保利外滩曜-售楼处官网-2026保利外滩曜售楼处电话-开盘时间-保利外滩曜房价-户型-楼盘详情-周边环境-户型-价格-地址-楼盘详情-售楼处电话-交房时间

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎

✅✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

独家剧透

内环内、双轨交地铁盘

保利外滩曜

今日开启认购

建面约115㎡3房

总价约1470-1620万

单价约12.6-14万/㎡

建面约130㎡4房

总价约1730-1870万

单价约13.2-14.4万/㎡

示范区&样板间已开放

最新样板间看房视频独家发布！

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

最新示范区效果图如下：

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

与衡复风貌区的顶级资产一样，保利·外滩曜立于同样珍贵的土地基因之上：内环、CAZ中央活动区、百年文脉、亿级风貌区....

但在当下的资产配置逻辑中，单一长板已不足以构成坚实的价值基座。

真正的核心资产，必须在土地、产品、圈层、审美、生长性与确定性六大维度上，构建起彼此支撑、无可撼动的稳定体系。

保利·外滩曜的答案正在于此——它并非某个单点的炫技，而是完成了从稀缺基因到生活体验、从当下价值到未来潜力的全维度闭环：

而这一体系最锋利的落点与直观的体现，正是其碾压级的户型优势

它可被凝练为四大核心竞争力：其核心竞争力可浓缩为四点：满分空间利用率、一梯一户的纯粹私密、高度自由化的飞机户型、超越期待的精装质感，值得期待！

先简单概括下：

1、超高赠送，实得率碾压传统豪宅！

项目全系户型标配“全屋飘窗（全赠送）+双阳台（半赠送）+独立电梯厅”。

经专业测算，首开的两种户型：

建面约115㎡3房，实得率约93%！常规的同面积产品，也不过约80%上下。

建面约130㎡4房，实得率也95%！常规的同面积产品，也不过约85%上下。

这10%左右的实得率差距，可就是约13-15㎡的面积！

换句话说，相比同面积段的产品，保利·外滩曜直接就是多了一个卧室的尺度感！

如果换算成价格的话，这个多出来的面积，省下了上百万的真金白银！

2、一梯一户、尊享独立电梯厅！

除了套内的赠送面积外，项目打破了“一梯一户是150㎡以上大户型专属”的行业惯例，所有户型标配这一优势，业主拥有平权的入户仪式感。

另一方面，电梯厅还做到三面全明，要知道即便是黄浦顶豪项目，也未必能实现每个户型都拥有全明入户空间，保利发展的这份用心可见一斑。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

值得注意，这个梯厅面积有约6-7.5㎡，可塑性很强。

既可当“外玄关”，用来收纳鞋类、行李箱等日常用品或不常用物件，拓展室内储物空间；也能摆放绿植、装饰画等，打造专属入户景观；细节上还预留“一支烟”的位置，让入户空间兼具实用与温度。

关键，这个空间就是“多享”面积，按同板块的价格来算，相当于赚了约97万！

3、全系标配飞机户型设计，0过道浪费的神户型！

首先，传统户型中约8-15%的走廊面积被彻底释放，并入客厅、餐厅或房间，加上了大量的附赠空间，整个户型实现近乎100%的面积有效利用。

其次，在“飞机户型”带来的无过道优势中，一个最直观的体现便是“宽绰餐厅”的实现：它不仅容纳常规长桌，更能轻松置入一张小圆桌

这样的设计，让餐厅因此从一个单纯的“吃饭区域”，升级为家庭的核心社交厅——早餐、茶歇、手工、陪伴孩子作业，多种生活场景在此自然发生。

4、超越期待的精装质感！

关于精装，目前还没有太多的信息公示，但小胖君可以跟大家剧透几点，真的很惊喜：

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

品牌盛宴

在保利·外滩曜，精装绝非品牌的简单陈列，而是一套「三大国际体系」深度融合的居住解决方案，由五大全球品牌组成的高定矩阵全程保驾护航，旨在兑现风貌区内三种高阶生活场景的无缝融合。

1. 烹饪艺术体系：厨房以嘉格纳专业三件套为核心，搭配博洛尼整体橱柜的收纳美学与铂浪高花岗岩水槽的耐用质感，共同构建出一个高效、悦目且充满仪式感的料理舞台。

2. 健康人居体系：从怡口前置过滤到末端直饮的全程净水守护，到博世冰箱对食材新鲜的精准管控，再到大金空调地暖一体机带来的四季如春体感，形成一套覆盖呼吸、饮水与温度的隐形健康屏障。

3. 全屋系统化集成：所有设备并非孤立存在，而是在设计之初就纳入整体考量，确保视觉风格的统一与使用场景的静音化，让科技服务于人居，而非干扰生活。

这不仅是精装，更是一套集成化、可感知、懂生活的高定系统。它意味着，从入住的第一天起，您即可沉浸于一种无需二次投入、细节经得起推敲的完整生活状态之中。

昂贵石材运用！

约2㎡玄关拼花采用胜利拱券 ×全水刀工艺！超高压切割让石材切口平整无崩边，结构更稳定，搭配天然石材的高硬度属性，长久使用依旧光洁如新，省去后期维护烦恼。

黄金贝壳的石材、风声水起曲线金属+背景墙岩板+金属墙布、主卧标配约4.2米超大面宽定制皮革背景墙...

细节控狂喜，居家格调瞬间拉满。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

大量的收纳设计！

比顶级精装品牌更稀缺的，是对居住者日常生活的深刻洞察。

保利·外滩曜真正践行了“拎包入住”的顶配内涵：

小户型的全屋收纳总量高达约16.23m³，约405个20寸行李箱。

从入户的鞋帽收纳，到厨房的餐厨用具、餐厅的杯盏酒具，再到卫生间的洗漱护肤用品，每一个物品都已规划好其专属位置。

这一点，在整个上海豪宅圈，都很难见到。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

内环内、双轨交地铁盘

保利·外滩曜

首创“四大产品主义”体系

新奢配、新人本、新定制、新她享

从建筑美学、全龄社交、个性定制、女性关怀

四个维度重塑豪宅标准

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

双阳台、可改造的飘窗

超高实得率的约115-130㎡小高层即将入市

保利·外滩曜的户型附赠空间，其价值远不止于一个“大”字，更在于“大空间”所能承载的强大可塑性

项目的户型实现了从增加面积到赋能生活的本质跨越。

简而言之，这不仅是空间的慷慨馈赠，更是赋予您自由定义的改造特权

双阳台：一个可被纳入室内的“弹性空间”。

南向双阳台的设计，远不止于增加面积。

它更是一个预设的改造接口

可并入次卧：轻松改造为阳光书房、儿童游戏区或茶室，实质性地扩大房间面积与功能。

可融入客厅：打通后，形成更开阔的客厅格局，让景观、采光与家庭活动空间成倍放大。

其价值在于，它能直接为您搭建出一个储物间或一整面墙的收纳系统。

这很实际：

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

当别人家为杂物堆积而烦恼时，您已为未来十年的收藏、衣物和记忆预留好了位置。这不是附赠面积，是附赠了一种从容不迫的生活秩序

全飘窗：非承重墙体带来的“改造特权”

项目的飘窗均是非承重结构，意味着它不是固定的摆设，而是可被优化的资源

可拆除拓展：移除后，直接增加室内实际使用面积，让家具摆放和空间规划获得更多自由。

可改造为功能体：依据需求，可定制为书桌、沙发座或储物柜，实现零浪费的空间融合。

这对比那些为追求“赠送率”而设、无法撼动的承重飘窗，是一种从设计理念上对真实生活需求的精准回应。

总结而言，保利·外滩曜的附赠空间逻辑是：赋予空间生长的可能，让每一寸面积都能精准匹配业主未来生活的变化。

其次，我们再来看一下项目首开的两个户型：

于亿级风貌区

珍藏一席极具成长性的理想居所

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

首先，保利·外滩曜所在的中央风貌区，是一个由主力半亿起的顶级所组成的亿级风貌区。

就比如：保利·外滩曜一街之隔，就是主力约3000万起的桐安里。

保利·外滩曜是整个片区目前唯一的小高层&洋房社区。

换句话说，项目建面约115㎡的房源，是整个亿级风貌社区内，最有诚意的上车之选。

而以这个超低的总价，能享受的价值是什么样的？

最有溢价率、抗风险价值的地段。

因为这里的地段与资产，接受了最苛刻、最精明的资本检验。这种共识将形成强大的价值引力，牢牢锁住资产下限，并持续推高上限，实现最坚固的资产护航

亿级的居住圈层。

这个区域将聚集至少2500+亿级/半亿级家庭，形成一个全新的、纯粹的顶级圈层。

这意味着：

您的邻居很有可能是未来的商业伙伴、智囊、投资人与传承同行者；

您的孩子们的玩伴家庭，其能量与视野将构成下一代起跑线本身；

这里没有无关的窥探与纷杂的流动，物业管理标准将被推至极致，这里拥有极致的安全与隐私

...✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

传承百年的历史文脉。

当上海众多滨江板块竞相展示其现代化的天际线时，中央风貌区选择了一条更为独特且不可复制的路径：它不拆除历史，而是让百年工业文明与当代科创活力在此共生，为圈层人士营造了一个充满故事与张力的生活场。

这里，收藏着上海最硬核、最浪漫的城市记忆。

这并非博物馆中冰冷的展陈，而是融入日常的、可触摸的鲜活历史：

在亚明灯泡厂诞生的中国第一束灯光下，如今点亮的是滨江会客厅的艺术氛围与家庭的温馨。

从上海钢琴厂传出的第一个音符，到今天已演变为环绕在音乐厅、艺术空间乃至家庭客厅中的优美乐章。

曾伴随周总理见证历史的上海牌手表，其精工细作的基因，已内化为这片土地对品质、工艺与经得起时间考验的价值的极致追求。

住在这里的人们笃信：清晨在树影下慢跑，午后在街角咖啡馆阅读，傍晚漫步于低调时髦的买手店，周末探访名人故居的历史印记...

这才是上海独有的、不可复制的优雅生活和核心价值所在。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

约2000万级

收藏建面约130㎡四房

在虹口、杨浦四房普遍站上2800万级的当下，保利·外滩曜建面约130㎡改善4房，堪称“用温和总价实现一步到位” 的稀缺之选。

周边区域改善4房门槛早已高企：

虹口华润和金茂新项目，单价预计15.5-17 万/㎡，四房起步165平，总价奔3000万级；杨浦内环中信泰富项目，四房面积或180平起步，总价预计近2800万；静安苏河湾的地块，未来四房总价妥妥3000万以上。

相比之下，保利·外滩曜的130㎡4房不仅面积段更贴合家庭实际需求，总价更是友好太多。

在保证改善品质的同时，让更多家庭能以轻松姿态实现“一步到位”的居住梦想，这份稀缺性，在当下市场中绝对是“且买且珍惜”的优选。

其次，在建面约130㎡以上这一档，说实话每个项目的户型都不差，在这个维度上做突破真的是极难的。

但保利·外滩曜的建面约130㎡的各维度表现，都是碾压级的：

保利·外滩曜建面约130㎡的实际使用率做到了约94%，双阳台+双约270°视野+一梯一户独立电梯厅+多飘窗。

这个户型的尺度感、实得率、视野、采光等维度，远远超越以往的同面积新房，甚至可以对标建面约160㎡左右的大平层！

总结一下：

保利·外滩曜是在用高层与洋房的价格，为您的家庭认购一份不可再生的风貌区土地，并在此之上，让您为这片土地支付的每一分钱，都百分百地转化为您可支配、可生长、可传承的生活空间。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

世界豪宅血统

新古典主义美学与华尔道夫式社交仪式

最后，项目的核心价值不仅在于稀贵的地段，更在于其难以复制的物理属性和产品定位，这构成了其作为“地王”的底层逻辑。

第一，稀缺指标：近年内环容积率较低的住宅用地之一。

上海市中心新房容积率普遍在3.0以上，大多排布超高层或接近百米的高层，居住密度高、视野易受遮挡。

但项目约2.5的容积率，在近年出让的内环宅地中已逼近下限。

这一硬性指标直接转化为实打实的居住价值：更低的建筑密度、更宽的楼间距、更优的日照和更大的景观视野。

更何况，这还是一个由小高层、洋房、风貌别墅组成的社区。

它代表的是一种在内环近乎绝版的低密生活权

第二，纯粹圈层：杨浦内环115㎡起步纯粹社区。

整个杨浦滨江，其实从大开发到现在，除了半亿级的风貌别墅外，其他基本都是百平米3房起的产品构成。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

从价值的角度来看，一个纯粹约115㎡+的高端社区意味着：

社区圈层纯粹：全改善业主，圈层纯粹，多为高知高收入群体；

居住环境出众：邻居家庭背景相似，孩子或家长都比较容易找到价值观相近的稳定玩伴，社区氛围有助于形成良好的集体行为规范；

人均公共资源占有率高：住户少，资源人均占有高电梯、车库、花园、会所使用从容，无需争抢；

资产价值：高门槛形成价值共识稀缺品质支撑其市场定价权,资产更坚挺。

换句话说，保利·外滩曜是所有目前杨浦滨江社区中，圈层最统一、居住环境最舒适、资产价值更笃定的选择。

第三，美学定调：以思九生洋行笔法，重塑海派新古典主义

保利·外滩曜的建筑设计，是对土地文脉的深度解码与精准回应。

项目以地块内英商电车修理工场为起点，溯源其设计者——思九生洋行在外滩的经典作品，提炼出两大核心设计法则，实现真正的血脉传承。

形制溯源：承袭外滩经典三段式构图

项目继承怡和洋行大楼与上海邮政总局经典的“横纵三段式”结构。

建筑立面通过明确的基座、主体与檐部层次，再现了经典新古典主义的庄重比例。

细部转译：从历史纹饰到当代语汇

设计从思九生作品的装饰细节中汲取灵感，将历史上的茛苕叶纹、齿状线脚及拱券形态等元素，进行简化与提炼，转化为符合现代审美与工艺的精致细节。

项目以思九生洋行的设计法则为蓝本，通过形制、细部与空间的三重演绎，让百年外滩的风华，在保利·外滩曜获得当代的共鸣与回响。

第四，时钟会所：引入华尔道夫式的圈层场。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

项目的会所，绝非设施的简单集合。

保利·外滩曜以百年华尔道夫“Meet you at the clock”的仪式为蓝本，将“时钟”从具象物升华为社区的精神图腾，构建一个围绕时间秩序运转的“时空社交枢纽”

这里规划的不是功能房间，而是三种被精密设计的圈层生活场景。

健身中心与律动泳池，是精英阶层保持高效与活力的日常刚需。

这里远非简单的健身房。当您的邻居在固定时间出现，并保持高度的自律，这本身就是一道高效的“人群筛选器”

疗愈氧舱与冥想空间，构成了“精神修复舱”

一个能在高强度工作后快速恢复精力、厘清思路的专属环境。

亲子空间与儿童活动区，是确保圈层纯粹性与生命力的战略设计。

这是整个社区最具战略价值的 “代际社交场”。

您的孩子在此结识的发小，其家庭背景与您的阶层高度同质。这不仅是孩子的玩伴，更是为他们未来构筑的 第一层优质人脉网络。

这不仅服务于生活，更是为科创精英与高知阶层提供一个稳定、优雅的交流平台，让圈层在共同的生活节奏中自然凝聚。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

左手北外滩，右手杨浦滨江，对望陆家嘴！

杨浦滨江双轨交烫金C位！

关于保利·外滩曜的地段价值，有一个非常清晰的价值链条：

从约1.8%的内环领土终章，到约1.18%的财富核心CAZ，到“黄金矩阵”的时代风口，再到“北核引擎”的增值潜力，最后是杨浦滨江文明底蕴与科创未来完美融合。

这五重价值已足够。

但除此之外，保利·外滩曜还是整个杨浦滨江内环的核心C位。

1.双轨交汇，定义杨浦滨江「真地铁C位」

首先，项目是12号线/18号线的真地铁盘，是整个杨浦滨江距离地铁站最新的新房之一。

2站，直抵北外滩核心：从江浦公园站出发，瞬间即可融入北外滩的世界会客厅与顶级商圈，将宏大的规划利好转化为日常的通勤便利。

6站，对话陆家嘴金融心跳：通过高效换乘，6站直通陆家嘴。这意味着，对于金融精英而言，工作在浦东、生活在风貌区，不再是需要权衡的难题，而是可以兼得的日常。

无缝链接全城顶流：向西，7-8站即可轻松触及南京西路、衡复风貌区、徐汇滨江等核心板块，让全上海的顶尖商业、文化与艺术资源，皆成为您生活的延伸。

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

2. 路网纵横，坐实「自驾枢纽C位」

对于高端圈层，自驾的从容与效率同样至关重要。

通过大连路隧道等，项目与陆家嘴金融城形成了紧密连接，使其成为金融人士置业的不二之选。

北邻北横通道，作为上海东西向的交通大动脉，北横通道让您得以快速摆脱区域通勤的桎梏，高效链接中心城区各核心节点。

3. 产业环伺，奠定「价值引力C位」

如此顶级的交通效率，为保利·外滩曜带来了左右北外滩、右手杨浦滨江、对望陆家嘴的超级格局。

北外滩：全球资本与航运巨头汇聚，催生大量顶尖金融、法律与管理人才。

杨浦滨江：字节、美团、B站等科创总部林立，孕育着新一代的企业家与科技新贵。

陆家嘴：中国金融心脏的精英，始终在寻找一处理想的栖居之所。

而保利·外滩曜所处的中央风貌区，正以其独一无二的低密人文环境、极其便捷的开头，成为三大世界级产业板块高端居住需求的 “核心承接地”。

让项目成为吸附这三股高净值人群的价值引力中心。

他们在此汇聚，不仅构成了坚实的资产支撑，更形成了一个充满活力与资源的未来圈层共同体。

内环内、双轨交地铁盘

保利·外滩曜

今日开启认购

✅保利外滩曜售楼处电话：400-8558-224✅︎✅︎✅

✅保利外滩曜营销中心热线4008558224（官方预约看房热线）

保利外滩曜售楼处电话：400-8558-224【售楼中心热线】保利外滩曜营销中心热线4008558224保利外滩曜售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打保利外滩曜售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。