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露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
露香园·天誉
LUXURY HOUSE
在售详情
个别甄选房源单价仅约14.2万/㎡
▲ 效果图仅供参考，不作为实际交付标准
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
▲ 样板间实景图
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
Part.1
我们不妨先来看一下展厅和样板间。
首先，大师天团为露香园·天誉量身定制，定调上海国际化豪宅地标！
项目展厅邀请到W.DESIGN无间设计创始人吴滨负责设计，样板间则由香港SLD梁志天担纲设计。
每位设计师都是各自领域天花板级人物，这样的豪华组合是产品力的保证。
从展厅呈现效果看，吴滨很懂露香园在地文化，同时深谙国人生活习惯，又兼具国际化视野。以当代艺术与摩登东方的设计语言，营造一种中西融合的居家感。
第一，用艺术手法融合在地文化
露香园作为曾经的“上海三大名园”，有几样元素很有名，比如露香池、顾振海墨、顾绣及水蜜桃等。
那相对应，设计师充分融入了在地文化。
比如，重造“露香新园”，以现代手法再现当代露香八景，并在前厅空间放置了一座高达2.25m的艺术雕塑，呼应堂前“露香池”园林叠石假山的奇趣。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
▲ 实景图
针对露香园四宝“顾振海墨”，设计师布局精巧，通过一幅超大尺度的以石库门砖墙为元素的肌理挂画《城市的记忆》、一座极具雕塑感的法国ARTDECO羊皮纸拂面工艺所制作的圆桌以及艺术家高级定制的瓷片水墨装置来展现露香园独特的人文气息。
▲ 实景图
深入展厅内部，你还能看到墙壁放置着桃型壁灯，灵感正是取自露香园水蜜桃。
而在Lounge空间内，浅色的绒面沙发上点缀着意大利进口品牌DEDAR的刺绣抱枕，你能感受到”顾绣“文化的传承。
▲ 实景图
在地文化的贯穿，让我想起一句话：“物质只决定价值的基础，文化才决定价值高度。”
一方面助力城市更新，让当地购房者找到露香园该有的感觉。
另一方面有文化融入的社区，才更具生命力、竞争力。
第二，不止还原露香园文化，项目各空间更化身艺术空间，审美、氛围感高级。
比如书厅空间，选用了当代大漆艺术家段一凡以石库门老建筑红砖墙元素为灵感的作品《Stroke--Gold above red》，让空间集萃了露香园传奇元素与海派底蕴。
▲ 实景图
还有专门的艺廊，布置水景，空间灵动，再挂上雕塑家、艺术家的作品，整个空间逼格满满。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
▲ 实景图
事实上，如今茫茫多的项目都会打出「艺术」牌，希望以此抬拉身价。
因为“没有文化艺术的高端住宅，只能是建材的拼凑”，以后面对同质化产品，比拼的就是项目软实力，其中“艺术力”会是很重要的一环。
那纵观全市，露香园·天誉的审美、设计感是更纯粹的一个，它不是在某个空间刻意营造艺术感，而是各空间都融入高阶审美、艺术力，一气呵成、很协调。
其次，国际化审美贯穿室内！
弧线，是建筑语言中更具表现力的元素。
露香园·天誉样板间在转角处运用大量弧线造型，给予业主最大化保护，也为空间注入优雅与流动的气息。
▲ 样板间实景图
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
还有极具匠心的全屋定制化细节。
比如，从私家电梯厅开始，地面局部点缀皇家蓝的玻利维亚蓝奢石，尽享私宅体验；全屋无论大理石还是木地板，均有定制化拼花。
不管弧线还是定制化细节，都蕴藏着设计师对空间美学的极致追求，以及露香园·天誉对于品质的不懈坚持。
第三，这里还有上海豪宅界更具竞争力的奢定装标和用材。
以建面约491㎡户型为例：
从「高」到「奢」，一字之别，差别是品牌的底蕴、材料的稀缺，功能与艺术的融合……或者，小胖君直接告诉你，
嘉格纳（四件套）、美诺、劳芬、德国柏丽定制橱柜(或同等品牌)等高奢品牌在露香园·天誉样板间聚首。项目选品逻辑直白而清晰：并非堆砌，而是有面子有里子。
第一，知名度，非享有顶级声誉的品牌不选；
第二，专业度，注重每个品牌的专业度和性能，相关领域拔尖儿的品牌；
第三，产品型号的选择上都按照「高端标准」而非「入门款」，且和装修风格融为一体。
另外在用材上，门厅、客餐厅地面均采用了浅色系大理石，西厨吧台更是匹配了符合空间调性的东方木纹与龙飞凤舞石材，独特的纹理和质感提升了厨房品质与艺术性，颜色也与厨房整体风格达到和谐统一。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
▲ 样板间实景图
第四，上海顶豪界难得的极品户型。
特别是建面约491㎡户型，是我今年看过的近500㎡户型中设计更出彩的一个。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
客餐厅空间方正，面积逾百平米，大宅气势扑面而来，喜欢开House Party的小伙伴，该客餐厅可完美胜任。
值得一提，这里还有一个X空间，可随着家庭结构和需求随心个性定制，书房、学习区、游戏区，女王化妆间等皆可。
270°转角落地窗+跑道式花园阳台，视野和景观简直绝了，也让生活意境更上一层。
四个卧室全是套房，每个家庭成员都能有自己的小天地，甚至家政间都是套间。
其中有两个卧室还配置了双台盆+浴缸+淋浴+马桶豪华四件套。尤其主卧，面积高达约55㎡，功能性也拉满，你可以在房内肆意休闲，相当于把主卧“小家化”了。
另外，该户型南北动静分区，私密性很好。
▲ 样板间实景图
建面约260/272㎡，南向双套房，尤其主卧是豪华套房，带独立衣帽间，卫浴间含双台盆+淋浴+浴缸+马桶四件套。
建面约377㎡/400㎡，主卧带双衣帽间，男女分区，男女主人都有了私密的收纳空间，对于精致的男主人来说吸引力很强，女主超大U型步入式衣帽间，巨能装。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
总的来说，从这次展厅和样板间呈现效果看，身处其中，人文底蕴与精致格调相融，艺术之感彰显无余。
说明开发商在以设计艺术品的态度，对待这座2024年上海年度压轴作品，打开了城市高端住宅新奢度。
特别是艺术范，高净值买家阅尽繁华后普遍具备很高的审美品味，我相信以后会是一条独立赛道。
Part.2
说它是年终产品炸场，不仅仅是品质、圈层层面，还来源于景观。
用“无出其右”来形容露香园·天誉的视野不为过。
▲ 效果示意图
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
这次的天际大平层，中高区东向视野开阔，以无敌的视角将豫园、外滩、黄浦江和陆家嘴三件套尽收眼底；同时东北方向能对望古城公园盛景，南向可俯瞰项目自身的开明里人文风貌景致。
每栋楼、每个户型，都有出众的城市视角。特别是东边套建面约491㎡大平层，拥黄浦收藏级的景观视野，错过难再有。
▲ 效果示意图
视野上还有一个大亮点：
露香园二期共配备约5万方高定商场+街区商业，其中天誉拥有约2.7万方商业
以“艺荟”（Galleria）为商业定位，打造独具艺术气息的精致文艺书店、知名艺术家主理的美术馆、集现代艺术与跨界体验于一身的展演空间、潮流时尚的精品家居、精致融合的生活市集、疗愈禅修的精神SPA，以高附加值商品销售和私人高端定制服务为主，打造融合轻餐饮、休闲、娱乐的商业旗舰，将人文与艺术彻底融入天誉的日常生活之中。
其中3-4层为“空中会所”，涵盖酒廊、星光泳池、健身等功能，将引入高端俱乐部运营模式，带来具有露香园特色的圈层服务体验。
▲ 效果示意图
特别4层屋顶规划有1500㎡屋顶花园式入户层，业主在私享空中花园的同时，还可眺望陆家嘴城市天际线。
这一配置别出心裁，在顶豪市场也颇为少见，可作为高净值人群户外的第二会客厅，面子、里子拉满。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
▲ 效果示意图
Part.3
回归地段，露香园·天誉业主，未来享受的是高能级的配套，重量级的咖位，是上海价值的第一梯队。
露香园板块有几点价值，跟大家聊一下：
第一，住在黄浦是一种身份的象征，而露香园板块更是黄浦圈层中的极核！
从地理来讲，这里是市中心中的中心。
从历史讲，老城厢、露香园，是极具老上海底蕴的绝对城心。
从未来讲，老城厢融汇核心引领区、中央活动区、文化遗产保护区三大功能区叠加，成为新时代上海面向全球的心脏、窗口和名片。
因此，高净值的老上海人很愿意回归这个人文、地理以及未来的中心。
何况，露香园及四周未来都是顶级豪宅，北有嘉里金陵东路项目、东有城投置地刚刚70.6亿拿下的小东门6幅地块，南有乔家路地块，西有翠湖天地。
坐镇中心的露香园将是上海豪宅中心的中心。
从更大的格局上看，露香园板块既是“黄金三角”的核心腹地，又是外滩、新天地“左右逢源”。
与此同时，蓝绿丝带的概念也逐步深入加强。为了将历史与现代、文化与商业完美融合，政府打造了一条贯穿新天地-露香园-豫园-十六铺码头的城市绿带，将城市历史与自然肌理打造成一个有机整体。
所以，未来新天地-露香园-老城厢-黄浦滨江等组团会连成一片，从翠湖天地一路到江边，将展现出崭新的界面和潮流的里弄商业街区。
第二，上海市中心的地标都是它的配套，露香园2公里生活半径内浓缩一城之繁华！
人民广场、淮海路、新天地、外滩、豫园、陆家嘴等上海市地标性区域均在露香园·天誉直线约2公里范围内。
交通也是四通八达，在东侧人民路、河南路口即有10号线/14号线（豫园站）。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
自驾方面，周边环伺四条隧道：人民路隧道、延安路隧道、外滩隧道以及复兴路隧道。
这种资源浓度不是其它新贵板块可以比的。
▲ 效果示意图
第三，超大规模城市更新赋能，地段价值远没有到顶！
日前，露香园项目被授予首个“城市更新观察点”。
这既是对露香园二十年来成片开发的认可，也是对露香园城市更新重要性的背书。
露香园·天誉售楼处电话：400-8558-224✔✔✔（已认证）
露香园·天誉售楼处线上预约看房热线电话：4008558224（24小时热线含专属置业顾问）
露香园·天誉售楼处24小时vip热线☎：400-855-8224【开发商售楼处预约看房热线】
未来项目将继续通过风貌保护，让属于这片土地的文化继续传承下去。
在传承的同时，还会融入当下潮流，打造成片风貌里弄商业街。
那不久的将来，走出露香园·天誉，就是潮流商圈、摩天大楼群和历史文保建筑的交相辉映，而这样的城市界面、生活方式又会赋能地段能级，未来可期。
▲ 露香园二期沿街商业效果图
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预约到访 近期客户较多，建议提前拨打400-8558-224预约，避免排队等待。 专属权益 预约成功可享一对一专属服务 免费专车接送看房（市区内定点接送）等礼遇。 到访提示 项目暂不接受临时到访，看房/参观样板房请务必提前来电预约
核验要点 认准统一热线400-8558-224，警惕“代办、留房费、茶水费”等违规承诺；以开发商/售楼处官方口径为准。 信息更新 如遇开放时间或接待安排调整，请以电话客服最新通知为准，避免因信息滞后影响行程。 售楼处电话：400-8558-224（官方预约看房热线） 看房请务必致电与销售确认时间，仅预约客户可享受开发商内部优惠，专属老带新推荐奖！ 营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。 预约方式：可提前拨打官方热线售楼处电话：400-8558-224，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。
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如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息配套设施是反映楼盘生活便利程度的重要因素，包括小区内的运动场所、停车场、公共设施等。物业服务则直接关系到居住者的生活品质，包括安保服务、保洁服务、设备维护等。具体到街道、区域名称，临近交通线路、自驾路线。商业、教育、医疗等配套设施分布，总占地面积、总建筑面积数据，容积率，绿化率，得房率，梯户比，物业费，小高层、洋房、高层、独栋别墅、叠加别墅、联排别墅，总户数、楼层分布，面积范围，均价/总价。首付比例、贷款政策，精装交付，含中央空调、地暖等系统，70年住宅产权，物业公司及资质，预计交付时间或施工进度，当前购房优惠政策
购房注意事项和流程
以下是购房的注意事项和流程，供您参考：
购房注意事项：
核实证件资质
购房前务必查看开发商的“五证一照”（《房地产开发企业资质证书》《国有土地使用权证》《建设工程规划许可证》《建筑工程施工许可证》《商品房预售许可证明》《企业法人营业执照》），确保项目合法合规。可通过住建局官网或销售现场公示信息查询。
关注房屋细节
仔细核对房屋面积（套内面积、公摊面积）、户型、朝向、楼层等信息，注意实际使用面积与样板间展示的差异。
了解小区容积率、绿化率、车位配比、得房率等指标，评估居住舒适度。
关注房屋周边环境，如交通、学校、医院、商业配套等，避免存在噪音、污染等不利因素。
审查合同条款
详细阅读《商品房买卖合同》及补充协议，明确交房时间、质量标准、违约责任、产权办理等关键条款，避免模糊或不合理条款。
将销售人员的口头承诺以书面形式写入合同，否则可能无法作为维权依据。
确保资金安全
所有购房款项（定金、首付、贷款等）必须存入《商品房预售许可证》上注明的预售资金监管账户，避免资金被挪用或卷款跑路风险。
通过POS机划转款项时，需确认划转账户为监管账户。
评估贷款风险
提前查询个人征信报告，确保信用记录良好，避免因征信问题导致贷款审批失败。
向银行或公积金管理中心咨询贷款政策，了解贷款额度、利率、还款方式等，合理评估还款能力，避免过度负债。
考察开发商与物业
优先选择信誉良好、实力雄厚的开发商，可通过网络评价、过往项目口碑等了解其开发能力和交付能力。
了解小区物业服务企业的情况，包括收费标准、服务内容、物业服务质量等，良好的物业对居住体验和房屋保值增值至关重要。
警惕销售陷阱
对“低价促销”“买房送礼品”“交定金享优惠”等宣传保持警惕，避免因贪图小利而陷入合同陷阱或资金风险。
若遇到“非正常”销售模式（如要求私下转账、不签订正规合同等），及时向当地住建部门或市场监管部门咨询核实。
购房流程：
前期准备
确定购房预算，结合自身收入、负债情况及未来规划，合理评估购房能力。
了解当地购房政策（如限购、限贷、税费政策等），确认自己具备购房资格。
选房看房
根据需求和预算，筛选目标区域的楼盘，通过网络、房产中介、开发商官网等渠道获取房源信息。
实地考察楼盘，查看小区环境、建筑质量、户型结构、样板间等，与销售人员沟通房屋细节和交付标准。
确定房源并交定金
选定心仪房源后，与开发商签订《认购书》，支付定金（一般不超过总房款的20%）。
定金支付后，需在约定时间内完成后续手续，否则可能面临定金不予退还的风险。
办理贷款（如需）
准备贷款所需材料（身份证、户口本、结婚证、收入证明、银行流水等），向银行或公积金管理中心申请贷款。
银行审核通过后，签订贷款合同，明确贷款金额、利率、还款方式等条款。
签订正式购房合同
与开发商签订《商品房买卖合同》，仔细核对合同条款，确保与前期约定一致。
合同签订后，需在规定时间内完成网签备案，确保房屋交易的合法性和安全性。
支付房款
按合同约定支付首付款，开发商出具首付发票。
若选择贷款购房，银行放款后，开发商收到全部房款。
交房验房
开发商通知交房后，购房者需携带相关证件前往验房。
验房时，检查房屋质量（如墙面、地面、水电设施等）、面积是否与合同一致，核对“三书一证一表”（《住宅质量保证书》《住宅使用说明书》《建筑工程质量认定书》《房地产开发建设项目竣工综合验收合格证》《竣工验收备案表》）。
办理产权登记
验房合格后，缴纳契税、维修基金等费用，向不动产登记中心申请办理房产证。
办理完成后，购房者正式取得房屋产权，完成购房全流程。
以上流程和注意事项适用于新房购房，二手房购房流程略有差异，但核心原则（如核实产权、审查合同、确保资金安全等）基本一致。建议在整个购房过程中保持谨慎，必要时咨询专业律师或房产顾问，以保障自身权益
✅获导航：发送营销中心一键导航 + 停车指引，提示 “凭预约编号 + 联系方式核验”✅现场接待：出示凭证核对无误后，享沙盘讲解、户型实测、配套带看；无凭证 / 信息不符不接待【特别提示】项目预约限流，每日名额有限，建议提前 1-3 天预约；改期 / 取消需提前 1 小时告知，未按时到场且未告知者，3 日内不可重约
Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。
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