绿城黄浦ONE→(售楼处) →绿城黄浦ONE售楼中心 - 环境 - 户型 - 价格 - 地址 - 楼盘详情 - 配套 - 电话 - 交房时间 - 配套 - 电话 - 交房时间

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎

✅✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

绿城黄浦ONE是上海黄浦老西门板块的一个高端住宅项目，由绿城中国与保利金砖资本联手打造，定位为“非标高定艺术奢宅”。项目总建筑面积约3万方，规划112套精装住宅，主力户型为建面约155-193㎡的三至四房，均价约17-18万元/㎡，总价区间2800万至3600万元。

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

千呼万唤，一步新天地的绿城黄浦ONE二期正在火热认购中，最后56套建面约155-193㎡3-4房，错过再无！

最关键的价格，对于想要买进黄浦的购房者来讲，真的太香了！

建面约155m²轻奢三房，总价仅约2310万起，主力总价2700万级

建面约193m²改善四房，总价仅约2735万起，主力总价3400万级

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

稍纵即逝机遇 ①：

如今的黄浦，早已坐实「全国第一富人区」，全国富豪争相竞逐，今年新房成交均价站稳20万/㎡，套均总价更是超过6300万，断层领先于其他区域！

但你是否发现，黄浦，这个象征上海身份与财富的终极名片，如今正同步面临一场严峻的断供与跳涨危机

这不仅关乎供应，更关乎入场券的彻底重塑

第一重困局：绝对的稀缺，漫长的空窗

主力豪宅基本清盘，下一批像样的供应没有时间表，已经进入实质性断供空窗期

第二重冲击：单价只是门槛，面积才是真正的“总价锁”

单价全面站稳20万+已成定局，但这仅是序幕

而真正的规则改变始于面积：从今年下半年起，黄浦新盘入门面积就已跃升至约200㎡起，接下来入市的新房起步面积可能到260m²，甚至更高

这意味着，入场起步价就是5000万级，且未来很长一段时间，这将是常态

这个已成为横亘在买家与顶级地段之间的一道清晰、冰冷的资产水位线，线下，意味着与核心资产的永久错过

看当前上海新房格局，你就能明白这一点：

2700-3400万是当下虹口、杨浦等市区次级地段四房的主力总价段，这个总价段原先根本不敢想能买进黄浦

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

所以，绿城黄浦ONE不仅是黄浦的一条“总价裂缝”，更极有可能是黄浦最后的「轻奢价格入场券」！

若你之前在看其他区域，赶快盯紧绿城黄浦ONE，这是你同总价能买到的更好地段

稍纵即逝机遇 ②：

这次2700-3400万拿下的，不只是「黄浦」两个字，更是全国「顶流IP」——新天地！

这是全国富豪的白月光，更是全国豪宅界的「价值标杆」：

✔上海第一个均价破21万/㎡的新房翠湖六期诞生于此，这是官方盖章的「上海最高价值板块」；

✔2024年至今，上海3000万以上二手豪宅成交TOP1来自新天地翠湖；

✔同样，二手房网签最贵单价也出自这里，飙到约29万/㎡；

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

在我眼里，无需刻意标榜，“新天地”三个字就是身份与荣耀的最佳注脚

懂行的人都清楚：只有锚定这种公认的核心圈子，资产才能穿越市场周期“躺赢”

加之新天地对全国富豪资金的虹吸效应，更让这里的资产价值拥有不可复制的稀缺性

稍纵即逝机遇 ③：

虽总价在黄浦是轻奢的，但绿城凭借一以贯之的精品基因，把项目品质拉到顶豪水准

如户型，跳出黄浦豪宅常见的“长进深”局限，直接做宽境大面宽设计；

如产品，装标每平过万的大手笔投入，在黄浦200㎡内的户型里找不到对手；

更难得的是，项目联手艺术家与顶级设计团队共创，把艺术融入建筑肌理、园林场景与生活日常，打造出上海迄今艺术氛围最浓的豪宅之一，让“住豪宅”变成“住有艺术灵魂的豪宅”...

也正因为这三重机遇，绿城黄浦ONE一期业主中，除了黄浦老钱之外，来自浦东陆家嘴、静安、长宁的购房者占比非常高，大家都在努力跻身更高能级的板块！

绿城黄浦ONE

一步新天地 非标高定奢宅

最后56套建面约155-193㎡3-4房

主力总价2700-3400万级

这将会是一个

“以低门槛，撬动上海恒贵地段”的绝佳机遇

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

一步新天地&全新黄金三角中心

入住上海烫金顶豪圈层

绿城黄浦ONE的地段，可以说是未来10年整个黄浦更具价值的爆发点！

不仅雄踞上海顶豪核心区，正立于 “新天地南扩+黄金十字主轴” 的双重价值风口上，更是可以享受到前不久刚刚公布的浦西世博——中央科创区的规划利好！

既手握地段爆发的确定性红利，又背靠豪宅片区的长期资产安全，还有更以3公里生活圈的顶级配套夯实居住价值，成为2025年末总价2700-3400万级高净值人群置业的不二之选！

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

·新天地南扩加速，抢占先机就是现在！

新天地核心区域开发已趋成熟，“大新天地”战略正全面推进，尤其是向东、向南的规划正加速实施

目前南扩区域已初具雏形：如中海顺昌、恒昌玖里等项目快速售罄，永业项目也即将亮相，标志着“大新天地”范围已正式延伸至陆家浜路一带

更重要的是，项目周边城市更新步伐持续加快——复兴珑御南侧地块规划已公布，东北侧中崇项目即将启动大规模改造，西南侧地块参数也已明确，整体区域迭代速度显著提升

这意味着在不久之后，项目周边将形成崭新的建筑群落，区域面貌将全面升级，并与新天地核心区紧密相连！

图源网络

作为新天地南扩的首站项目，绿城黄浦ONE在生活配套与居住体验上冠绝内环，总价2700-3400万即可坐享上海当前极具价值的地段优势！

·世界级黄金十字主轴，全新黄金三角中心所在！

项目紧邻的西藏南路，被规划为“复合功能发展轴”！

这不仅是一条区域中轴，更是一条世界级的黄金走廊，融合了高端居住与商业商务功能：

向北连接苏河湾世界级滨水区；向南直达人民广场，汇聚市政核心与经典商业地标；

继续向南是新天地，既有翠湖天地等顶豪社区积淀的人文氛围，也有太平洋新天地带来的崭新商业活力；

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

再往南则是加速建设的新天地南扩高端住宅区，最终延伸至刚刚规划的浦西世博中央科创区，未来这里将成为高净值人群聚居的新热点；

陆家浜路凭借其快速集聚的高端住宅与独特风貌底蕴，正塑造顶级的居住圈层

同时，它作为连接董家渡与陆家嘴两大金融中心的“价值通道”，带来无与伦比的便捷交通优势与坚实资产增值保障！

除了这个世界级金线外，绿城黄浦ONE周边，一个全新的黄金三角正在形成，而项目正处于中心位置，澎湃发展势能就在眼前！

对项目业主而言，居住在这里，不仅是出行与生活的便利，更是将上海顶尖的商业、文化、居住资源汇聚于身边——这种核心资源的聚合效应，正是资产价值的有力支撑！

从资产安全来讲，身处上海TOP级豪宅片区，长期价值MAX

在绿城黄浦ONE周边，一个上海最大的豪宅片区蓝图已经展开，众多上海顶级开发商的入驻，让这里的建设速度极为惊人！

未来这里将聚集了翠湖天地、露香园、金陵华庭、上海壹号院、福佑路地块、绿城黄浦ONE等一系列的高端豪宅

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

效果图

这个圈层之统一、资源能级之高、豪宅规格之大，都是上海目前的TOP级

从周边配套上，我们也可以一窥端倪：

绿城黄浦ONE 3公里生活圈囊括人民广场、南京西路、新天地、外滩、老城厢、陆家嘴等上海市地标性区域

区位图

还有蓬莱公园、太平桥公园等城市绿肺

直线距离3公里生活半径浓缩一城之繁华，绝对的上海“心脏”地带，价值确定性毋庸置疑！

建面约155-193m²户型

装标、审美、细节超越顶豪

绿城黄浦ONE跳出黄浦豪宅常见的“长进深”局限，直接做宽境大面宽设计，两个户型都有独立电梯厅；格局很方正，面宽尺度在黄浦首屈一指！

艺术化门廊与独立收纳玄关，兼顾美观与实用，体现有序的生活格调

约15.4米宽阔观景面，结合自由灵活的洄游动线，并配有约8.5米宽的大尺度阳台，比很多300㎡+顶豪户型都宽阔，采光、景观视野MAX

双南向主卧套房设计，融入现代艺术元素，营造舒适私密的休憩环境

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

专属电梯厅加上独立玄关，形成从入口开始的专属过渡空间

整体布局三开间朝南、南北通透，南向面宽约12米，中央区域为LDKB一体化设计的公共活动区，全明格局带来极佳的室内采光、通风与景观视野体验

近全飘窗设计，扩展了生活的尺度感；主卧豪华套房设计，兼顾私密性与居住舒适度！

再来说说项目的顶豪级装标，每平过万的投入，在黄浦200㎡内的户型里找不到对手！

可能很多人不知道，绿城黄浦ONE于绿城体系中的定位是高于潮鸣东方的，装标方面更是如此，嘉格纳、劳芬、当代等国际一线高端品牌齐聚，其中155户型配备嘉格纳六件套，193户型采用嘉格纳七件套

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

建面约193m²户型样板间实拍

除此之外，还有2个细节让小胖君印象深刻：

① 超高“奢石”含量，用料标准超越顶豪！

区别于常规豪宅仅以奢石作为点缀，绿城黄浦ONE在多个空间大手笔地采用了整体铺贴的设计

例如入户玄关铺设有“石材皇后”鱼肚印象，这种级别的奢石在很多顶豪项目中通常仅作局部镶嵌

建面约193m²户型样板间实拍

电视背景墙选用意大利超白洞石材；卫生间台面及墙面采用芬迪白；来自巴西进口的静雅棕石材在有些顶豪中仅用于卫生间点缀，而在绿城黄浦ONE，则将其大量运用于地面铺装

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

在打造超越顶豪的产品这件事上，绿城是认真的！

② 极致美学追求，无惧损耗与复杂工序！

更让人惊艳的是绿城对工艺美学的极致追求，诸多看似细微却极为耗材、施工难度高的细节，恰恰是它超越顶豪的底气

这可能是我见过弧形元素最多的样板间，吊顶、客厅墙面及卧室背景墙均采用大量曲面处理，涵盖木饰面与奢石等多种材质弧形工艺，即便工序复杂且成本高昂，但绿城仍坚持落实，只为业主更高级的使用体验

建面约155m²户型样板间实拍

此外，相较于常规顶豪中奢石的简单铺贴，绿城黄浦ONE注重石材的艺术化设计——通过精心设计的拼花设计与错落有致的造型组合，赋予石材墙面艺术表现力；

室内墙面更是采用难度较高的四段式工艺，每层材质的衔接与工序衔接均要求极高精度，不仅施工难度大，材料损耗也显著高于常规做法！

建面约155m²户型样板间实拍

如果你正打算在核心区买房，强烈建议先参观完绿城黄浦ONE的示范区和样板间再做决定！

这样极具艺术与非标的高定大宅，全上海找不到第二个！

上海少有南向直面公园

绿城非标高定艺术奢宅

绿城黄浦ONE在社区及户型产品打造上，处处透着“行业标杆”的高端基因！

项目直接集齐CCD、梁志天、笛东等业内“顶流设计天团”，这些名字随便拿出一个都是神一般的存在：比如CCD作为全球酒店设计龙头，擅长将国际前沿的美学与居住功能深度融合，所以你能看到：

①刷新黄浦豪宅审美的高定级立面

立面采用蓝灰色玻璃、仿铜色铝板、深色石材搭配，并用弧形倒角收边处理，挺拔、通透又灵动，海派现代风格跃然眼前，随手一拍都是城市天际线的“颜值担当”

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

效果图，以实际交付为准

②前后双花园、内外双景观

园林汲取东西方造园精髓，前场以对称轴线、几何水景搭配艺术雕塑，营造出仪式感满满的秩序之美

后场则巧妙运用自然迷宫、时序花木与起伏地形，打造出幽深静谧的沉浸感，走在其中能感受“步移景异”的惊喜

效果图，以实际交付为准

更妙的是，园林与南侧约5000㎡公园无缝衔接，拥约100米无遮挡的生态景观视野，相当于给社区“变相降容”，推窗就是满眼绿意，日常散步无需挤城市公园，在家门口就能享受自然

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

示意图

值得一提的是，顶豪+公园这样的经典组合，对标全球顶级豪宅市场，其稀缺性和价值体现在多个维度，远超普通豪宅：

公园本身稀缺：是城市不可再生的核心资源

公园边界有限：公园的周长是固定的，能真正“直面”公园（而非斜视、侧视、有遮挡）的土地面积极其有限

更难得的是南向公园，要知道，即便是像翠湖天地、瑞虹新城等顶豪，也只能是北观公园，这样的生态天赋，可遇而不可求！

③户均会所面积碾压顶豪

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

绿城黄浦ONE不仅打造了约800㎡会所，还延伸出泛会所空间，功能上涵盖休闲会客区、健身馆、艺术展廊、商务会客厅、禅意冥想室、艺术沙⻰、艺术家图书馆、钢琴房、艺术教室、活⼒zone等

效果图，以实际交付为准

值得一提，户均会所面积超7㎡——这个数字不仅远超绿城内部的标准，更碾压市面上大部分顶豪项目

于业主，更精致的社区规模、更高的户均会所占有，意味能享受到更专属的服务：不用排队等健身器材，不用为抢钢琴房提前预约，物业管理也更高效，每一户都能获得“被重视”的居住体验

这还不是全部！

在设计天团之外，绿城黄浦ONE还邀请了21位艺术家共创，打造出了当前上海豪宅市场艺术家密度更高的社区！

项目已经开放的ARTDEN ONE接待中心本身就是艺术空间，展览还会不断更新

接待中心实景图

最重要的是，在这里，艺术不是临时装点，而是融入到了生活的点点滴滴

21位艺术家的创作成为项目灵魂，从归家动线的起点开始，每一处空间都被赋予独特的艺术印记，让居民在日常生活里与艺术不期而遇

比如，挑高约6米的入户大堂、水系景观与艺术家共创作品交相辉映

会所精选艺术家作品陈列其间，健身、会客时抬头就是艺术，仿佛置身艺术展馆

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

效果图，以实际交付为准

电梯厅的宠物识别按钮是艺术家定制款；入户门把手出自艺术家刘建华之手，用整块实心铜锭经锻造、打磨、电镀等多道精密工艺制成，握住的瞬间就是与艺术的触碰

效果图，以实际交付为准

走进室内，艺术感更显细腻：餐厅一侧墙面点缀着张天军《葫芦山谷》系列独家共创画作；

同时项目首创的“艺术柜体”，把艺术家陈亮的“大山水”作品镶嵌在橱柜门把手上；主卧背景墙更是定制款画作与高级木饰面的巧妙拼接

在这里，艺术并非遥不可及的展品，而是融入生活的日常，每个业主都能找到属于自己的艺术共鸣！

绿城黄浦ONE

一步新天地 非标高定奢宅

最后56套建面约155-193㎡3-4房

主力总价2700-3400万级

✅绿城黄浦ONE售楼处电话：400-8558-224✅︎✅︎✅

✅绿城黄浦ONE营销中心热线4008558224（官方预约看房热线）

绿城黄浦ONE售楼处电话：400-8558-224【售楼中心热线】绿城黄浦ONE营销中心热线4008558224绿城黄浦ONE售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打绿城黄浦ONE售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。