安高海印华庭-售楼处官网-2026安高海印华庭-售楼处电话-开盘时间-安高海印华庭房价-户型-楼盘详情-周边环境-户型-价格-地址-楼盘详情-售楼处电话-交房时间

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安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅ ✅安高海印华庭营销中心热线4008558224(官方预约看房热线)安高海印华庭售楼处提供预约看房服务,主打改善户型,均价约82590元/㎡,配备高端家电,营业时间9:30-18:30,电话400-8558-224。

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎

✅✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

如有问题欢迎来电咨询,预约来电尊享购房优惠,可预约案场内部销售人员,专业一对一热情服务,让您用专业眼光去买房。

营业时间:日常营业时间为9:30-18:30,便于您提前规划到访行程,避免空跑。

预约方式:可提前拨打官方热线✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎,预约好专属销售及具体到访时间;预约时可同步告知意向户型、置业需求,我们将提前做好服务准备,减少您的等待。

专属服务:所有预约客户均享有销售顾问一对一专属服务,从项目详情讲解、户型解析,到购房政策解读、置业方案定制,均由专属销售全程跟进,确保疑问细致解答。

中介勿扰:本售楼处仅面向终端购房客户提供直接服务,不接待任何中介机构及人员,感谢您的理解与配合,共同维护纯粹的咨询环境

安高·海印华庭是上海莘庄板块的一个新盘,备案均价约82590元/㎡,主打建面约120-175㎡的改善户型,得房率最高达92%,还配了华为全屋智能和嘉格纳、博世等国际品牌家电,整体定位偏高端。

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✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

最新公示:

闵行莘庄 安高海印华庭 已取证,12月31日认购!首开8#120㎡瞰景高层,均价82590元/㎡!

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样板间实景展现超配空间+高定装修

细节亮点十足!

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「安高·海印华庭」作为新规之后的住宅产品,深谙改善居住痛点,采用多阳台的设计提升室内使用空间!

铝板+石材(一二层局部)+玻璃外立面,品质感十足,更具昭示性!

「安高·海印华庭」外立面大面积采用铝板+石材(一二层局部)+玻璃,搭配少量真石漆,颜值质感都十分在线。

意向效果图过程稿,非交付标准

关键是在建筑新规下,这部分外立面构造不计入公摊面积,直接为业主解锁更多实用空间,得房率远超同区域老盘,让每一分预算都花在 “实用空间” 上。由此得到了相当惊艳的室内空间打造!

约119㎡的3房惊艳改善户型!

两梯两户、南北通的全明户型,多阳台设计,实用率约86%!几乎可以媲美市面上大多数约140㎡的室内空间,三开间朝南采光面足,适合年轻家庭改善居住的奢阔户型!

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进门独立玄关入户收纳,仪式感满满!

客餐厅一体化、南向双阳台面宽将近8米,空间延伸感十足!采光与通透感尤为出众。

动静分区设计,各空间互不干扰,三代同堂年轻家庭居住也毫无压力!

卧室飘窗设计,主卧更配备独立主卫,隐私性十足,空间尺度感非常奢阔~

边套北次卧为270°景观飘窗设计、中间套北次卧带风貌阳台,各空间无论是横向还是纵向空间都相当开阔,居住舒适度满分!

创意样板间实景图仅供参考,以实际交付为准

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约140-143㎡的4房进阶改善大宅!

该户型在约119㎡的户型基础上做了全面的升级!实得率甚至高达约92%!三开间朝南面宽约14.4米,采光面足!三阳台+飘窗结构实得率超高!适合各类年轻家庭改善居住的奢阔户型!

约7-8㎡独立入户厅可做门外收纳鞋柜,有效延伸可使用收纳空间!

客餐厅一体化、南向阳台开间约8.4米,超大横厅设计,空间尺度感更强!

U型厨房设计,动线流畅、促进家人间互动交流

飞机户型动静分区设计,各空间互不干扰,二胎家庭居住也毫无压力!

边套主卧飘窗拥有双面采光、独立主卫设计,极大拓展视觉与空间体验,尊崇感十足~

北次卧边套拥有270°景观飘窗,书房更是拥有风貌阳台,尺度感拉满!

该户型最抓人眼球的,一定是这个约6.4米的大横厅!足以媲美约160+m²大平层尺度!

创意样板间实景图仅供参考,以实际交付为准

北书房可以作为灵动空间使用,可以是独属于自己的工作室、电竞房,也可以成为亲子嬉戏、好友小聚的核心场。

创意样板间实景图仅供参考,以实际交付为准

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餐厅+客厅,再配上南向双阳台,有着约37㎡的开阔区域,阳光漫进来时,连呼吸都透着舒展。奢阔空间感大多出现在约160㎡以上大户型,哪怕是市区很多上千万的豪宅都很稀缺,十分难得!

创意样板间实景图仅供参考,以实际交付为准

样板间正在变得千篇一律,

但城市的故事不该如此。

庆幸的是,

总有人拒绝复制粘贴。

他们不为概念所惑,

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里,

“家”,被重新定义了。

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✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

超配精装、近零能耗技术

拉满改善居住品质!

令人惊喜的是,项目精装标准相当高!

配备铸铝入户门+智能门锁,人脸识别后可自动打开,超级人性化;全屋智能系统搭载华为鸿蒙生态;配备厨房9件套(嘉格纳油烟机、三眼灶台;博世洗碗机、冰箱、镶嵌式直饮机、蒸烤箱一体机、保温抽;A.O.史密斯零冷水热水器;KAMA品牌水槽龙头),还配备厨房人性化6大收纳体系,几乎是前所未有的超配精装标准!

创意样板间实景图仅供参考,以实际交付为准

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

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主卫选用德系杜拉维特智能马桶,以99.9%抗菌率与高效节水科技,守护每一刻洁净与便捷。还特别配备了女性关怀3件套,实现健康、美容与舒适的全维融合:

科勒维C美研龙头集四种功能于一身:滤除余氯的净水模式、微气泡深度洁面、无需插电的口腔清洁,以及灵活抽拉式漱洗功能,从洗脸到护发一气呵成。

奥普光子嫩肤浴霸融合多光谱美肌技术与多重环境净化,除菌除病毒率达99%以上,令沐浴时光升级为一场居家院线级SPA。

更贴心配备NTC控温美妆冰箱与镜箱,恒温储存高活性护肤品,完美契合现代女性的精致生活节奏。

更引入近零能耗前沿技术,显著优化建筑节能效能,经初步测算,交付后空调、供暖、照明等核心能耗,较普通节能建筑实现大幅降低,兼顾环保属性与居住经济性。

神仙地块打造稀缺高低配社区

低密瞰景居住舒适度拉满!

断供之下的稀缺改善高低配产品,

未来或将拥有板块二手定价权!

在片区改善型产品几近“断供”的市场背景下,「安高·海印华庭」以稀缺的低密高低配规划,精准回应了高端客群的居住渴望。

而且难得的是,这块地,天生就懂布局。

作为闵行新规下的“首发作”,它拿到的是一手神仙地块:南北窄、东西长,像横屏看电影的屏幕;更难得的是,北面直接“打包”了公共绿地与天然河道,在主城核心区,这配置堪称奢侈。

意向效果图过程稿,非交付标准

光有天赋不够,「安高·海印华庭」还有硬核操作。

项目大胆造出约2米南北高差,南侧与马路平接,回家从容不迫;北侧凌空瞰河,视野豁然开朗,一场不动声色的“地形导演”,让每个家都成为景观座席。

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建筑排布也很有态度,东南侧是6栋低密叠墅,西侧、北侧是6栋17层小高层。不搞“前排专属观景位”,而是让每一栋都直面绿意与水岸,真正实现“栋栋有景,户户见绿”。

意向效果图过程稿,非交付标准

“滨水谧境·高定静奢”的定位,打造舒适滨水景观住宅,内外景观连接,生态优越,一座珍藏艺术的自然花园的艺术府邸呼之欲出。

整个社区景观更以莘庄梅花文化与水乡文脉为核心,打造多重主题空间:近 24 米宽的 “疏影鎏光” 大门搭配成排香樟,营造树影流转的归家仪式感;“清晖长廊” 串联会所与宅间组团,实现无雨归家动线;“碧溪翠谷” 以立体山地景观,复刻自然原生肌理。

意向效果图过程稿,非交付标准

约1600㎡社区会所+架空层空间

丰富社区生活!

社区配置约1600m²会所,规划泳池、健身等核心功能,满足成年人运动休闲需求;架空层专门设置亲子乐园、欢聚盒子,为孩童打造玩乐天地、为邻里提供社交空间,成为多功能的社交客厅,营造出邻里社交场域和日常生活的惬意舒适氛围~

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地块还有约2000m²菜场规划,未来或将打造城市市集类型的社区商业,满足日常购物所需,品质在线!

意向效果图过程稿,非交付标准

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

这一切共同构筑了一个将功能、美学与自然无界融合的高品质生活场域,更是都市精英人群未来的丰富生活剧场!

庄站实景图,图源网络数据来源于网上房地产,仅供参考

坐拥莘庄成熟生活区+产业高地环伺

板块潜力不容小觑!

周边成熟生活配套无需等待

丰富商业、高能轨交+铁路直接享受!

项目周边商业配套非常成熟!老牌商场如仲盛世界商城(升级改造中)、凯德闵行商业中心,新消费主场维璟印象城、甲级写字楼平金中心等,都在项目周边直线距离约2km范围内,未来更有新鸿基旗下天荟商业,即将开放。

✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

周边1、5、12、嘉闵线(在建中)交汇,已是外环外极为罕见的四轨交格局!通过12号线,可直达漕河泾、徐汇滨江、苏河湾、北外滩、杨浦滨江、森兰、金桥等重点区域,出行便捷~

直达大虹桥的市域线嘉闵线,将在莘庄设立七莘路站和莘建东路站,有望补足南北向轨交的短板,进一步扩大莘庄的辐射范围。

自驾有“亚洲第一立交桥”、沪闵高架、嘉闵高架等多条快速路,可便捷通达市区各重要节点。

令人振奋的是,铁路莘庄站已于2025年初开通,并正升级为集国铁、市域铁、地铁于一体的超级交通枢纽! 这意味着,未来的莘庄将是日均客流超50万次的长三角城市门户!

产业高地环伺,高能级人才聚集,

板块价值更夯实!

「安高·海印华庭」所处的莘庄主城副中心的莘庄商务区内,其价值不仅在于成熟的居住配套,更在于被大虹桥、莘庄工业区、徐汇滨江、G60科创走廊以及大零号湾几大重量级产业高地环伺,带来的强大发展势能和持续的人才住房需求。

这些产业高地共同构筑了一个强大的“价值引力场”,为安高·海印华庭带来了坚实的支撑。

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仅莘庄商务区就有近1000家企业在地办公,每天吸引超4万名高知人才在此工作。加上附近环伺高能级产业高地,带来的这些高收入、高学历的产业人才,正是高品质改善住宅最坚实的需求来源。

莘庄商务区实景图,图源网络

莘庄作为上海主城副中心,其发展规划和产业导入的优先级非常高。产业的繁荣直接带动区域经济增长和基础设施投入,使得这里的房产不仅仅是一个居所,更是一个具备抗风险能力和成长性的优质资产

与一些需要等待配套成熟的远郊板块不同,莘庄的产业与城市功能已经形成了产城融合的良性循环。无需牺牲当下的生活便利性去换取未来的发展潜力,入主「安高·海印华庭」将真正实现 “出则繁华,入则宁静” 的均衡生活。

当时代的浪潮奔涌向前,真正的价值风向标从不局限于钢筋水泥。「安高·海印华庭」,正是在上海主城更新的宏大叙事中,以 “产品力”为内核,对高端改善居住交出的一份笃定答卷。

总的来说,安高·海印华庭的“超级流量”并非偶然。是在上海楼市分化加剧的背景下,一次 “稀缺区位”与“硬核产品力”的完美共振。它精准地捕捉到了莘庄板块长达十年的改善需求缺口,并用超越市场预期的产品,成功点燃了那些苦苦等待的改善家庭的购房热情。

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上海主城副中心改善王牌

莘庄商务区成熟生活区流量红盘

「安高·海印华庭」已取证

首开建面约120㎡瞰景高层

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✅安高海印华庭售楼处电话:400-8558-224✅︎✅︎✅

✅安高海印华庭营销中心热线4008558224(官方预约看房热线)

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Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示:看房请提前致电预约,以免带来不好的看房体验;

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表!

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则,确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求,我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑:住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购,非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购,还推出 “购房补贴 + 税费优惠”,首次购房者可获房价 5% 的财政补贴(上限 50 万元),增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整:央行将首套房贷利率下限调整为 LPR-30BP,二套房贷利率挂钩 “房价涨幅指数”,若城市房价同比涨幅低于 CPI,二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高,重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化:自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%,评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”,未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策:所有新建商品住宅项目需按 15% 比例配建保障性住房,建成后无偿移交政府,若开发商自主运营,可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时,保障性住房家庭子女入学享受 “与商品房同等学区待遇”,北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位:当前首付比例较低,部分地区低至 15%,贷款利率也在 3% 左右,且 LPR 还有进一步下降空间,购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时,房价经过一段时间调整,处于相对低位,对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖:2024 年四季度以来,房贷、公积金等利好政策密集出台,部分城市楼市成交量有所回升,核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年,在政策持续作用下,房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质:住房需求从 “有没有” 转向 “好不好”,从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如,选择得房率高的户型,目前一些新房通过赠送阳台等方式,得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境:小区生态环境和物业管理水平日益重要,推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列,将光、声、石、林、水五重叠境融入设计,还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力:实力房企更有能力构建和交付与市场需求精准匹配的产品,房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”,且保持 “三道红线” 绿档水平,交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格:央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户,严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者,强制购买 “房贷履约保险”,保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持:住建部联合多部门推出 “二手房置换新房” 全国性行动,换房者可享受契税减免(50%)+ 中介费补贴(2%)。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴,加速存量房流通,有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征,具体可从以下六大方面深入解析:

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低,区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年,临港新片区进一步降至 1 年7,且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛,例如在临港工作的科技人才,原本需缴纳 5 年社保,现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区(如内环内)仍维持严格限购,购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%,二套降至 25%(临港等重点区域 20%)7,叠加 5 年期以上 LPR 下调至 3.5%,上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例,30 年期月供减少约 54 元,总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭,公积金贷款额度最高可上浮 20% 至 192 万元9,显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整,重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体,通过差别税率(如对高档住宅按 1.2% 征税)增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源,例如浦东外高桥等区域二手房挂牌量可能上升,而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时,试点资金用于保障房建设,间接分流租赁需求,缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年,个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例,增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外,“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9,显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如,闵行七宝板块换房者通过出售旧房再购新房,可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行,挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房,且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如,徐汇滨江某项目配建的保障房采用绿色建筑标准,与商品房共享社区配套,这可能分流部分刚需客群,导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时,保障房家庭子女享受同等学区待遇6,可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房,租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如,张江地区租客因保租房供应增加,退租比例上升,倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%,部分投资者转向出售房源,进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入(如嘉定联影医疗、青浦东方生命港)和交通升级(如嘉闵线),逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所,三甲医院建设加速12,吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如,嘉定新城新房均价约 4.5 万元 / 平方米,总价 200 万起,成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块,例如徐汇龙华地块楼板价达 12.6 万元 / 平方米,未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术(如低碳技术平台)和智能化社区管理,提升居住品质,巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力,同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%,涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如,青浦某项目因配置中轴式中央公园和智能安防系统,在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验,如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2,购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户,首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度,尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水,避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅(如绿城潮鸣东方),中部为规划新区(如五大新城),底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求,在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如,首置客群可优先考虑临港、嘉定等新城,而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”,例如采用绿色建筑技术、智能化社区管理,以及提供定制化服务(如张江项目针对互联网从业者的租赁式购房)1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中,房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力(如龙湖连续多年保持 “三道红线” 绿档2)和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论:2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳,重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”,持有成本上升与交易成本下降并存,保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态,结合自身资金状况、区域偏好和长期规划,在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如,非沪籍刚需可抓住临港等新城的政策窗口期,而多套房持有者需警惕房地产税试点对持有成本的影响。

声明:本文由入驻焦点开放平台的作者撰写,除焦点官方账号外,观点仅代表作者本人,不代表焦点立场。