下，将是项目的私享会所。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

下沉式山水庭院与高阶会所相结合，集健身房、私宴厅、共享景观空间等多重功能于一身，一幅海派志趣的社交场域画卷，正缓缓舒展。

效果图，仅供参考

3全新迭代产品

这一次真的卷上天了！

回归到户型，为什么单单「尚园」能将叠墅推向一个新的高度？

因为它真正地将叠加产品的居住调性融入设计理念之中，是颠覆时代的创新！闵房集团摒弃市场上5-6层叠加的困局，选择4层叠墅，这意味着垂直空间内只有2户业主，私密性、静谧性、仪式感都更加出色。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

效果图，仅供参考

同时，通过独立入户、私属动线、立体附赠空间，让上下叠的业主都各自拥有完整的生活场景，实现真正的平权——

✔上下叠均享独立入户，双向平权，私属动线无干扰。建面约172㎡上叠，在一楼设置独立电梯厅、独立玄关及精致前厅空间；

✔上下叠均有大面积的附赠空间！就连上叠也拥有地下储藏空间，以及超大观景阳台以及顶层星空露台；

✔下叠地下室挑高约5.55m，可塑造双层空间，附赠院子、超大露台；

✔叠墅均为精装交付（不含地下室），超绝水准，全上海独一份。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

上有露台，下有地下室，每一户均有一片独立的天与地，这才是能够匹配高净值人群的豪奢住宅！

1、二批次叠墅产品

建面约172㎡上叠户型

专属地下空间+顶层露台，赠送面积很可观！

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

入户私家电梯交付+独立玄关，隐私性拉满。3F为会客区，客厅面宽约6.3米，连接南向观景露台，南次卧面宽约3.3米，整体面宽达到约9.6米，采光视野极佳！

4F为居住区，三开间朝南。超大面积主卧套房，面宽达到约3.7米，带有步入式衣帽间+满配卫浴，配置双台盆及浴缸，享受尺度人生。

建面约179㎡下叠

配置私家电梯独立入户，附带地下室+南侧花园，地下室层高约5.55米，业主可以尽情发挥。

1F室内层高约3.2米，是会客区+老人房。LDK一体化设计，客厅面宽约6.3米，连接南向花园，南次卧面宽约3.3米；整体采光、视野绝佳。

2F三开间朝南，主卧套房配置步入式衣帽间+满配卫浴+超大景观阳台，尺度非常到位！这个户型很适合二胎家庭/一家四口居住。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

样板房实景图，最终以交付为准

在叠墅的精装标准上，开发商也是非常舍得下成本，我们来看看他们用的品牌：

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

室内配置5大全屋系统，美国霍尼韦尔新风、德国威能地暖、美国怡口净水、大金中央空调、全屋智能家居；

厨房配置美诺厨电5件套，中式大吸力油烟机、全嵌入式三眼燃气灶台、嵌入式冰箱、嵌入式蒸烤一体机、洗碗机；卫生间采用唯宝卫浴5件套，几乎是高奢酒店的标配。

更有细节之处：主卫奢配美妆镜柜、美妆冰箱、可调节镜柜灯、线型浴霸、电热毛巾架，为女主人量身定制！这样的大面积的精装，成本可想而知！

2、上期联排产品

建面约228㎡联排，5房2厅4卫

此次首开仅约10余套建面约228㎡联排产品，皆是独门独户，附带地下室+花园+顶层露台，每一套都是不可多得的珍藏品。

一层是会客厅，南北通透，拥有大平墅的空间感。室内首层层高约3.4米，厨房餐客厅一体化，客厅面宽约5.1米，采光优越。

2F、3F是居住空间。其中2F南北双套房，层高约3.2米；3F为一整层的独立套房+书房，整体面宽约8.1米!

地下室层高约5.55米，设置有夹层，非常奢阔。可以打造私营空间，定制成如健身房、酒窖、影音室、台球房等。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

建面约247㎡联排，4房2厅4卫

项目南北入户，附带地下室+花园+顶层露台。1F全部为活动区域，南向整体面宽约10.5米，连接南向花园；室内首层层高约3.4米，采光、视野都很优越。

2F南向双套房，3F为独立套房，整体面宽约6.9米，并附赠L型观景露台!此外还赠送星空露台，夜晚观星、赏景都非常惬意。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

效果图，仅供参考

最后总结：不得不承认，尚园无疑是当下上海新房市场少有的终极改善作品，封顶级别的居住舒适度错过再难有！

同时，约1.05低容积率的天赋和人工智能产业带来的发展红利，又让项目具备可期的未来前景，如果预算足够，没有理由错过这样的封藏之作！

上期更多户型图如下：

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

✅尚园售楼处电话：400-8558-224✅︎✅︎✅

✅尚园营销中心热线4008558224（官方预约看房热线）

尚园售楼处电话：400-8558-224【售楼中心热线】尚园营销中心热线4008558224尚园售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打尚园售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。