保利虹桥和颂 (售楼处电话) 官方 - 保利虹桥和颂销售中心 - 环境 - 户型 - 价格 - 地址 - 楼盘详情 - 配套 - 电话 - 交房时间 - 配套 - 售楼处电话

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎

✅✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

当2025年上海楼市进入年终冲刺阶段，大虹桥有一个名字始终占据着刚需与改善客群的关注焦点——保利虹桥和颂・西岸

项目四批次房源正在火热销售中！

推出最后一批房源，主力建面约91-134㎡3-4房，均价38289元/㎡，主力总价300-500万级，错过不再！

不夸张地说，闻讯而来的购房者已经挤满了保利虹桥和颂·西岸的示范区！

这样冠绝整个上海楼市的热度，并非偶然！

作为保利深耕大虹桥的巅峰之作，项目不仅以四批次收官加推为年度画上圆满句号，更凭借蝉联9-11月300-500万级全市三冠王（面积、套数、金额）的硬核成绩，再度印证了其300万级年度红盘的市场地位，爆款基因自始至终！

面对这样神级销售战绩，可能有朋友会问：

为什么TA能在市场整体趋于理性的的大环境下逆袭，成为全上海300-500万级购房者的首选？

原因很简单：保利虹桥和颂·西岸在产品、社区、周边配套、板块能级上，全面碾压了当前上海同总价段的所有新盘，是毋庸置疑的超规格王者！

我们分别来看：

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

1、超规格占位：真地铁+产业枢纽，3站虹桥5站华为

约300万级，买到的不仅是串联三大顶级产业区的真地铁房，更是大虹桥科创生态的关键一环，这不再是买房，而是买入城市未来的“原始股”

2、超规格产品力：央企豪宅基因下沉，产品力无可挑剔

作为打造过5000万级豪宅保利世博天悦的豪宅专家，保利将TOP级营造经验下沉到300万级市场，从社区规划到建筑细节，带来超规格的标杆品质

3、超规格社区：双会所配置，豪宅感拉满

作为板块内首座配置会所的新盘，保利在这里实现上海千万级产品才有的下沉式庭院配置，让更多年轻人也能享受到豪宅级社区体验；多功能的架空层泛会所，足不出栋的立体生活体验，就在眼前！

4、超规格户型设计：千万豪宅配置下放，碾压同级

全类一梯一户+无连廊+多阳台设计+双270度环幕全景舱，这些配置原本只在千万级豪宅中出现，如今300万起即可全部拥有

5、超规格优教：名校加持+全龄教育

上海师范大学附属青浦重固实验学校（九年一贯制）、上师大附属青浦重固幼儿园已落地项目周边，未来有2所幼儿园、1所初中教育用地及多块教育科研用地（规划），未来将形成从幼儿园到初中的全龄优质教育

6、超规格性价比：区域价值爆发前夕的置业机遇

项目东面2站之隔的前湾、徐泾，房价已达700-1000万级，即便下游的青浦新城，房价也处于450-800万级

而保利虹桥和颂·西岸，3房起步仅300万级，改善4房500万级，性价比、安全垫、升值空间拉满！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

一句话总结：

预算300-500万的朋友，保利虹桥和颂·西岸正以“超规格王者”之姿，实现你的“升舱”梦！

直线示范区线（在建）重固路站约600米

保利虹桥和颂·西岸

四批次正在火热销售中

主力产品为建面约91-134㎡3-4房

最后房源，错过再无！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

300万级居住标杆

全方位碾压同总价新房

在上海300-500万级置业赛道，“取舍”似乎是刚需客群的常态：

要么妥协通勤距离，要么降低居住品质

但保利虹桥和颂・西岸却以降维打击的产品力，打破了这一魔咒，让300-500万级预算享受千万级豪宅体验成为现实，这样的置业机遇，整个上海可能只此一个！

项目从户型设计的人性化革新，到社区配置的豪宅化会所，再到独树一帜的大城势能和生活配套，每一处细节都在重构300-500万级产品的价值基准

户型：全生命周期适配，刚需、改善不二之选！

·媲美市区千万豪宅的全系类一梯一户

在保利虹桥和颂·西岸，每户拥全明带飘窗的电梯厅，纯两梯两户的配置，不仅提升归家仪式感，还可以打造双玄关

保利虹桥和颂·西岸130㎡展示样板房实景图

正如示范区一位准业主所言：“这个电梯厅救了我家玄关！滑雪板和露营装备终于有地儿放了，不用再堆在客厅里占地方”

更难得的是，在交付标准中，黑白拼花地面与深古铜色电梯门、入户门相映成趣，这样海派美学的典范设计，媲美市区千万级豪宅体验！

·市面首个300-500万级全系双阳台

项目采用南向双阳台布局，相较一南一北设计，舒适度提升更大，让南卧也拥有趋近主卧的开阔尺度

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

91户型样板间GIF，以实际交付为准

·全系270°转角飘窗：解锁超级景观视角

建面约91m²户型北卧配备270°飘窗，建面约102、130m²户型更做到南北双270°飘窗

不仅大幅增加使用面积，更将窗外园林景、河景、公园绿意最大化纳入室内

下面，我们分户型来看：

·建面约91㎡3/2/2，小户型也有大格局

市场上90㎡面积段3房多为1卫配置，而保利虹桥和颂·西岸以双卫设计补齐功能性短板，满足三代同堂或朋友来访的需求

同时无连廊+飞机户型的建筑设计，即便中间套也能拥有出色通透性；双阳台贯通后可形成约6.4米面宽，小户型也能拥有开阔的空间感

·建面约102㎡3/2/2，景观与实用兼顾

飞机户型南北通透；餐厅位置比常规户型更阔绰，可容纳6人桌，小家庭聚餐其乐融融

三开间朝南布局搭配双阳台，让南次卧拥有不输主卧的尺度感

依托双270°飘窗设计，尤其6幢西边套，北可直面社区中心景观，南面无遮挡，推窗即见四季园林

值得一提的是，该户型双卫均带飘窗，有效提升了空间实得率；

·建面约130㎡4/2/2，越级尺度碾压同级

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

这个户型的设计堪称 “空间魔术”，处处藏着对生活的洞察：

采光飘窗玄关：入户配置采光飘窗，打破传统玄关阴暗局促的通病，自然光入户，让归家第一视角明亮开阔，提升入户体验的同时，也增加了玄关的实用采光面

超尺方正餐厅：通过优化过道设计，释放更多餐厅面积，保利实现同面积段少见的宽敞用餐空间，利用率远超常规户型

环形高效动线：以 “岛台+长桌” 为中心，打造环形动线，厨房到餐厅递菜转身即达，餐厅到客厅无需绕行，大幅减少日常活动的折返路径，提升居家生活的便捷度

LDK一体化互动空间：厨房、餐厅、客厅连通设计，空间无隔断，朋友聚会时，烹饪、调酒、闲谈可同时进行；日常居家，家长在厨房忙碌也能随时照看客厅玩耍的孩子，实现家人间的高效互动，让空间更具生活温度

样板间GIF，以实际交付为准

灵动 X 空间志趣角：交付为四开间朝南格局，预留独立X空间，可按需改造成儿童游乐区、画室、工作室或化妆间，在不改动主体格局的前提下，贴合不同家庭的个性化居住需求

打通扩容超大社交空间：将X空间打通后，可形成约6.5米大横厅，再串联餐厅与双阳台，打造一体化超大社交空间，尺度媲美更160+m²户型

小胖君多次到访项目，与很多准业主有过交流，几乎所有人都被样板间中呈现出的产品力所折服，甚至很多人现场开始畅想未来生活！

如此高度认可的背后，是保利虹桥和颂·西岸在产品力上对于同总价段新房的断层领先！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅ ✅保利

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

千万级豪宅会所，构建全龄高定生活

要知道，下沉式高定空间开挖成本颇高，通常只有千万级以上豪宅才会着力打造，而保利发展不惜投入为业主带来超配体验

不仅塑造出立体丰富的生活场景，更透着满满格调，内部配备健身区、瑜伽室、球馆、私宴厅、电竞房等功能空间

保利虹桥和颂·西岸健身房&瑜伽室实景图

保利虹桥和颂·西岸私宴厅实景图

保利虹桥和颂·西岸篮球馆实景图

保利虹桥和颂·西岸电竞房实景图

同时，架空层设计强化了社交属性，邻里间可在此闲谈小聚、分享趣事，孩子们能一起玩耍嬉戏，社区氛围更加融洽温暖

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

保利虹桥和颂·西岸棋牌室实景图

保利虹桥和颂·西岸女王茶室实景图

保利虹桥和颂·西岸架空层实景图

这样的双会所豪华配置，放眼整个上海300-500万总价段新房，你几乎找不到第二个！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

大城势能下的人居天花板

从2023年首拿地到2025年四批次收官，保利在重固的3年布局，以长期主义践行造城思维！

保利的每一代产品除了击中市场痛点，引领区域居住潮流外

这也是保利虹桥和颂·西岸与市面上常规300-500万级新盘最大的区别！

保利以造城者姿态深度参与区域共建：

·一期打造500㎡商业街区激活板块烟火气；

保利虹桥和颂示范区实景图

·西岸项目代建12000㎡滨水公园，成为区域公共生活场域；

这座公园不只是社区的配套，更是重要的公共生活空间：火山蹦床、滨水跑道、篮球公园、网球聚场等场景散落其间，双水系穿流而过，业主出门步行即达，轻松融入自然

以项目为圆心，2公里内更串联起河泾公园、文心公园、青浦首个体育公园及重固农民公园，宜居生态近在眼前！

项目效果图，仅供参考，以实际交付为准

·自带2000㎡邻里商街，能满足日常柴米油盐需求，更是与19万方商办集群联动提升区域商业能级

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

虹桥前湾印象城MEGA（即将开业）、开市客、蟠龙天地、奥特莱斯等商业集群也触手可及

不用在市区堵车奔波，2-3站路就能逛遍网红商圈、采购进口好物、打卡特色餐厅

既有公园群的绿意环绕，又有商业圈的便利加持，这种“小而美”是最动人

这种建好房子更造好生活的理念，让保利从开发者转变为建设者，推动重固升级为全维配套生活主场，区域未来天花板不可限量！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

重固的“价值跃迁”

从虹桥宜居到科创新高地

保利虹桥和颂・西岸“三冠王”的销售神话，本质是板块价值与产品力的双重胜利！

随着大虹桥扩容、产业集聚、交通升级，重固一举跃升为大虹桥科创生态关键一环

战略能级全面跃升，融入大虹桥核心圈

项目最引人注目的莫过于区域价值的突破性成长！

《虹桥国际中央商务区及周边地区专项规划》草案公示，大虹桥扩容，重固被划入大虹桥范围，能级迎来大升级，重固这片土地的成长性可期！

回想10年前，唐镇因纳入大张江实现从普通区域到科创配套高地的跃升，而如今重固正沿着相似路径前行

随着被划入大虹桥，重固不再是孤立于核心区域之外的存在，而是真正融入到大虹桥发展中，其定位也从居住板块跃升为大虹桥发展辐射带上的重要成员，获得战略级资源倾斜，这一定位的质变成为撬动区域发展的关键支点

在此基础上，重固明确虹桥无界百创城定位，与虹桥的总部经济、会展经济形成互补，英达仕、普元电力等知名企业加速进驻

同时，战略级资源倾斜推动示范区线加速建设，2站前湾、3站虹桥商务区、7站张江的交通优势，强化了与核心区域的联动，提升了人才居住承接能力

企业集聚催生大量人才需求，而交通的便利让重固得以承接虹桥外溢的科创人才，自身产业也吸引着人才涌入

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

人才的集聚又推动区域配套在居住、消费、服务等方面不断升级，进而显著提升区域综合竞争力

这使得更多优质企业选择落地扎根，再次催生人才需求，形成持续的正向循环

在这一循环的推动下，重固将逐步成为大虹桥科创生态的关键一环，实现人才认可度与区域价值的双重跃升

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

交通与配套升级，未来价值拉满

成长性不止区域地位升级，还在于示范区线（在建）的赋能

地位升级+轨交加持，让重固成为全市300-500万级板块中，少有的能在短期内看到显著成长的区域

· 示范区线（在建）大大拉近了到市中心、大虹桥核心的距离

保利虹桥和颂·西岸直线距离示范区线重固路站（在建）约600米，是300万+总价少有的地铁房！

2站前湾、3站虹桥商务区、5站华为，并能在虹桥火车站换乘2号线直达市中心

示范区列车最高运行时速160公里，可达普通地铁2倍，未来通勤市中心和大虹桥极为便捷

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）重固路站效果图

· 示范区线（在建）能级非常高，预计2027年底试运营

一方面示范区线连接江浙，总投资900多亿，政府投入巨大；

另一方面，示范区线串联长三角一体化和大虹桥两大国家级战略；同时又紧密华为、前湾总部办公、虹桥商务区三大顶流产业，含金量之高可见一斑

从更广阔的视角来看，借助示范区线，项目的通勤版图甚至延伸到了徐汇、张江等区域，进一步扩大了生活与工作的辐射范围

由此可见，示范区线沿线连接着华为、前湾、大虹桥、临空、中山公园、市中心、张江、华泾等一众超强产业区

保利虹桥和颂·西岸凭借地铁房的优势及价格红利，必将成为这些产业区人才置业的热门之选！

· 轨交的价值还体现在对商办的成功激活上

交通通达性是吸引白领前来工作的关键，示范区线（在建）的加持，让项目所在的重固路站（在建）规划的约19万方商办资源势能得以充分释放，发展前景向好

再叠加保利三子及其他商品房的建设，重固的品质界面正加速成型；

教育方面，上海师范大学签署深化合作办学协议，着力打造“全域教育现代化重固先行实验镇”，为区域教育资源注入强劲动力；

商业烟火气与河道的绿意相互交织，让这里的生活氛围愈发浓厚

如此一来，一个集科创、居住于一体的大城风貌日益清晰，一座科创宜居大城正在冉冉升起

在300-500万的价格区间里，很难再找到这样品质出众的地方了！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

区域价格爆发前夕

最后的置业红利窗口期

在重固区域能级不断提升、发展前景愈发明朗的背景下，其房价却展现出极高的友好度和性价比，宛如一支潜力巨大的 “原始股”

从周边区域房价来看，东面2站之隔的前湾，房价已达700-1000万级；徐泾650-1000万级，赵巷550-800万级，即便下游的青浦新城，房价也处于450-800万级

而保利虹桥和颂·西岸，3房起步仅300万级，改善4房500万级，与周边区域相比，无疑处于价格洼地！

若以市中心为圆心，重固与赵巷、洞泾处于同一半径范围内，但后者房价已达5-5.6万/㎡，而重固仅3字头

未来随着示范区线通车、产业成熟、配套完善，重固新房门槛将稳步抬升，此时入手无疑是抢占区域发展红利“原始股”的最后机遇！

✅保利虹桥和颂・西岸售楼处电话：400-8558-224✅︎✅︎✅

✅保利虹桥和颂・西岸营销中心热线4008558224（官方预约看房热线）

保利虹桥和颂・西岸售楼处电话：400-8558-224【售楼中心热线】保利虹桥和颂・西岸营销中心热线4008558224保利虹桥和颂・西岸售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打保利虹桥和颂・西岸售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。