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✅中环铂樾售楼处电话：400-8558-224✅︎✅︎
✅✅中环铂樾营销中心热线4008558224（官方预约看房热线）
如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。
营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。
预约方式：可提前拨打官方热线✅中环铂樾售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。
专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。
中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境
中环铂樾是上海南大智慧城板块的双央企开发项目，主打634万起的中环核心改善型住宅，目前仅剩少量房源。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
近日，南大再迎重磅利好，被誉为沪上教育标杆的上海市宝山兰生中学，签约落定宝山南大智慧城。这意味着，在产业引擎轰鸣、双TOD商业蓝图铺就、千亩公园绿意已成现实之后，这片上海中环沿线的热土，终于迎来了城市顶级资源拼图中，最珍贵、也最能定义未来的一环——顶尖人文教育。
上海市民办兰生中学，拥有约40%毕业生升入“四校”，超80%达到市重点线，100%高中升学率。作为“复旦系”嫡传，宝山兰生中学承继复旦附中师资与课程基因，以“优才教育”培养未来人才。此次落地的宝山校区为公办九年一贯制学校，规模超前、硬件顶尖，不仅是品牌的能级跃迁，更是区域教育提质与人才战略的关键落子。
作为复旦附中教育血脉在宝山的延伸与升维，上海市宝山兰生中学将为南大区带来独一无二的高品质教育体验。学校由复旦附中参与举办，核心管理团队及骨干教师均源自复旦系，确保了优质教育基因的纯正传承。
学校的核心竞争力在于其面向未来的“优才教育”理念与独创的“FDLS”课程体系。这超越了传统的应试导向，旨在通过探究型、拓展型课程，系统性培养学生的跨学科思维、自主深度学习能力与健全人格，致力于塑造学术卓越、勇于创新的复合型人才，为孩子赢得长远未来。
上海宝山兰生中学为全新的九年一贯制公办学校（包括西校区小学部和东校区中学部，总用地面积约6万平方米、计容建筑面积约7.1万平方米，暂定小学部45个班、中学部58个班），据此看来东北及西北象限均纳入兰生学校。【免责申明：文章中所提及的学校（以下简称“学区”）信息，包括但不限于学校名称、招生政策、入学资格、划片范围及教育政策由政府相关职能部门根据当年实际情况制定并可能适时调整，具有不确定性。具体信息以政府相关职能部门发布为准。】
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
尤为重要的是，上海市宝山兰生中学并非简单的校区复制，而是品牌的一次全方位能级跃迁。它继承了兰生复旦的教育精髓，更在全新的高标准校园中实现了理念与硬件的全面升级。这所学校的落位，将成为吸引高素质家庭、提升社区人文氛围的核心引擎，为区域注入难以复制的教育灵魂与持久吸引力。
产品上，中环铂樾也带来了更多惊喜：纵观目前南大板块的住宅供应，几乎都是20层以上的高层小区，而且层层有连廊，隐私性不高。大体量社区还有一个缺陷，就是社区资源人均占有率比较低。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
而项目是4栋14-17F小高层，是板块内更纯粹的改善型低密住区，这样的优势非常明显：
效果图，仅供参考
☑小而精社区优势明显，业主人均占有资源更充足
管理方便、安全性能高，保安可以认识每一个客户，最大程度保障客户安全；邻里关系更融洽，总结就是居住属性比大型社区更上一层level！
同时小社区业主往往都惜售，未来的二手市场也会更保值。
这一次，万亿央企背书，中建港航局&中建七局地产双央企联手，实力与底气兼具。中建七局作为世界500强第14位中国建筑的核心子企业，曾参与建设北京大兴机场、郑州奥体中心等超级工程！
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
作为布局上海的首发之作，项目邀请了更权威豪宅大师设计团队共创。特邀豪宅缔造专家梁志天（汤臣一品、露香园）、奢逸空间设计者黄剑锋、园林专家司洪顺等大师，势必“响誉上海”！
美学外立面，大宽幅玻璃幕墙，以海派弧线、大宽幅玻璃幕墙打造鎏金立面，极具辨识度，光影流转间尽显现代美学张力。
效果图，仅供参考
五感归家仪式，享星级酒店尊崇体验：
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
虽然社区只有四栋楼，但凭借高超的设计，打造了出色的多层次、组团化的景观：“一进二礼三聚四迎五享”归家礼序动线，「花汀缦庭」森林归家轴，「云幕会客厅」、「奇遇乐园」、「环笙花苑」宅间花园。
此外，项目打造双精装入户大堂（地面+地库），给到满满的归家仪式感。
效果图，仅供参考
豪宅级别的「架空层泛会所」，更为精致、功能全面。项目在2#，3#，4#打造了童乐联萌、友来友趣、樾动力、樾万卷、樾友会、樾学堂等主题架空层，社交会友、健身乐活、童玩天地、康体颐养，涵盖各个年龄段，享受高品质的生活。
效果图，仅供参考
最后谈到物业，中建七局地产物业给到业主更贴心、更细致入微的服务。目前管理面积近600万㎡，服务3万余户10万余人。荣获“2025中国国有物业服务优秀企业”，品牌有保障。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
在「中环铂樾」的每一天，业主都能感受到如家的温暖。
自此，南大板块的价值叙事被彻底刷新。与学校咫尺相邻的「中环铂樾」，则率先承接了这场价值核爆的巨大能量。当生态、繁华、文教与顶级产品力在此叠加，一个无可争议的“全能型价值高地”已然矗立。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
从产业高地到人文沃土
在此之前，南大智慧城的价值公式，已是令市场瞩目的“黄金三角”：“产业引擎+双TOD商业+千亩生态”。数字经济、机器人研究院等前沿产业落地；15号线双站点的万象汇等商业巨擘动工；300亩中央公园对望自然……一套代表现代城市硬实力的配置已然顶格。
上海市宝山兰生学校的签约，正是为这幅宏大的蓝图，注入了最关键的那一缕“人文”灵魂。教育，尤其是顶尖的基础教育，是凝聚高知家庭、沉淀独特社区文化、铸就片区长久生命力与温度的“慢变量”与“压舱石”。它让南大从一个高速发展的“未来产业新城”，进化为一个能够从容安放生活、滋养代际成长的“成熟人文生命体”。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
从此，这里的价值逻辑，完成了从“黄金三角”到“鼎盛格局”的升华：产业提供活力，商业兑现便利，生态涵养身心，而顶尖教育，则托举未来。这四大维度相互赋能，共同定义着上海中环旁“全维生活高地”的终极形态。
凡是看过项目的户型和精装，都会感叹一句：这是南大现象级的标杆作品！
1、产品全面升级：满分硬核户型×全维升级精装，“户户皆爆款”，重新定义越级改善的“好房子”模板！
亮点一：经典四开间朝南+大横厅设计，超绝采光户型！
中环铂樾建面约139㎡的户型（西边套），独立电梯厅+罕见的大横厅设计，大面宽短进深，约15.05m的南向奢阔面宽，无论是采光感、尺度性都拉到了极致，享受城央豪宅级别的采光。
户型图，仅供参考
亮点二：真四房配置，实现大家族改善！
市面上大多数140㎡的户型都是3+1房，北向的小房间只能充当储物间等简单用途。
反观中环铂樾，所有卧室兼具舒适居住尺度，4个房间都能做卧室，实现家庭居住人口的迭代升级。尤其主卧全套房设计，搭配270°转角飘窗和独立卫浴，私密性和舒适度简直爆表。
户型图，仅供参考
关键是，139㎡四房可直接媲美市面上166㎡的居住体验，相同的空间尺度感，却能省下约30㎡的资金成本，劲省200万左右！
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
亮点三：全屋飘窗赠送
主卧270度全景视野，加上三个次卧、厨房都赠送飘窗，实际使用体验超多面积.....完全符合改善中产对于“好房子”的居住期待，二胎生活亦或是三代同堂，尺度绰绰有余！
户型图，仅供参考
建面约110㎡三房边套户型，约5.4m超大横厅、南向面宽做到了惊人的约12.3米，堪比别墅级别的产品！巨幕阳台+边套270°景观视野，空间体验与采光感拉满！
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
而且整个户型几乎是0过道，增加了空间体验率，加上5个飘窗的赠送面积，居住空间做到“随心所欲”，这也是700万置业南大的最后入场机会。
户型图，仅供参考
建面约110㎡中间套竖厅户型，同样也是标准的南北通透飞机户型，整体室内的采光、尺度感、通风都相当出色。非常适合一家三口、年轻夫妻的全生命周期需求！
户型图，仅供参考
2、超高水准的装标，秒杀市面上同类型产品，给业主超配千万级豪宅的享受。
中环铂樾的精装水准也是一流，从入户门起就感受到它的奢贵大气，精雕铝装甲门+耶鲁五合一智能门锁；
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
入户/精雕铝装甲门+耶鲁五合一门锁
全屋不惜成本，采用昂贵的华为智慧家居系统，能够控制家里灯光、空调、地暖等，也集成了很多面板的功能，既节省空间，又增加颜值，彰显“科技住宅”的含金量！
入户/华为智能家居系统
更贵、更高能级的大金空调和地暖两联供也是丝毫不吝啬；
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
厨房方面，项目不仅使用了住建部好房子厨电样板房间同款，更是贴心的设计了集成烹饪中心（烟灶联动、制冷空调、蒸烤同烹）、集成净洗中心（水槽与洗碗机一体化），更加贴合本土的烹饪习惯：
厨房/全屋定制橱柜，方太集成烹饪中心和集成净洗中心
①二代净洗，洗碗机（16套大容量）与水槽结合，可以节省一组600柜；
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
厨房/洗碗机（16套大容量）与水槽结合
②烤箱与灶具结合，蒸烤油烟不出厨房；
烤箱/蒸烤同烹
③508L大容量的博世冰箱纯平嵌入，与橱柜深度尺寸一致，使用更便捷、也更美观；
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
厨房/冰箱纯平嵌入，美观实用
④加载五金升级、调味拉篮、锅具拉篮，800碗碟三层拉篮，餐厅零食拉篮柜等；容量节省了约250L，相当于5.7个20寸登机箱，极致的收纳。
极致收纳
⑤大手笔的在厨房设计了油烟机自带制冷空调，相比只能吹风的凉霸而言，这样的设计更美观也更舒适，用实力演绎千万级别的高端住宅体验！
厨房/油烟机自带制冷空调，比凉霸更智能
再来看卫浴，杜拉维特的卫生间面盆；汉斯格雅的卫生间龙头、五金；AO史密斯燃气热水器、杜拉维特智能马桶等国际一线大牌，全部拉满。
卫浴/杜拉维特的面盆和智能马桶
还有更多细节：比如整个公共区域都是瓷砖通铺。139㎡采用简一密拼瓷砖，餐客厅、厨房通铺，尺寸达到每块900*1800mm，在视觉上形成一个整体，简约大气；
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
大尺寸瓷砖通铺，简约大气
全套橱柜都是交付标准，并且全面采用定制橱柜，同时表面还使用了PET材料镀膜；
橱柜/餐边柜
室内也大量运用了木饰面、弧形等豪宅元素，让整体空间氛围更加突出；
阳台顶面预留电动晾衣架的接电，做成隐藏式的晾衣架，美观又具实用性...........
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
样板间正在变得千篇一律，
但城市的故事不该如此。
庆幸的是，
总有人拒绝复制粘贴。
他们不为概念所惑，
只为城市发声。
在那些真正读懂了
城市热忱与特性的空间里，
“家”，被重新定义了。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
阳台增加隐藏式电动晾衣架，兼具美感与实用性
目之所及，能看得见的角落，全部武装到位！可以想像，业主入住的舒适度非其他项目可比！这绝对是目前上海中环沿线、约700万级的产品力之王！
当板块的价值红利全面释放，其能量必将最先汇聚于最核心的资产。与上海市宝山兰生学校比邻而居的中环铂樾，正是这样一个汇聚所有利好的“价值焦点”。它并非被动等待辐射，而是以自身顶配的素质，主动承接并放大每一份利好。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
文教极·一梯队文教在侧，书香生活：项目北向即上海市宝山兰生学校（规划中）。这将“塔尖教育资源”从遥远的选项，变为触手可及的日常。家长得以从漫长的通勤焦虑中解放，将宝贵的时间转化为亲子的陪伴与共同成长。这不仅是地理的亲近，更是对家庭核心关切最深刻的回应。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
生态极·毗邻中央公园：项目直线距离约500米，即是约300亩的南大中央公园（预计2025年底竣工）。这绝非简单的“临近公园”，而是真正生活在公园的呼吸里。推窗见绿，出门入园，这种被自然沉浸包裹的奢侈体验，在上海都市核心区堪称绝版。
繁华极·15号线轨交轻松出行：距15号线南大路站约300米，举步即达。畅享南大路与丰翔路双TOD规划（其中27万方万象汇已动工），从日常消费到高端体验，皆在瞬息之间。轨道交通与顶级商业的“乘数效应”，让都市效率与生活品质同步抵达。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
产品极·珍藏中建好房子：在如此珍贵的土地上，中环铂樾以超越期待的产品力，匹配这片土地的未来。
全能户型：建面约110-139㎡全能户型，采用“大面宽、短进深、大横厅”设计，四开间朝南，实现空间感与采光度的双重奢侈。
精装体系：搭载方太集成烹饪中心与净洗中心、华为智能家居体系、大金空调地暖两联供系统，以及杜拉维特、汉斯格雅等国际一线品牌卫浴，细节之处尽显高定豪宅的考量。
低密社区：规划为4栋14-17层低密小高层，社区更纯粹，人均享有更多景观与公共资源。精装入户大堂、多功能架空层泛会所，共同营造出尊崇、温情且充满交互感的归家体验。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
争藏极·抢藏好房最后机遇：纵观上海中环，一个同时坐拥顶尖学府、地铁上盖、公园环绕、并配有国际一线精装体系的低密社区，其稀缺性不言而喻。随着上海市宝山兰生学校签约这一“王炸级”利好正式落地，中环铂樾的价值内涵已完成终极进化。这不仅是资产的增值，更是为家庭未来购买了一份无可替代的“成长保险”。文教升级的资源加持已然就位，如此全能的好房子，错过一期，恐难再逢。当前，正是洞察先机的价值投资者与追求终极改善的家庭，争藏这份中环稀缺资产的最后黄金窗口。全民聚焦，抢藏正当时。
上海市宝山兰生学校的落定，是一次清晰的价值信号。它意味着，中环铂樾的资产属性，已从“品质居所”升维为汇聚天时地利的“书香+产业的双资产”。在这里，事业的进取、生活的便利、自然的滋养与下一代的锦绣前程，得以和谐统一。
当下，南大智慧城正以肉眼可见的速度兑现蓝图，而中环铂樾好房最后争藏，正是洞察未来的智慧之选。这不仅是置业，更是在上海中环价值全面重塑的前夜，一次对家庭未来生活的精准锚定。文教红利已至，最后争藏窗口正在关闭。中环铂樾，恭迎珍藏。
✅中环铂樾售楼处电话：400-8558-224✅︎✅︎✅
✅中环铂樾营销中心热线4008558224（官方预约看房热线）
中环铂樾售楼处电话：400-8558-224【售楼中心热线】中环铂樾营销中心热线4008558224中环铂樾售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打中环铂樾售楼处电话400-855-8224
Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。
声明：本文由入驻焦点开放平台的作者撰写，除焦点官方账号外，观点仅代表作者本人，不代表焦点立场。
