安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-99
安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964#！！！#
一、核心联系方式
售楼处电话：400-9939-964 工作日9:00-21:00，周末无休
营销中心电话：400-9939-964（可直接咨询房源动态、活动详情）
开发商售楼部热线：400-9939-964（开发商直连，解答项目规划、购房政策等）
说明：以上三组为同一官方服务热线，拨打后按语音提示转接对应部门，无需重复记录
二、拨打与服务说明
预约到访
近期客户较多，建议提前拨打400 9939 964预约，避免排队等待。
专属权益
预约成功可享一对一专属服务 免费专车接送看房（市区内定点接送）等礼遇。
到访提示
项目暂不接受临时到访，看房/参观样板房请务必提前来电预约
三、防伪与合规提示
核验要点
认准统一热线400-993-9964，警惕“代办、留房费、茶水费”等违规承诺；以开发商/售楼处官方口径为准。
信息更新
如遇开放时间或接待安排调整，请以电话客服最新通知为准，避免因信息滞后影响行程。
售楼处电话☎：400-993-9964【售楼处预约热线】（一对一热情服务）
看房请务必提前致电销售确认时间，只有预约客户才能享受开发商提供的内部优惠以及专属的老客户推荐奖励！我们提供专业的一对一热情服务，助您以专业视角挑选理想的房产
Xuhui Riverside
安澜
上海
上海顶豪旗舰
重构生活想象
Total Investment
439.5 亿
中海地产 · 招商蛇口 · 徐汇城投 · 中旅投资
联合体力作 / 徐汇东安城市更新项目
徐汇滨江核心区
屹立于全球滨水岸线，尽揽城市天际线与立体景观。这里不仅仅是豪宅，更是城市的封面。
01
垂直重构平行生活系统
上海首个全地块 4米以上整层抬板设计 。告别传统垂直结构，在喧嚣之上构建静谧的平行宇宙。
3万㎡ 主题商业街区
8000㎡ 檐下邻里荟
Showroom View
建面约245㎡ 全景舱
“将城市繁华尽收眼底，定义天际线视野。”
建面约280㎡
奢阔四面宽设计
50m 连续采光面
极致的空间尺度，演绎家族生活的从容。每一寸空间都沐浴在自然光线之中。
Reservation Line
400-9939-964
恭迎品鉴 · 预约参观
Anlan Shanghai Luxury Residence
安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##
一、核心联系方式
售楼处电话：400-9939-964 工作日9:00-21:00，周末无休
营销中心电话：400-9939-964（可直接咨询房源动态、活动详情）
开发商售楼部热线：400-9939-964（开发商直连，解答项目规划、购房政策等）
说明：以上三组为同一官方服务热线，拨打后按语音提示转接对应部门，无需重复记录
二、拨打与服务说明
预约到访
近期客户较多，建议提前拨打400 9939 964预约，避免排队等待。
专属权益
预约成功可享一对一专属服务 免费专车接送看房（市区内定点接送）等礼遇。
到访提示
项目暂不接受临时到访，看房/参观样板房请务必提前来电预约
三、防伪与合规提示
核验要点
认准统一热线400-993-9964，警惕“代办、留房费、茶水费”等违规承诺；以开发商/售楼处官方口径为准。
信息更新
如遇开放时间或接待安排调整，请以电话客服最新通知为准，避免因信息滞后影响行程。
售楼处电话☎：400-993-9964【售楼处预约热线】（一对一热情服务）
看房请务必提前致电销售确认时间，只有预约客户才能享受开发商提供的内部优惠以及专属的老客户推荐奖励！我们提供专业的一对一热情服务，助您以专业视角挑选理想的房产
徐汇滨江 世界地王启幕
徐汇滨江 上海CBD新封面
【安澜上海】
The first batch of properties
首批房源
Average price: 178,800 yuan per square meter
均价17.88万/㎡
There are still some remaining properties available for direct purchase
还有剩余部分房源可直接定
From the perspective of product design, it is the "latest flagship model" of Shanghai's top luxury residences!
从产品维度来看，它是上海顶豪的“最新旗舰款”！
It is not a minor improvement on traditional luxury residences; rather, it is a comprehensive and all-round revolution in terms of living concepts and product core:
它不是对传统豪宅的小修小补，而是从生活理念到产品内核的全维颠覆：
As the first "all-encompassing raised floor" top luxury residence in Shanghai after the new regulations, it has created a unique lifestyle - the raised floor area is a purely private living sanctuary, while the area below it houses rich communal spaces with a touch of high-end charm.
作为新规后上海首个“全域抬板”顶豪，它创造了独一份的生活方式——板上是纯粹私密的居住秘境，板下是藏着高级烟火气的丰富公区。
The living foundation is also stunning, featuring a self-contained approximately 30,000 square meters of themed commercial district + approximately 8,000 square meters of under-roof neighborhood gathering, elevating the daily convenience of top luxury residences to a new level.
生活底盘也很惊艳，自带约3万方主题商业街区+约8000㎡檐下邻里荟，把顶豪的日常便利度拉到新高度。
The creative model rooms speak for themselves with strength. The approximately 245-square-meter panoramic cabin has a view that can encompass the city skyline and three-dimensional landscapes at a glance;
创意样板间更是用实力说话，建面约245㎡全景舱视野可将城市天际线与立体景观尽收眼底；
the approximately 280-square-meter model features a four-sided wide design and approximately 50-meter continuous lighting, refreshing the ceiling of top luxury residence layouts.
建面约280㎡则以四面宽设计和约50米连续采光，刷新顶豪户型天花板。
More importantly, the creation of Anlan Shanghai requires the combined force of advanced living concepts, a square and large land plot, and new residential regulations. Most of the central areas are scattered and irregular plots, even with raised floor design, it is difficult to replicate its effect. This scarcity becomes the core value of the project, allowing it to remain at the top of the value pyramid for ten or twenty years, remaining timeless and enduring.
更关键，安澜上海的打造需要先进生活理念、方正大地块与新住宅规范的三重合力，而市中心多为零散不规则地块，即便采用抬板设计，也难以复刻其效果，这份稀缺性成为项目核心价值，使其能在十年、二十年后依旧立于价值金字塔尖，历久弥新。
Therefore, for a long time to come, there will only be two types of top luxury residences in Shanghai - Anlan Shanghai, and others!
因此，往后很长一段时间，上海顶豪只有两种——安澜上海，和其他！
实景图
当多数项目还在比拼资源堆砌，安澜上海凭借“徐汇核心CBD价值引领+都会浮岛生活革新”双引擎，提前定义了徐汇滨江下一十年的顶豪标准。
最新官方户型图：
这是为美术生打造的270度环幕江景大平层，高楼层赋予的辽阔视野，江景成为空间的天然背景。
整体以现代自然主义为基调，借自由开放的空间美学与个性家居布置，诠释简约松弛的生活哲学。
编辑
玄关
Vestibule
归家序章，以简素勾勒空间韵律
作为入户第一幕，玄关以极简姿态开启生活叙事，素净墙面如天然画布。清透支架托举着素白花瓶，植物姿态俏皮延展，成为连接户外与生活的温柔过渡。
客厅
Living Room
没有 “标准答案” 的互动场
全开放式设计，岛形沙发打破边界，让交流随光影自由发生。午后的光线从侧面洒落，家具被赋予立体的光影层次。
中央的B&B Camaleonda模块组合沙发，以岛状布局重构空间逻辑，双向陈设的低椅背设计。一面朝向书柜电视墙，一面衔接餐厨区。让场景切换随心意而生，既保持空间通透感，又以功能分区提升使用效率。
休闲区
Leisure Area
多元需求的美学平衡
厨房
Kitchen
暮光先抵达的日常剧场
餐厅
Dining Room
暮色里的光影焦点
主卧
Master Bedroom
个性与舒适的共生
小儿子房
Younger Son's Room
斑斓里的活力感
大儿子房
Elder Son's Room
简素里的生长感
✅上海大华梧桐院营销中心热线400-993-9964（官方预约看房热线）
这是为美术生打造的270度环幕江景大平层，高楼层赋予的辽阔视野，江景成为空间的天然背景。
整体以现代自然主义为基调，借自由开放的空间美学与个性家居布置，诠释简约松弛的生活哲学。
玄关
Vestibule
归家序章，以简素勾勒空间韵律
作为入户第一幕，玄关以极简姿态开启生活叙事，素净墙面如天然画布。清透支架托举着素白花瓶，植物姿态俏皮延展，成为连接户外与生活的温柔过渡。
客厅
Living Room
没有 “标准答案” 的互动场
全开放式设计，岛形沙发打破边界，让交流随光影自由发生。午后的光线从侧面洒落，家具被赋予立体的光影层次。
中央的B&B Camaleonda模块组合沙发，以岛状布局重构空间逻辑，双向陈设的低椅背设计。一面朝向书柜电视墙，一面衔接餐厨区。让场景切换随心意而生，既保持空间通透感，又以功能分区提升使用效率。
休闲区
Leisure Area
多元需求的美学平衡
厨房
Kitchen
暮光先抵达的日常剧场
餐厅
Dining Room
暮色里的光影焦点
主卧
Master Bedroom
个性与舒适的共生
小儿子房
Younger Son's Room
斑斓里的活力感
大儿子房
Elder Son's Room
简素里的生长感
01、
基本信息
On September 5th, a consortium consisting of China Ocean Properties, China Merchants Shekou, Xuhui Urban Investment, and China Travel Investment jointly acquired the equity of the Xuhui Dong'an Urban Renewal Project (Blocks 127b-24 and 125-31 in the C030301 unit of Xuhui District) through the property exchange center. The total transaction amount reached 43.95 billion yuan, setting a new record for the total land transaction price in the country. The total investment scale is huge and it has received high social attention.
9月5日，由中海地产、招商蛇口、徐汇城投、中旅投资联合体通过产交所获取徐汇东安城市更新项目股权（徐汇区C030301单元127b-24、125-31地块），总出让金额高达439.5亿，刷新全国涉宅用地出让总价纪录，总投资规模巨大，社会关注度极高。
Project boundaries: East to Fenglin Road, south to Zhongshan South Second Road, west to the planned road, and north to Linglong Road.
项目四至范围：东至枫林路、南至中山南二路、西至规划路、北至零陵路。
该项目位于上海徐汇滨江核心区，是上海新规后的第一个顶级豪宅产品，创新采用上海首个全地块4米以上整层抬板设计，将传统“地面—建筑—地下”的垂直结构重构为丰富高效与纯粹松弛的平行生活系统。阳光车库，立体景观绿化，阳光会所，全景舱户型，超高得房率...主力户型195-370㎡大平层。
东安项目2幅地块的总建设体量超过50万平方米，除了住宅，还配套有约3万方汇聚多种潮流业态的“东安不夜巷”主题商业、约8000平方米的圈层邻里生活聚落、约5500平方米的双会所，并 融合办公、研发等复合功能。
127b-24地块占地面积约3万平方米，容积率2.5，限高100米，总住宅面积约7.5万平方米。
根据设计方案显示，项目拟建2栋13层小高层+5栋25-28层高层，总户数290户。
Anlan Shanghai has collaborated with nearly 20 top domestic and international design agencies such as gad, CCD Zhengzhong Design, Liang Zhitian Design Group, Wujian Design, LSD, Zhaohuo, Chengji, and Yixiang Design to jointly create this project.
安澜上海携手gad、CCD郑中设计、梁志天设计集团、无间设计、LSD、召禾、承迹、翊象设计等近20家国内外一线设计机构共同参与打造。
With such a diverse and top-notch team of designers working together, not only will the platform become more advanced, but more cutting-edge global design concepts will also be incorporated into it. Thus, the "platform" of Anlan Shanghai will not only represent a functional upgrade but also become a design benchmark for top luxury products in Shanghai.
如此多元且顶尖的设计力量联合发力，不仅能让抬板更高级，还能将更多全球前沿的设计理念融入其中，让安澜上海的“抬板”不仅是功能升级，更成为上海顶豪产品的设计标杆。
After the new regulations, Shanghai's first district-wide elevated "floating island" luxury residence and super-large-scale super living base were unveiled. These two designs fundamentally restructured the spatial logic of top-tier living.
新规后上海首个全区抬板的【浮岛】豪宅及超大体量超级生活底盘，这两大设计从根源上重构顶豪生活的空间逻辑。
The entire project was raised by approximately 4 meters, creating a "new ground" on the platform. The residential complexes were isolated from the urban hustle and bustle like floating islands.
项目全域抬高约4米，在板上形成“新的地面”，住宅组团如浮岛般与城市喧嚣隔离。
On this basis, an elevated floor was also created (refer to the space illustration of the exhibition below), with the actual first floor elevation of the residences equivalent to the 4th or 5th floor of a traditional building. This fundamentally solved the problems of insufficient lighting and poor ventilation on lower floors, allowing each household to enjoy a transparent and comfortable living experience.
更在此基础上打造架空层（可参考下图临展的空间示意），住宅首层实际标高相当于传统楼盘4-5楼，从根本上解决了低楼层采光不足、通风不畅的痛点，让每一户都能享受通透舒适的居住体验。
阳光车库+高效动线，重构泊车仪式感
不同于传统项目地下车库依赖照明、易潮湿的弊端 ，抬板之后车库可设于首层（板下泊车） ，并通过下沉会所与每栋楼的下沉花园，将自然光与新鲜空气直接引入，打造“阳光车库”。
罕见立体景观“城市山林”社区
在全域抬板约4米的基础上，项目又下挖，形成罕见垂直落差。依托这一独特地形，项目打造“沿街古树花园+板上浮空花园+板下流石花园”的多层立体景观体系。
Extensive investment in public areas unlocks new social scenarios for top-tier residences
极为丰富的公区投入，解锁顶豪社交新场景
The entire floor-to-ceiling glass design creates more space for public areas, and the project features approximately 5,500 square meters of high-end dual clubhouse on both plots. This configuration caters to the social needs of high-net-worth individuals, and the project exclusively offers improved large-sized apartments, with a pure social circle.
全域抬板为公区打造释放更多空间，项目双地块配备约5500㎡高定双会所，这一配置契合高净值人群的社交需求， 项目清一色的改善大户型，圈层纯粹。
The clubhouse is equipped with various functions such as swimming pools, high-end fitness centers, squash courts, and SPA spaces (details may vary based on actual delivery). It integrates daily leisure, sports and fitness with social interaction, and is complemented by a large number of mezzanines as additional clubhouses, providing an unprecedented top-tier public area experience.
会所规划泳池、高颜值健身房、壁球馆、SPA空间等多元功能（具体以实际交付为准），将日常休闲、运动健身与社交融为一体，再叠加大量架空层作为泛会所补充，带来前所未有的顶豪公区体验。
另外，安澜上海的超大生活底盘，堪称顶豪界独一份的“全能生活buff”，把便利、格调与舒适度拉到满格。
约3万方主题商业街区，激活街区活力
据悉，将以精致界面、亲人尺度、松弛外摆打造氛围系的主题商业街区，并引入高品质体验型业态。
立面设计采用高奢商业街区的营造手法， 既注重与周边环境的自然融合，又着力打造东安路沿线独有的精致奢感场域 。石材肌理连绵起伏，形成丰富灵动的沿街天际线，更巧妙嵌入自然生态，未来出门就能citywalk。
约8000㎡檐下邻里荟，让圈层与圈层聚在一起
与商业街一起构建充满烟火气与社交温度的生活场域，成为整个社区的生活超级底盘，让所有的城市内容能够更好地抵近日常生活，服务于生活，构筑丰富且高效的人居体验。
Exclusive advantages of large communities, both order and spatial sense are present
大社区专属优势，秩序感与空间感双在线
The core advantage of large communities is not limited to providing a rich living foundation.
大社区的核心优势，从来不止于丰富生活底盘。
Anlan Shanghai goes even further by adopting top-tier planning, bringing order and spatial sense to the extreme.
安澜上海更以顶豪级规划，把秩序感与空间感推向极致。
It recreates the classic cross-axis symmetrical layout of top-tier residences, with the homecoming route and landscape arrangement gradually escalating. The strong sense of order begins as soon as you enter the community.
它再现顶豪经典的十字中轴对称布局，归家动线与景观排布层层递进，强烈的秩序感从入园即启。
What's even more remarkable is that the maximum distance between the north and south buildings can reach approximately 70 meters. Combined with the all-encompassing raised slab design, the owners enjoy an expansive landscape view.
更难得的是，南北楼间距最大可达约70米，搭配全域抬板设计，业主景观视野开阔。
With only about 25% building density, it means only one quarter of the total area is used for building structures, while the remaining three quarters of the space is reserved for landscapes and facilities, allowing residents to immerse themselves in greenery and openness.
仅约25%的建筑密度，意味仅1/4占地面积用于建造楼栋，剩余3/4空间全留给景观与配套，让居住沉浸在绿意与开阔之中。
Compared to the mainstream top-tier high-rise/super high-rise + landscape design, the living density of Anlan Shanghai is much more pleasant.
相比顶豪主流的高层/超高层+风貌，安澜上海居住密度惬意太多。
02、
版块信息
The core of the地段 value lies first in the forward-looking nature and implementation ability of the overall planning, jointly forming the "moat" that makes Xuhui Riverfront unique and valuable.
地段价值的核心，首先源于顶层设计的前瞻性与落地能力，共同形成独属于徐汇滨江的多元价值体系的“护城河”。
The high value of Xuhui Riverfront is not driven by a single factor, but is the result of the joint support of a "level - industry - commerce - culture" multi-system, forming an uncopyable "value moat".
徐汇滨江的高价值，并非单一因素驱动，而是“能级-产业-商业-文化”多元体系共同支撑的结果，构成难以复制的“价值护城河”。
Urban level: The strategic position of Shanghai's "Central Activity Zone"
城市能级：上海“中央活动区”的战略地位
Xuhui Riverfront has been included in the planning of Shanghai's "Central Activity Zone" (CAZ)， and is positioned as an "international culture， finance， and innovation center"， together with the Expo and Qiantan forming a "golden triangle".
徐汇滨江被纳入上海“中央活动区”（CAZ）规划，定位为“国际文化、金融、创新中心”，与世博、前滩构成“黄金三角”。
This level positioning means that： This is not only a residential area， but also the core bearing area of urban functions： A large number of multinational enterprise headquarters， financial institutions， and cultural venues will gather here， bringing continuous flow of people， funds， and information， and these are precisely the "perpetual engines" of high-end地段 value.
这一能级定位意味着：这里不仅是居住区，更是城市功能的核心承载地：大量跨国企业总部、金融机构、文化场馆将在此聚集，带来持续的人流、资金流与信息流，而这些正是高端地段价值的“永动机”。
Industrial Empowerment: The "Brain Drain" of Emerging Industry Clusters
产业赋能：新兴产业集群的“人才磁场”
Xuhui Riverfront has focused on developing emerging industries such as technology AI, life sciences, and modern finance. Currently, it has attracted major players like Alibaba Technology, as well as many leading pharmaceutical companies.
徐汇滨江重点布局科技AI、生命科学、现代金融等新兴产业，目前已吸引阿里科技等巨头，以及多家生物医药龙头。
High-end industries attract high-income individuals, and these people are the core clientele of the luxury mansions at the top.
高端产业带来高收入人群，而这些人群正是塔尖豪宅的核心客群。
The "precise matching" of industry and residence has provided a sustained demand support for the location value of Xuhui Riverfront.
产业与居住的“精准匹配”，让徐汇滨江的地段价值有了持续的需求支撑。
Business and Culture: From "Functional Accommodation" to "Value Symbol"
商业与文化：从“功能配套”到“价值符号”
In the business realm, high-end commercial complexes such as West Bund Dream Center have opened, and in the future, there will be the leading West Bund Central Area along the riverbank and the Southward West Bund Hot Show Venue.
商业上，西岸梦中心等高端商业体已开业，未来还将有滨江龙头西岸中环及南向的西岸热力秀场。
The three major commercial engines jointly form a comprehensive commercial system featuring "high-end consumption + cultural experience + trendy social interaction", which not only meets the diversified needs of high-net-worth individuals in the area but also enhances the global influence of Xuhui Riverbank through "commercial IPs".
三大商业引擎共同构建“高端消费+文化体验+潮流社交”的全维商业体系，既满足区域内高净值人群的多元化需求，又以“商业IP”赋能徐汇滨江的全球影响力。
文化上，龙美术馆、西岸美术馆、西岸艺术中心、西岸国际会展中心构成“西岸艺术区”，每年举办众多顶级活动。
This combination of "flagship commercial gathering + cultural landmark cluster" not only meets the living needs of the high-end residents, but also turns the Puxi Riverbank into a "symbol of art and fashion".
这种“旗舰商业荟萃+文化地标集群”的组合，不仅满足了高端居住的生活需求，更将徐汇滨江塑造成“艺术与时尚的代名词”。
When the Puxi Riverbank becomes the "frontier cultural landmark" of Shanghai, its location value surpasses its physical attributes and becomes the "core asset" that high-net-worth clients yearn for.
当徐汇滨江成为上海的“前沿文化地标”，其地段价值便超越了物理属性，成为高净值客群向往的“核心资产”。
The "ultimate appeal" of the high-end circle
高端圈层的“终极吸引力”
For top luxury residences, "circle" is the core value beyond the hardware.
对于顶级豪宅而言，“圈层”是超越硬件的核心价值。
The Puxi Riverbank has formed many high-end communities dominated by local entrepreneurs of Shanghai, financial executives, and cultural celebrities. The "purity" and "influence" of its circle are unparalleled in Shanghai.
徐汇滨江已形成很多以上海本土企业家、金融高管、文化名流为主的高端社区，其圈层的“纯粹性”与“影响力”在上海难出其右。
The "identity recognition" of high-net-worth individuals
高净值人群的“身份认同”
The owners who move into the Puxi Riverbank are mostly groups that combine wealth and taste: They not only value the living quality of the community and the layout, but also care about the "circle label" of the community: Living next to the same circle of people means sharing social resources and resonating with the lifestyle.
入住徐汇滨江的业主，多为“财富与品味兼具”的群体：他们既看重社区、户型等居住品质，更在意社区的“圈层标签”：与同圈层人群为邻，意味着社交资源的共享、生活方式的共鸣。
This "identity recognition" makes the luxury residences in the Puxi Riverbank not only a place to live but also an "entry ticket for high-end socializing", further enhancing its "unreplaceability".
这种“身份认同”使得徐汇滨江的豪宅不仅是居所，更是“高端社交的入场券”，进一步推高了其“不可替代性”。
The "Planning Bonanza" under the "Latecomer Advantage"
后发优势下的“规划红利”
Compared to traditional high-end areas such as Xintiandi and Lao Jing'an, the "latecomer advantage" of Xuhui Riverside is quite obvious: the planning is more modern, the facilities are more complete, the ecology is more superior, the industries are more advanced, and the lifestyle is more cutting-edge.
相比新天地、老静安等传统高端板块，徐汇滨江的“后发优势”明显：规划更现代、配套更完善、生态更优越、产业更先进、生活方式更前沿。
This comprehensive advantage provides a perfect solution for high-net-worth clients, offering both the value of a prime location and modern living. It has also made Xuhui Riverside the top choice for the new generation of high-net-worth individuals as their "first residence".
这种全面的优势，为高净值客群提供了“既有地段价值，又有现代生活”的完美解决方案，也让徐汇滨江成为新一代高净值人群的“第一居所”首选。
从规划来看，徐汇滨江以“一核两带三区”为整体规划框架，三大功能区协同构建国际级滨水发展极：北部为西岸金融城所在的中央活动区，中部为西岸数智中心主导的融合更新区，南部为西岸热力秀场引领的战略拓展区。
而此次439亿全球地王项目，正坐落于规划中的北部中央活动区核心：“高水平创新策源核”。
作为徐汇滨江“金融+创新”双轮驱动的关键节点，该区域既是西岸金融城的产业服务配套中枢，又是链接全球资本与前沿科技的“创新引擎”，堪称“徐汇滨江核心区位中的核心引擎”，其稀缺性与战略价值在整个滨江板块中无可替代。
It is worth noting that in the upcoming eight batches of land auctions in Shanghai, the starting price of the new plot in Xuhui Bay is as high as 135,000 yuan per square meter!
值得一提的是，在即将开拍的上海八批次土拍中，徐汇滨江新地块的起拍价就高达13.5万/㎡！
To be honest, even if the transaction is at "zero premium", this land will set a new "national unit price land record". If calculated based on the average 40% premium rate within the same area, the floor price of this plot will reach approximately 189,000 yuan per square meter.
坦白来说，即便“0溢价”成交，这块地也将刷新“全国单价地王记录”，假如按照板块内过往平均40%溢价率计算，该地块楼板价将会高达约18.9万/㎡。
The frequent landing of national and global land records in Xuhui Bay is the unanimous consensus of developers regarding the "scarcity of location". The high heat of the land auction market in Xuhui Bay directly provides a "value anchor" for the subsequent pricing of luxury residences.
全国地王&全球地王频频落地徐汇滨江，是开发商对“地段稀缺性”的一致共识，而徐汇滨江土拍市场的热度，更是直接为后续豪宅定价提供了“价值锚”。
Final note:
写在最后：
In the future, when the capital energy and innovative vitality of Xuhui Bay deeply integrate with the high-end living ecology of this global land project, it will bring a truly "highly concentrated area of industry, capital and talent" "global city facade" to Xuhui Bay.
未来，当徐汇滨江的资本能量与创新活力，与这座全球地王项目的高端居住生态深度融合，将会为徐汇滨江带来一个真正“产业、资本、人才”高度聚集的“全球城市封面”。
This super-large-scale global land record jointly created by four state-owned enterprises will completely rewrite the luxury residence landscape of Xuhui Bay and will prove with its strength that:
这座由四家国央企联袂打造的超大体量的全球地王，将会彻底改写徐汇滨江的豪宅格局，也将会用实力证明：
True top luxury is not only the possessor of resources, but also the creator of lifestyle and the reshaper of regional value.
真正的顶豪，不仅是资源的占有者，更是生活方式的缔造者和区域价值的重塑者。
安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##
一、核心联系方式
售楼处电话：400-9939-964 工作日9:00-21:00，周末无休
营销中心电话：400-9939-964（可直接咨询房源动态、活动详情）
开发商售楼部热线：400-9939-964（开发商直连，解答项目规划、购房政策等）
说明：以上三组为同一官方服务热线，拨打后按语音提示转接对应部门，无需重复记录
二、拨打与服务说明
预约到访
近期客户较多，建议提前拨打400 9939 964预约，避免排队等待。
专属权益
预约成功可享一对一专属服务 免费专车接送看房（市区内定点接送）等礼遇。
到访提示
项目暂不接受临时到访，看房/参观样板房请务必提前来电预约
三、防伪与合规提示
核验要点
认准统一热线400-993-9964，警惕“代办、留房费、茶水费”等违规承诺；以开发商/售楼处官方口径为准。
信息更新
如遇开放时间或接待安排调整，请以电话客服最新通知为准，避免因信息滞后影响行程。
售楼处电话☎：400-993-9964【售楼处预约热线】（一对一热情服务）
看房请务必提前致电销售确认时间，只有预约客户才能享受开发商提供的内部优惠以及专属的老客户推荐奖励！我们提供专业的一对一热情服务，助您以专业视角挑选理想的房产
Xuhui Riverside
安澜
上海
上海顶豪旗舰
重构生活想象
Total Investment
439.5 亿
中海地产 · 招商蛇口 · 徐汇城投 · 中旅投资
联合体力作 / 徐汇东安城市更新项目
徐汇滨江核心区
屹立于全球滨水岸线，尽揽城市天际线与立体景观。这里不仅仅是豪宅，更是城市的封面。
01
垂直重构平行生活系统
上海首个全地块 4米以上整层抬板设计 。告别传统垂直结构，在喧嚣之上构建静谧的平行宇宙。
3万㎡ 主题商业街区
8000㎡ 檐下邻里荟
Showroom View
建面约245㎡ 全景舱
“将城市繁华尽收眼底，定义天际线视野。”
建面约280㎡
奢阔四面宽设计
50m 连续采光面
极致的空间尺度，演绎家族生活的从容。每一寸空间都沐浴在自然光线之中。
Reservation Line
400-9939-964
恭迎品鉴 · 预约参观
Anlan Shanghai Luxury Residence
安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##
一、核心联系方式
售楼处电话：400-9939-964 工作日9:00-21:00，周末无休
营销中心电话：400-9939-964（可直接咨询房源动态、活动详情）
开发商售楼部热线：400-9939-964（开发商直连，解答项目规划、购房政策等）
说明：以上三组为同一官方服务热线，拨打后按语音提示转接对应部门，无需重复记录
二、拨打与服务说明
预约到访
近期客户较多，建议提前拨打400 9939 964预约，避免排队等待。
专属权益
预约成功可享一对一专属服务 免费专车接送看房（市区内定点接送）等礼遇。
到访提示
项目暂不接受临时到访，看房/参观样板房请务必提前来电预约
三、防伪与合规提示
核验要点
认准统一热线400-993-9964，警惕“代办、留房费、茶水费”等违规承诺；以开发商/售楼处官方口径为准。
信息更新
如遇开放时间或接待安排调整，请以电话客服最新通知为准，避免因信息滞后影响行程。
售楼处电话☎：400-993-9964【售楼处预约热线】（一对一热情服务）
看房请务必提前致电销售确认时间，只有预约客户才能享受开发商提供的内部优惠以及专属的老客户推荐奖励！我们提供专业的一对一热情服务，助您以专业视角挑选理想的房产安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##安澜上海售楼处电话：400-993-9964安澜上海售楼处官方电话：400-993-9964徐汇安澜上海售楼处电话：400-993-9964安澜上海售楼处电话：400-993-9964##
For many people, their first home purchase is usually a necessity home. The down payment and decoration fees they have saved up are precious, and they must not make any mistakes when choosing a house. The following 10 suggestions for "necessity home buyers" must be carefully read. All of them are heartfelt words from people who have experienced it, which can help you avoid some detours in the process of buying a house.
很多人第一次买房基本都是刚需房，好不容易凑够的首付和装修费，千万不能在选房子上踩雷，下面这10条“刚需买房”的建议一定要好好看，全都是过来人总结的肺腑之言，可以让你在买房上少走一些弯路。
1. For essential housing, the location is of great importance.
1、刚需房，地段很重要
Since it is a "must-have", it must be able to solve the current problems, such as the convenience of transportation. Within a 500-meter walking distance, there should be either a subway or a bus available. The walking distance should not exceed 800 meters; otherwise, it will be inconvenient to travel.
既然是“刚需”，那就要能够解决当下的问题比如交通的便利性，出门步行500米左右要有地铁和公交，步行距离最好不要超过800米，不然出行不方便；
Buying a house is essentially about purchasing a way of life. The surrounding living facilities should be as complete as possible. Besides hospitals and schools, it would be best if there were large supermarkets and vegetable markets within a 1-kilometer radius.
买房子就是买生活，周边的生活配套要尽可能的完善，除了医院、学校以外，最好在1公里内有大型商超和菜市场。
To meet these requirements, the location of the house is of great importance.
要满足这些刚需要求，那房子的地段就很重要；
Don't believe what the salespeople say about future planning and construction. The future is uncertain, and what you see right now is the most reliable.
千万不要听信销售说以后的规划和建设，以后的都是未知的，眼前看到的才是最实在的。
2. Don't just focus on the price.
2、不要只看价格
No matter what you buy, you can't just compare prices completely. Especially when it comes to buying a house, a lower price is fine, but what you should pay more attention to is "value for money". You need to fully understand both the advantages and disadvantages of the house before making a comparison and then decide based on which option has more benefits and fewer drawbacks.
不管买什么，都不能完全只对比价格，尤其是买房这种大事，低价没错，但是更应该关注的是“性价比”，房子的优点和缺点全都要了解清楚，然后再做横向对比，利大于弊才是你选择它的时候。
In addition, when buying a house, apart from the price of the house itself, one also needs to consider the deed tax, property management fees, maintenance fund, renovation and remodeling costs, monthly mortgage payments and interest.
另外，买房子除了房子本身的价格，还要考虑契税、物业费、维修基金、装修改造费、月供和利息。
3. In the long run, the preservation of property value is more important than its appreciation.
3、长远看，房子保值比增值更重要
A house, as a major expense for a family, is not only a place for living but also an asset in itself.
房子作为一个家庭的大支出，它除了居住属性外，本身还是一项资产；
Every person who buys a house, whether for their own residence or as an investment, hopes to purchase it at a "low price" and then sell it at a "high price" in the future. However, who can predict what will happen in the coming decades?
每一个买房的人，不管是自住还是投资，都希望以“低价”买入，将来能以“高价”卖出，但是未来几十年的事谁能说得准呢。
For instance, in the current real estate market, the houses bought last year have already dropped in price this year, but they might rise again next year.
就比如当下的房地产行情，去年买的房子，今年就降价了，但是可能明年又涨回来了；
Moreover, houses also "age". After ten, twenty, or even fifty years, if your current house can retain its value, then you have already won.
而房子也会“衰老”，等到十年、二十年甚至五十年以后，你现在的房子能够实现保值，那就已经赢了。
4. The liquidity of the house
4、房子的流通性
For first-time home buyers, after about ten or five years, they are very likely to sell this property and purchase a larger, improved residence. At that point, they need to consider whether this current property can be sold more smoothly and quickly in a few years. Therefore, the liquidity of the house is very important.
对于第一次买房的人来说，后期过个十来年或者五六年后大概率是要拿它再置换一套大面积的改善住房的，那就要考虑当下这套房子在几年后是否能更顺利、更快的卖出，所以房子的流通性很重要。
For instance, the dilapidated and inexpensive residences in the old city area, the houses in the far suburbs, and the ones with particularly poor layouts - these should be avoided at all costs. They won't provide a comfortable living environment for you, and you won't be able to sell them in the future either.
比如老城区内很破、很便宜的住宅，远郊的房子，户型特别差的房子，最好不要碰，自己住着不舒服，以后也不好转手。
5. Floor plan, orientation and floor level
5、户型、朝向和楼层
For necessity housing, one should consider the room requirements for a family of three people living together or a family of four. In this case, the house should have at least three bedrooms. Therefore, a compact small three-bedroom house of 89 square meters would be more suitable.
刚需房就要考虑三代人同住或者一家四口居住对房间数量的要求，这样考虑的话，房子最少应该是三居室，那89㎡的紧凑型小三房就更合适。
In addition, the main orientation of the house, that is, the living room and the master bedroom, must face south. If it is facing north, the lighting will be poor and it will be uncomfortable to live in.
另外，房子的主朝向也就是客厅和主卧一定要是南向，北向的话采光不好，住起来不舒服；
When choosing a house, the floor level is also very important. It is best to avoid steel beam floors, waistline floors and equipment floors.
选房子的时候，楼层也很重要，最好避开槽钢层、腰线层和设备层。
6. Try to choose existing properties as much as possible.
6、尽可能的选现房
For the first property, it is recommended that you choose a ready-to-move-in property. Don't be too attached to the new house over the second-hand one. If the new house is not a ready-to-move-in property, its delivery comes with risks. After all, there are too many unfinished buildings now, and everything is uncertain before getting the keys.
第一套房建议大家选现房，在新房和二手房之间不要执着于前者，如果新房不是现房的话，它的交付是有风险的，毕竟现在烂尾楼太多了，拿到钥匙之前一切都没有定数；
For second-hand houses, both the actual condition of the house, the current situation of the community, the management of the property, and the surrounding facilities have all become very mature. When making a decision, it will also be more convenient.
而二手房，不管是房子的实际情况、小区的现状、物业的管理、周边的配套都已经很成熟了，考量的时候也能更方便。
7. Buying a house is essentially purchasing the facilities and services that come with it.
7、买房就是买配套
The supporting facilities for essential housing are very important. However, it is necessary to distinguish which ones are valuable supporting facilities and which ones are worthless fake facilities.
刚需房的配套很重要，但是要分清楚哪些是有价值的配套，哪些是无价值的假配套；
For instance, schools, supermarkets, markets, subways, and hospitals are valuable good supporting facilities;
比如学校、商超、菜场、地铁、医院这些是有价值的好配套；
while things like high-speed railway stations, airports, and amusement parks belong to worthless fake facilities, and they have little impact on the preservation and appreciation of the house value. They are just better than nothing.
而高铁站、飞机场、游乐园之类的都属于没有价值的假配套，对房子的保值升值影响不大，只不过聊胜于无罢了。
8. Don't touch the small-ownership housing.
8、别碰小产权房
"Small property houses refer to apartments and commercial shops. You must not choose these two types of houses if you have finally managed to pay the down payment to buy your first house.
小产权房是指公寓和商铺，好不容易凑够首付买的第一套房子千万不要选这两类房子；
Although these two types of houses have very few restrictions for purchasing, they are not suitable for living. They only have a 40-year property right, the water and electricity are of commercial nature, there is no gas supply, and they cannot be registered for household registration, etc. The drawbacks are simply too many. The most important thing is that it will be difficult to sell in the future."
虽然这两类房子对买房的限制很小，但是它不适合用来居住，只有40年的产权，水电都是商业性质，还不通燃气，不能落户等，缺点实在是太多了，最重要的以后难出手。
9. Don't be obsessed with "school districts"
9、不要执着于“学区”
For many people, their first house is usually their marital home. When buying a house, they will consider the issue of their children's education in the future. "School districts" become an advantage for the house, but they are not a mandatory requirement.
很多人的第一套房子基本都是婚房，买婚房就会考虑以后孩子的上学问题，“学区”就成了房子的加分项，但却不是必选项。
If you don't have children who are about to start school for another three to five years or even a decade or so, then the school district becomes less important to you. There's no need to spend more money on a "school district" just because it spends more on housing.
如果你暂时三五年甚至十来年内都没有要入学的孩子，那学区于你而言就没那么重要了，没必要因为一个“学区”在房子上花更多的钱。
The current birth rate is not high. Moreover, many cities have regulations that require teachers to rotate positions and there are also reforms of school districts and school mergers. No one can predict exactly what the future will be like. Maybe in seven or eight years, schools will be able to choose their own locations freely.
现在的出生率不高，再加上很多城市规定教师要轮岗还有学区的改革、学校的合并，谁也说不准未来会变成什么样，也许七八年后，学校都可以任选了呢。
10. Don't blindly pursue large-sized houses.
10、不要盲目追求大户型
If your budget for buying a house is limited, never choose a new house in the far suburbs just because of its large size. Don't choose such houses even if the salespeople say that the facilities will be more complete in the future. The future planning is always changing. What was promised today might change tomorrow. Don't tie up your hard-earned house money in an uncertain future.
如果你的买房预算有限，千万不要为了大户型选择远郊的新房，这种房子不管是销售说以后配套会多完善都不要选，未来的规划都是在变动的，今天承诺的可能明天就变了，别把自己好不容易攒够的房子钱“套牢”在一个不确定的未来里。
Final Note:
写在最后：
When buying a house, one must not be in a hurry. The more anxious one is, the more likely mistakes will be made. Especially when buying a house before marriage, one must keep a clear eye and control one's hands. It is always correct to do more research and comparisons. A house is the future home, and only by buying a good one can one live more comfortably.
买房千万不能着急，越着急越容易出错，尤其是婚前买房，一定要擦亮眼、管住手，多看多选总归是没错的，房子就是以后的家，买到好房子才能住的更舒心。
