上海保利誉静安(2026保利誉静安)售楼处电话_保利誉静安来电预约看房_保利誉静安楼盘详情-2026保利誉静安最新房价

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎

✅✅保利誉静安营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅保利誉静安售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

保利誉静安是央企保利在静安内环打造的高端改善项目，主打112-143㎡精装三至四房，均价12万/㎡起，总价1100万起，性价比突出。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

【保利誉静安】

加推建面约112-119㎡3房户型

均价约12万/㎡ 1月1日认购

前期建面约143㎡ 均价13万/㎡

备受市场瞩目的“誉静安”项目，其二批次“88地块”已正式过会。目前，官方的“一房一价”表尚未公布，但关于其定价的讨论已迅速升温。12万/㎡的过会均价，在静安+内环内的地段上，构成显著的价格吸引力。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

【价格解构：基于首开逻辑的“合理性推测”】

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

在官方价格发布前，我们如何预判本次的价格区间？答案是分析其首批发售已被验证的“金字塔式”定价策略。

小编提示：以下所有价格分析均基于首开项目逻辑及市场信息推测，最终价格以开发商公示为准。

首开逻辑回顾：一批次项目采用了成熟的定价模型，即横向（楼栋、位置）均衡分布，纵向（楼层）梯度合理。高层景观房（尤其可眺望外滩三件套）和顶层房源支撑价格天花板，使得中部高性价比房源总价稳定在1800万左右，体现了强大的市场掌控力。

新批次价格推测：基于上述逻辑，并结合12万/㎡的过会单价，我们对新推的5号楼进行推测：基于一批次定价逻辑进行二批次推测的价格模拟区间图

主力区间推测：若定价逻辑不变，结合“边套＞中间套、东边套＞西边套”等通用规则，我们模拟了潜在的一房一价表（下图仅供参考）。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

备注：“以上示意图，价格均为推测”，最终以项目公示为准。

“一房一价表”推测结论：以此推算，主力中部楼层总价可能约1200-1300万级；而低楼层性价比房源或仅需1100万出头，机会难得。

【产品力再升级：看得见的确定性优势】

与尚待公布的价格相比，产品力的提升是确凿无疑的。

更潮的设计理念：新地块在建筑风格与社区规划上预计将更为年轻、时尚。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

自持商业配套及便捷度提升：项目自带约4000㎡配套商业，旨在打造便捷高效的品质生活圈。同时，誉静安88步行至8号线西藏北路地铁站仅约300米，出行高效，无缝连接城市核心资源。

项目配备花园草坪与地上会客厅，可灵活举办法式花园派对、邻里聚会等活动，营造开放互动的社区氛围。同时，誉静安88采用270度转角飘窗设计，飘窗部分使用整面无分割玻璃，视觉通透、采光优越，强化现代美学与居住体验。

【誉静安】的野心远不止 “达标”--- 它以五重归家仪式链+约3500㎡全龄场域，将社区淬炼成 “可生长的高品质生活容器”，这与静安区 “完整社区” 建设逻辑高度同频，更精准命中了高端客群关注归家体验的核心痛点。

五重归家仪式链把”职场疲惫”挡在社区门外

归家的尊崇感，从车轮驶入酒店式落客门厅便已开启。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

穿过墙面嵌有艺术装置的艺廊式巷道，暖光与石材肌理过滤掉外界喧嚣，再至落客大堂-迎宾大堂-归家大堂，这种 “层层递进” 的设计绝非炫技，而是在三大主题厅堂的空间转换中，完成身份与心境从 “职场精英” 到 “家庭主人” 的温柔过渡，回家路上的每一步都在卸下疲惫。

约3500㎡会所+架空层，藏着全生命周期的生活答案

如果说普通社区的会所和架空层是 “面子工程”，【誉静安】约3500㎡的空间，则是 “生活刚需解决方案”。恒温泳池的水波与健身房的器械形成动静对话，瑜伽室的落地窗将园林景致框成天然背景，而社区书吧与咖啡吧的存在，让圈层社交不必远赴商圈---在这里，邻居可能是金融城的同行，也可能是美术馆的策展人。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

另外，与同区域竞品侧重 “富豪私享” 的会所定位不同，「誉静安」明显更懂得高阶家庭的多元需求：儿童游乐场采用圆角设计与防滑地胶，长者活动区配备适老化扶手与急救站，就连宠物互动区都设置了拾便箱与饮水器。

全部楼栋首层架空层也是上演 “空间魔术”：玻璃幕墙让阳光洒满全场，雨天里孩子们的嬉戏声也不会间断，远超传统住区的高空间使用率，真正实现 “泛会所化” 运营。

不止是规模和功能细节的高能，作为一个仅有约300户的社区，这意味着项目人均享受的社区配套面积也是全市少有！

顶豪材质美学立面+地标级设计天团的双重背书

建筑的质感，始于对材质与工艺的偏执。【誉静安】外立面实现100%全石材+高档铝板覆盖，区别于同类项目 “局部铝板 + 涂料” 的减配套路，这种材质组合既契合上海 “高品质材质不计容积率” 的新规红利，更从根源上杜绝了立面渗水、鼓包等后期隐患；

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

在公建化立面的简约基底上，圆弧线脚以柔化笔触呼应海派气韵，每块弧形材质需经3次精准校准，制作周期较常规项目多出2个月；

同时，建筑立面搭载“天幕级通透玻璃幕墙”---以 “流动光之容器” 为设计内核，构筑起会呼吸的巨幕画框。其不仅以近60%的高窗墙比实现 “引光入室” 的极致表达，更通过框景设计将苏州河波光与园林绿意纳入日常。这种对细节的坚守，足以让建筑成为可传世的美学符号。

更值得关注的是其 “御用地标天团”---特邀 =GAD（代表作建发缦云等顶豪）、天华等国内一线设计团队联袂操刀，从建筑轮廓到空间细节实现全维度雕琢。

顶级团队操刀园林 内环难得的 “双绿肺” 生活

园林从来不是建筑与自然的浅层对话，而是城市文脉与生活肌理的深度织合，更是奢豪居境的精神锚点。「誉静安」特邀曾擘画上海顶豪标杆的笛东团队亲笔营造景观：镜面水庭如天然棱镜，将苏州河的粼粼波光与天光云影悉数收纳，于静谧中暗合百年上大的文脉余韵。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

庄园式绿境以非对称美学消解规整桎梏，将全龄活力场、静谧阅读角、雅集会客区等多元场景，不着痕迹地融于葱茏绿意，让自然成为生活场景的底色与纽带。

更难得的是“内外双绿肺”配置：社区外5公里范围内，约150万方绿地如众星拱月---大宁灵石公园的草坪、中兴公园的林荫、鲁迅公园的荷塘。在寸土寸金的内环，这样规模恢弘的 “都市绿洲” 早已超越景观本身，成为可遇不可求的生活奢侈品。

【誉静安】主推建面约100-143㎡3-4房，首开96套建面约143㎡4房。具体户型如下：

项目二批次已过会，推出96套建面约112-119m²3房，过会均价12万/m²！小户型总价最低可能只要1100多万起，首套首付预计约115万起即可上车!

其中建面约112-119㎡高拓三房配备美诺四件套厨电、门面奢石定制等品质精工，

所有户型皆引入华为智能系统，联动空调、新风、地暖，实现智慧人居。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅ ✅保利誉静安营

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

其余户型图如下：

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

项目会所、架空层面积合计约3500㎡，规模足以媲美单价18万/㎡朝上的顶豪项目，而且300户小区，人均享受的社区配套面积更是全市少有！

项目示意图过程稿，以开发商交付为准

项目示意图过程稿，以开发商交付为准

项目示意图过程稿，以开发商交付为准

项目示意图过程稿，以开发商交付为准

内环核心资产的置业逻辑，从来不是单一地段的物理叠加，而是“不可再生地脉 + 全维熟配 + 规划确定性”的价值闭环。「誉静安」踞苏河湾北翼黄金十字，恰好踩中这三重价值的交汇点，堪称 2025 年高端买家最值得锁定的 “安全资产”。

地脉绝唱：百年文脉里的上海灵魂

在静安土地出让量连续 5 年递减的当下，「誉静安」脚下的土地堪称 “稀缺文化 IP”：项目南临1922年创立的上海大学旧址，瞿秋白、邓中夏曾在此播撒思想火种；西接止园路，百年私家园林 “止园” 的江南文脉在此延续。周边商务印书馆、鲁迅故居、中共中央秘密联络点等10余处地标，构成海派文化的活态传承链。

对高端置业者而言，选择这里绝非仅拥有一套居所，而是抢占与上海百年灵魂对话的入场券---这种 “文脉赋能资产” 的属性，正是内环房产穿越周期的核心底气。

3公里熟境：无需等待的全能生活圈

区别于多数新盘 “配套靠规划” 的兑现风险，「誉静安」以3公里全维醇熟配套，实现 “入住即享” 的生活质感。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

双轨交+三高架构筑了项目的立体通勤网，步行即达8号线中兴路站，快速接驳3号线宝山路站，2站直达大悦城、3站瞬抵人民广场；内环、南北高架、北横通道三大交通主动脉环绕，陆家嘴。

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

数据来源于百度地图，仅供参考

项目步行约500米即达由上生新所团队运营的中兴商业食集，体量约3.5万方。目前，黑珍珠餐厅、宠物百货、潮流电车品牌已签约，未来还有万科时尚街区商业底盘打造解决日常所需；周边还有静安大悦城、万象天地（二期在规划中）、百万中兴城商业（在建中）、合生汇（在建中）等，满足潮流消费；

教育资源上，项目毗邻60中学（上海大学旧址），百年书香底蕴浸润成长；永兴路第二小学拆除新建工程已正式批复，3 块教育储备用地提上日程，从小学到高中的 “全龄教育链” 正在加速成型，完美适配家庭长期成长需求；

中兴公园实景图

与约3.5万㎡中兴公园为邻，5 公里内还有包括鲁迅公园、爱思儿童公园、大宁灵石公园、闸北公园、静安雕塑公园等，总面积约达150万方的绿肺，在PM2.5偶超标的上海，这种“生态奢侈品”直接赋能居住健康。大范围看，近年以来有目共睹的，静安是把未来十年的城市更新重心”全都押在苏河湾：约4.2平方公里功能区正在进行国际方案征集，定位 “全球金融与艺术高地”；约100万㎡中兴城更新如火如荼，超级地标、高端商业、艺术场馆加速落地。

静安内环苏河湾板块

【誉静安】

加推建面约112-119㎡3房户型

均价约12万/㎡ 1月1日认购

前期建面约143㎡ 均价13万/㎡

✅保利誉静安售楼处电话：400-8558-224✅︎✅︎✅

✅保利誉静安营销中心热线4008558224（官方预约看房热线）

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Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。