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海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
黄浦·人民广场 全新盘
真正的上海老牌市中心
【海玥黄浦源】
建面约197-600㎡高层3-5房户型
总价约2300万起 可直接认购
7号地块建面约220~660㎡别墅
均价24.82万/㎡ 总价约5000万起
样板间已开放 售楼处线上预约中
上海黄浦【海玥黄浦源】
售楼处电话☎：400-9988-414【售楼处预约热线】（一对一热情服务）
如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。
9月2日的上海高端住宅市场，因海玥黄浦源的一场创新发布会而焕发出别样活力。
当地产界首部墅享家主题微电影《上海色味》的镜头在众人眼前流转，当四大实景样板间同步揭开神秘面纱，一场关于风貌别墅的革新正式启幕——
海玥黄浦源不仅以“微电影+实景样板间”的组合拳打破行业常规，更用极具感染力的内容，将墅居生活从冰冷的户型图、效果图中解放出来，让“生活”本身成为高端住宅的核心主角，或也将引领地产营销正式从“空间时代”迈向“生活时代”。
那在微电影、在墅居具象化的背后，是海玥黄浦源风貌别墅销售的高歌猛进，在2025年上半年，它劲销33套，一举夺得上海风貌界销冠。
这或许是大家难得看到风貌与热销挂钩。
而在我看来，此次热销的含金量比其它红盘来得更高。
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
一方面，大部分风貌上半年销售成绩是“个位数”或“十几套”，海玥黄浦源一枝独秀，足见高净值人群对于项目地段、产品、预期的高度认可；
另一方面，项目成交总价基本自6000万起步，亿元级成交亦屡见不鲜，多套成交达到1—1.64亿。在高总价门槛下，依然赢得高净值人群的广泛认可，更显其稀缺价值与圈层共鸣。
我先总结一下海玥黄浦源风貌产品的优势：
1、约1.3容积率，市面难得纯风貌墅区，圈层纯粹，邻居都是亿级大佬；
2、人民广场板块，市中心中的“中心”，且处在张园-东斯文里-海玥黄浦源-新闸路/厦门路地块这条黄金风貌带上；
3、出门就是静安雕塑公园、自然博物馆，北侧近苏州河，还能走到南京西路，很少有风貌能同时触达水系、休闲资源；
4、已是准现房，预计今年交房，基本所见即所得，占用资金成本少；
5、风貌庭院特殊设计，且拥有风貌别墅中更宽敞的楼间距，保证私密性；
6、买3层享5层空间，超高附赠；
7、产品建筑形态多样，堪称石库门博物馆；
值得关注的是，项目近期全新推出少量建面约180㎡山海墅产品，采用“外市内里”格局与“上宅下铺”设计，此类产品在当前市场中极为罕见；
更令人惊喜的是，其总价仅约3800万起，给予更多高端购房者入住风貌别墅的机会！
2025年上海风貌界销售TOP1
海玥黄浦源
在售建面约180-660㎡风貌别墅
风貌180、360、550户型全新样板间开放
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
土拍越狠
市中心风貌越稳
当下上海市中心土地价格的迅猛攀升，本质上是在为海玥黄浦源这类核心风貌住宅“抬升价值天花板”——地价越贵，占据稀缺土地资源的项目，其价值就越凸显！
分享几点：
①、土拍爆红背后：土地价值才是房价的「底层逻辑」
内环土拍价格的持续走高，表面看是房价数字的被动攀升，实则是城市核心土地资源的“价值重估”。
尤其像海玥黄浦源这类风貌别墅，不仅占据着上海中心的稀缺土地，更承载着城市独特的历史风貌与人文价值，其土地属性的不可复制性，让项目在土地价值不断升级的背景下，拥有更稳固的价值支撑。
②、2.7亿别墅成交背后：土地占有量决定财富高度
日前，上海一花园别墅以单价约50万/㎡，总价2.7亿元成交，建面约535㎡，独占约1.5亩城市核心土地。
这印证了，土拍越狠，别墅越稳！买别墅才是「与土地共生」，是穿越市场周期的终极答案。
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
③、黄浦高层冲破20万/㎡，徐汇风貌地王楼板价破20万/㎡，市中心风貌越来越值钱！
新的房价格局下，黄浦高层已捅破20万/㎡，徐汇更是拍出全国单价地王，预计建造风貌，楼板价已经20+万/㎡。
事实上，风貌和高层之间有一个近似的定价比例，大概是1.5倍溢价。
那按照黄浦高层20万/㎡算，市中心风貌至少值30万/㎡，且随着地价越来越高，它愈值钱！
因为风貌供应总量先天“锁死”，它本身是稀缺的！
风貌住宅不是随便一块宅地都能开发的，必须在具有历史价值的地块上才能打造，它主要来源成片二级以下旧里旧改，截止2022年基本结束
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】二级旧里普遍建于1920-1950年，历经近百年才有这么一次城市更新，也就近期有阶段性供应，往后大概率无增量。
何况是像海玥黄浦源这样的风貌，不仅在市中心，更是处在上海更具价值的黄金风貌带上。
从已成熟的张园、丰盛里，到即将开发的东斯文里，再到即将交房的海玥黄浦源风貌，再到待开发的新闸路/厦门路地块，一路上都是风貌，这些风貌建筑串联起的是一条连贯的城市文脉，更悄然确立一个亿级TOP级圈层，进一步放大了项目的稀缺价值。
产品力解码：
纯风貌墅区+超高附赠+强私密性
再看产品：
首先，在海玥黄浦源的一众产品中，180山海墅堪称风貌界的稀缺孤品，其“外市内里，上宅下铺”的独特形制，让商业空间和住宅空间相互融合，在当前市场中难寻第二个。
更难得的是，在核心风貌产品里，180户型极为少见，而3800万起的总价，也给予更多购房者拿下市中心头部风貌的机会！
从空间形制来看，180山海墅完美复刻了老上海“前店后院”的经典格局，实现了“门外烟火、门内静谧”的理想生活场景。
推门而出，即是充满艺术潮流气息的山海食光街区，高级烟火气触手可及；推门而入，瞬间切换至独属自己的私密天地，这种“入世”与“避世”的无缝衔接，在整个风貌产品领域都堪称稀缺。
室内空间的分层设计，更将居住舒适度拉满。地上三层规划清晰，满足多代同堂的居住需求：
一楼采用LDK通厅设计，直面街区景致，保留了与烟火气的亲近感，临街空间可以是花艺工作室、精品买手店或小而美的咖啡店，日常下楼采购后也能直接归家；对于有的业主更都能实现“工作+生活”的无缝融合，外面经营，转身就回家。
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
样板间实景图
二楼可作为子女的独立居住层，保障年轻人的生活隐私；
样板间实景图
三楼则是整层主卧套房，为业主打造专属的休憩奢享区。
样板间实景图
而超高挑高的地下室，更是这款产品的“点睛之笔”。其格局方正完整，利用率远超常规地下室，业主完全可以根据喜好自由规划：摆满专业器材的健身区、铺满镜子的舞蹈室、保障静谧的私人钢琴房、放松身心的SPA区，甚至是收藏爱好者梦寐以求的私人酒窖、雪茄室……所有关于理想生活的想象，都能在这里落地。
样板间实景图
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
阁楼利用率也很高，不管做收纳空间、孩子的娱乐空间或书房皆可。
样板间实景图
其次，我们通过550传世墅，给大家总结一下项目特性，项目圈层、空间、隐私、品质四大维度确实直接高净值大家庭需求。
①、纯风貌墅区：圈层高定，私密无扰
市面风貌社区，多数是高低配，高层对别墅有视线干扰和采光影响。
而海玥黄浦源十八里是难得一见的纯风貌别墅，没有一丝小高层和高层，圈层更纯粹、更高端，私密性得到严格保证。
项目效果图，以实际交付为准
②、宽境空间规划：楼距拓宽，采光升级
项目在保留原有风貌肌理的基础上，特意拓宽社区道路与楼间距。更开阔的楼间距离，不仅减少了邻里间的生活干扰，更让别墅一层的采光面大幅增加。
项目效果图，以实际交付为准
③、风貌庭院特殊设计：更好阻隔外部视线
区别其它别墅，你路过就能把庭院看遍，隐私欠佳，海玥黄浦源的围墙比一般别墅高很多，内部生活，外部无人能窥见。
海玥黄浦源售楼处电话：400-9988-414【预约看房热线】海玥黄浦源官方售楼处电话：4009988414【售楼处电话/地址】海玥黄浦源售楼处电话：400-998-8414【开发商认证】
样板间实景图
④、超高附赠空间：买3层享5层空间，还带露台及顶层空间，生活情境拉满！
✔一层：庭院+LDK横厅，家庭互动主场
前庭花园，既是父母的“园艺天地”，可栽种四季花木；也是主人的“休闲茶室”，午后品茗观景；更是孩子的“欢乐派对场”，生日聚会、亲子游戏皆可承载。
同时LDK大横厅打造出通透开阔的互动场域；再加上充足的采光面，室内明亮通透。
样板间实景图
✔二层：三套房+家庭厅，分层私密共存
可以是三个子女的套房，满足多孩/多代同堂需求。
楼上楼下分层而居，各享私密，让「青年子女的私密主场」与「父母的静谧天地」互不干扰，即使青年业主举办小party玩到深夜，也不会打扰长辈休息。
双开窗的卧室，让四季美景尽收眼底。
同时还专门设置家庭厅，是家人专属的”轻互动空间“，可围坐闲聊日常，分享趣事，增进感情。
样板间实景图
✔三层：超大主卧+露台，主人仪式感拉满
主人套间将私密性与生活仪式感推向极致。
你能拥有带起居室、长廊阳台、超大衣帽间和卫浴间的超级主卧。
还带专属露台，在增加使用面积的同时更亲近自然，眼前就是花草树木的绿意和四季变换。
样板间实景图
✔顶层空间：多功能拓展，想象无界
可作为藏品陈列室或星空观景台，实际实用空间远超想象！
样板间实景图
✔方正采光地下室：超高挑高，功能百变
你可以安排一间布满书架的家庭图书馆，为孩子营造浓浓的书香气；也足够你铺开自助餐与鸡尾酒会的长桌，甚至请来一支小型乐队现场助兴，在烛光与灯光中，尽情歌，尽情舞。
样板间实景图
或者，打造成一座时髦艺术的社交场，陈列上你从世界各地搜罗而来的艺术品，惊艳每一位到访者。
得益于超高挑高，它能把更多的功能"装进来"，健身厅、影音室、棋牌室、儿童玩乐区......；甚至可以把家政空间、储藏空间、卧室等空间集中到地下。
且每一户地下室，都有超大面积采光井，大大提升通风采光度，无需100%依赖灯光照明。
样板间实景图
✔直连车库+独立电梯厅：归家尊崇仪式
B2地下车库的设置，为家族成员的归家提供了尊崇的仪式感。独立私家电梯厅则保障了出行的便捷与私密，从下车到进入家中，每一个细节都彰显尊贵。
值得一提，项目产品建筑形态多样，几乎每一栋都有不同的海派立面，大量老外立面砖的使用，复古还原，使其色彩更加生动，更好满足了高净值客户个性化的选择。
项目效果图，以实际交付为准
总结一下：当多数项目还在“造房子”时，海玥黄浦源早已在“造生活藏品”——从纯粹圈层到通过风貌庭院特殊设计保护隐私，从超高附赠空间到定制化立面，每一处细节都围绕“让别墅回归大家族舒适生活载体”的核心目标。
踞市中心“心脏”地带，全维配套环伺
更享东斯文里焕新红利
地段无需多言，标准市中心中的”中心“。
海玥黄浦源十八里直线距离人广约800米，是上海近年来离人广更近的新盘。
直线距离约1公里范围不仅有南京西路“恒梅泰”，还有南京东路商圈、上海来福士广场等繁华商业；
新天地、淮海路等商圈也在约2公里范围内；
静安寺、外滩、陆家嘴商圈都在直线距离约3公里内；
北侧则是苏河湾，业主可以从容下楼骑着自行车享受苏州河滨水慢生活。
示意图
丰盈的物质生活之外还有精彩的文化盛宴，上海自然博物馆、上海博物馆、上海城市规划馆、上海大剧院等高端市政配套一路连缀。
项目3公里生活半径内浓缩一城之繁华，不是其它新贵板块可以比的。
另外，东斯文里地块已正式落槌，苏州河畔这一沪上最大石库门群落即将迎来全新焕新——未来这里将引入石库门风貌酒店、创意办公、合院办公、艺术街坊、斯文绿谷等多元业态，不仅会让项目周边的城市界面大幅提升，更将形成一个集文化、艺术、商业、休闲于一体的全新高端生活圈。
这意味着，海玥黄浦源的业主不仅能享受当下的城芯繁华，更能坐享未来周边板块升级带来的价值红利，无论是居住舒适度还是资产保值增值能力，都将得到进一步提升。
东斯文里规划图，来源上海静安
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需要注意的是超高层仅剩少量高区房源，想买的客户要抓紧了！另外超高层当前也已实景呈现，所见即所得，预计今年年底交付，欢迎现场参观
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"Hurry to Buy a House" No Longer Works! 2025 Real Estate Market Faces Two Critical Shifts – It's Time to Stay Sane Amidst Major Adjustments!
Have you noticed that every year, the real estate market is flooded with cries of "hurry to buy a house"? Phrases like "Policies are loosening – you'll regret it if you don't buy now" and "House prices are about to soar – miss this and wait another decade" loop like endless ads, popping up at family dinners, in real estate agents' WeChat Moments, and in short-video bloggers' talks. After hearing them so much, it's hard not to feel annoyed.
But have you ever stopped to think: Why are others more anxious about your home purchase than you are? Are those constantly urging you to "jump on the bandwagon" really looking out for your best interests? Today, we'll uncover the truth about the 2025 real estate market: Is this a golden opportunity to bottom-fish, or a trap of buying at a high price? Should you really follow the crowd and buy a house?
01 The More Anxious You Are, the More They Profit: "Homebuying Anxiety" Is Essentially a Business
Over the years, haven't you been worn down by all these homebuying slogans? "My neighbor bought a house last year and has already made hundreds of thousands!" "A subway line is coming to this area – buying now is a steal!" "Mortgage rates are this low – what are you waiting for?"
The scripts keep coming, making it seem like skipping a home purchase means missing out on life's upward mobility. But think carefully: Haven't these lines been the same every year? How many of those hyping up rising house prices are actually considering your practical needs?
Here's a truth bomb: "When you impulse-buy, they make a fortune; when you stay calm and wait, they panic." Today, selling homebuying anxiety has become a low-cost money-making scheme. Influencers gain followers and monetize it, real estate agents close deals with it, and even some relatives urge you to buy – deep down, they're afraid their own houses will get stuck and hope someone will take them off their hands.
02 Data Doesn't Lie: Prices Aren't Rising, and Wait-and-See Sentiment Persists
House price fluctuations aren't determined by words – hard data is the most convincing. According to the National Bureau of Statistics' 70-city housing price data, as of the third quarter of 2025, less than 30% of cities nationwide saw rising house prices; the remaining 70% either stabilized or showed a clear downward trend. Looking at the real situation in sales offices, labels like "urgent sale," "negotiable for large discounts," and "selling at a loss" are everywhere – the market's temperature is plain to see.
Regarding mortgage rates, first-home loan rates in many cities have fallen below 3%. In the past, rates of 4%-5% would trigger buying sprees, but now rates are nearly bottoming out, and homebuyers still remain unmoved. It's not that rates aren't low enough – it's that market confidence hasn't fully recovered. People are reluctant to spend their savings casually, fearing that investing in a house will leave them stuck with an asset they can't sell.
The Chinese Academy of Social Sciences has clearly pointed out the core keyword for the real estate market in the next five years: "de-stocking." With a large backlog of unsold properties, there's no foundation for price increases. A house isn't a tea egg that can be hoarded for appreciation; in a situation of oversupply, blind purchases will only lead to risks.
03 Behind the Anxiety Is a Script: Don't Be Someone Else's "Bag-Holder"
Those anxiety-inducing homebuying slogans are nothing but a carefully crafted script from start to finish. Real estate KOLs, short-video bloggers, and WeChat public account writers simply change a few pictures and hot topics every year to rehash the old trope of a "homebuying window of opportunity."
What they fear isn't that you won't "jump on the bandwagon" – it's that you won't take the bait. Young people who have just started working and saved up a down payment, or middle-class families with extra cash, are the most vulnerable to this anxiety. After saving some money, they're bombarded with lines like "Policies are loosening – this is your last chance," so they panic and make impulsive purchases, ultimately becoming bag-holders who bought at the peak.
Remember this: Those who rush you to buy a house every day don't want to help you save money – they want you to spend it.
04 2025 Real Estate Script Rewritten: Two Shifts Reshape Market Logic
Don't be misled by self-media slogans – the real driver of the real estate market is the clear orientation of national policies. The Ministry of Housing and Urban-Rural Development has long made its position clear: adhere to the principle of "housing is for living in, not for speculation" and take "stability" as the core. The main theme of the 2025 real estate market is no longer "price increases," but "de-stocking" and "stabilizing expectations."
On one hand, developers have abandoned their past model of reckless land acquisition and shifted to "producing based on sales," no longer blindly expanding supply. On the other hand, the country is focusing on ensuring the delivery of pre-sold homes, building affordable housing, and developing the long-term rental market, allowing houses to return to their essential function of "housing" rather than investment products.
This means that the old logic of the past two decades – "buy a house blindly and make money" or "buy early, profit early" – has completely collapsed.
05 Three Principles for Buying a House: Don't Let Impulse Ruin Your Future
Many people still ask: "So should I buy a house or not?" My advice is threefold – remember them well and don't act on impulse:
First, don't be trapped by the down payment. Having a down payment doesn't mean you must buy a house. First, understand the fundamentals of your city: Is the population inflowing or continuously outflowing? Is the housing supply in short supply or overstocked? More importantly, calculate your family's cash flow – can you afford a 30-year mortgage? Don't bet your entire future life on one house.
Second, don't believe the "last chance" rhetoric. Every year, someone claims it's the "last chance" – if it were really that good an opportunity, it wouldn't only be shared in WeChat Moments.
Third, only trust official channels for policies. Truly significant policies only need one sentence from the government; while self-media's 10-minute interpretations are likely hiding soft ads. The Ministry of Housing and Urban-Rural Development's official website, National Bureau of Statistics data, and central bank announcements are the most reliable sources of information.
06 The Calmer You Are, the More They Panic
Recently, a friend wanted to sell his house. It's been listed for two months, and he hasn't received a single inquiry. He's so anxious that he asked me to help find buyers, saying "I'm willing to sell at a loss just to get rid of it quickly." When he bought the house, he claimed it was "for self-occupation only," but deep down, he was hoping for price increases. Now that the market has changed, he's panicking.
You'll find that the ones truly anxious now are never ordinary homebuyers. Developers shout "supply is in short supply" while slashing prices, offering free parking spaces and renovations; agents say "buying is profiting" while taking the initiative to beg you to view houses, promising traffic benefits.
All you need is a little more patience and calm to easily avoid the trap of "buying at a high price."
07 Conclusion: In 2025, Seeing the Direction Is More Important Than Blindly Jumping Onboard
Over the past two decades, you could buy a house blindly and make money; but starting from 2025, even if you choose carefully with your eyes wide open, a house may not retain its value.
Don't let others lead you by the nose. This year isn't the time to force yourself to "jump on the bandwagon" – it's a time to calm down and "see the direction clearly." Remember: Not everyone must buy a house, and certainly not right now.
True sense of security never comes from the illusory bubble of rising house prices, but from holding the initiative and facing life with calm confidence
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