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金隅公园东序售楼处电话:400-8558-224✅︎✅︎✅ ✅金隅公园东序营销中心热线4008558224(官方预约看房热线)金隅公园东序售楼处提供预约看房服务,强调产品力与品质,位于桃浦板块,精装标准高,竞争激烈。

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如有问题欢迎来电咨询,预约来电尊享购房优惠,可预约案场内部销售人员,专业一对一热情服务,让您用专业眼光去买房。

营业时间:日常营业时间为9:30-18:30,便于您提前规划到访行程,避免空跑。

预约方式:可提前拨打官方热线✅金隅公园东序售楼处电话:400-8558-224✅︎✅︎,预约好专属销售及具体到访时间;预约时可同步告知意向户型、置业需求,我们将提前做好服务准备,减少您的等待。

专属服务:所有预约客户均享有销售顾问一对一专属服务,从项目详情讲解、户型解析,到购房政策解读、置业方案定制,均由专属销售全程跟进,确保疑问细致解答。

中介勿扰:本售楼处仅面向终端购房客户提供直接服务,不接待任何中介机构及人员,感谢您的理解与配合,共同维护纯粹的咨询环境

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存量房时代,对于开发商和业主而言,【产品力】决定了唯一的生存权力。

只有真正具备高品质、高性价比和差异化特色的产品才能在激烈竞争中脱颖而出。而这,也被称为“卷王”。

在上海的众多板块中,桃浦绝对是产品力较卷的板块。

效果图 仅供参考

早在2022年,桃浦智创城出让首幅地块时,TA就开创性的成为上海首个明确要求“高品质住宅建设”的板块,“被要求”精装标准不低于4000元/㎡!

要知道在同年大热的徐泾、前滩板块新房,装修标准还停留在约2000-2500元/㎡。

过去几年,宝华、金茂、中环等品质开发商在区域内展开了一场精品力作的激烈角逐,各显神通只为争夺"最佳产品"桂冠。

如今,上海“卷王”板块的产品力巅峰之争已有定论——【金隅公园东序】成为无可争议的王炸!

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这座直面百万方公园绿地的世界名宅,由国企巨匠匠心打造,不仅传承纽约中央公园新古典建筑风格,更以超高人均会所面积、媲美宝格丽酒店的精装配置、区域内最高装修标准(不低于5000元/平)树立了行业新高度。

在最好的位置,配最好的作品。【金隅公园东序】首开热度爆棚!靠着“三大热销基因”成为卷王板块里的新晋爆款。

据最新消息,项目二批次即将加推!对于总预算约800万级起的购房者而言,这是为数不多能一步到位实现真正改善的历史机遇!不容错过!

二批次最新户型图抢先看:

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样板间正在变得千篇一律,

但城市的故事不该如此。

庆幸的是,

总有人拒绝复制粘贴。

他们不为概念所惑,

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里,

“家”,被重新定义了。

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✅金隅公园东序售楼处电话:400-8558-224✅︎✅︎✅

✅金隅公园东序营销中心热线4008558224(官方预约看房热线)

✅金隅公园东序售楼处电话:400-8558-224✅︎✅︎✅

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中央公园旁的单盘主义作品

放眼整个上海,【金隅公园东序】不存在竞品。

因为TA是上海核心中央公园旁鲜有的单盘主义作品。

首先聊聊中央公园。

无数的文章都提到、研究或者借鉴过曼哈顿中央公园,其周边围成一圈的住宅区是世界上房价最贵的区域之一。

除了土地稀缺性所带来的“寸土寸金”、圈层和购买力的效应以外,其实很少人提到:中央公园所带来的宜居性,也是其能够支撑房价的重要原因之一。

纽约中央公园实景图

首先,大型绿地能够显著改善周边居民的身体健康。

其次,大型绿地为城市居民提供了宝贵的"城市绿肺"功能。

而项目直面的桃浦中央绿地,规模达到了约237亩,是陆家嘴中央绿地的10倍,中山公园的5倍,长风公园的3倍!并且实现了70%的树木覆盖率,这背后所能带来的宜居和环境价值不言而喻!

桃浦中央绿地实景图

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第三,大型绿地提供了难得的城市休闲空间,纽约中央公园从最初的"观赏风景"逐步转变为"多元娱乐"的功能定位。

而桃浦中央绿地同样如此!这里将成为上海中心城区内继世纪公园、大宁国际后的下一个国际住区!

比如已建成的占地面积2.7万余平方米的国金体育中心,拥有中心城区第一块标准冰场。高配游泳馆和篮球馆为两翼,更有滑板、冲浪、棋类、击剑等潮流运动空间,体育爱好者的乐享乌托邦。(信息来源:桃浦智创城微信公众号)

国金体育中心实景

对于【金隅公园东序】未来的业主而言,在黄金中环,能直面如此大面积城市绿地,享受四季轮回和稀缺的城市休闲空间,这是花多少钱也买不来的!

而我们也惊喜的发现,【金隅公园东序】是桃浦所有项目中,稀缺的正门正对中央公园的!更加”私享”市区罕见绿地资源!

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开窗见绿,推“门”即绿,在上海是无价的!在未来是充满价值想象空间的!

效果图 仅供参考

其次再聊聊单盘主义作品。

即开发商集中优质资源、精力和创意于单一项目的开发理念和实践,以打造其代表性的“艺术”作品。

和板块内的其他几个偏向于“批量复制”的项目不同,【金隅公园东序】是“东序”作品落地全国的第二个项目,倾全集团之力所打造出来的项目,产品力当然不同!

“东序”在全国的首个作品【北京隅·东序】,被称为行业中的翘楚!以产品改造城市界面的典范!朝阳区三冠王的现象级红盘!

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【北京隅·东序】实景图 仅供参考

而金隅地产的兑现力也让人十分安心!例如大名鼎鼎的【金隅·外滩东岸】,交付不到1年,已成为“新房扎堆供应”杨浦滨江的改善标杆!

【金隅·外滩东岸】实景图 仅供参考

在“交付即维权”的今天,去年交付时业主对于实景呈现的产品力和兑现力发出了真心的赞许,很多业主也自发的在各大社交媒体晒图转发,项目极少见的做到了“零差评”!

图片来自网络,仅供参考

这背后体现出的是金隅地产,这一行业内的清流,能够坚持产品主义精神,愿意花更多时间打磨产品。

如今,这座在上海“中央公园”旁打造的单盘主义作品,将成为2025年上海下半年最受关注和期待红盘之一!

实拍图 仅供参考实拍图 仅供参考

上海卷王板块的产品力巅峰之作

毫不夸张的说,【金隅公园东序】在多个层面都实现了跨级别领先!

01. 首先是户型,项目推出楼栋均拥有类一梯一户的尊贵入户体验!

产品之一是建面约102平3房,3.5开间朝南,同面积段产品中罕见!拥有约5米面宽的LDKB超大横厅!奢阔尺度远超同级别产品!

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户型示意图 仅供参考

全卧瞰景飘窗设计+“独立”电梯厅,实用面积非常高!

样板间实拍图 仅供参考

值得一提的是,就在前几天,上海的中小套型户型规则已经取消,未来百平3房的供应收紧趋势只会越加明显!

而位处于高端改善居住板块桃浦的百平3房,更是能用“卖一套少一套”来形容!

对于总价预算800万级的购房者来说,这可能是最后的上车机会!

产品二则为建面约184平4房户型,拥有直面中央公园的270°转角视野,以及双套房设计!

户型示意图 仅供参考

装窗率非常之高!景观尺度在板块内傲居群雄!稀缺性拉满!改善首选!

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样板间实拍图 仅供参考

同面积段产品中难得的方正户型,无任何面积浪费;双卧室套房兼顾家庭成员和宾客的起居需求!

样板间实拍图 仅供参考

多飘窗设计+“独立”电梯厅,实用面积同样非常高!

02. 其次是装修标准,横向对比来看,【金隅公园东序】是板块内“装修标准”最高的项目,没有之一!装标达到了5000元/平!

而纵向对比呢?

新房扎堆供应的杨浦滨江,均价约11万,平均装修标准仅约4000元/平!

而静安内环的西藏北路板块,均价约12万,平均装修标准约5000元/平!

这意味着指导价仅约8.55万/平的【金隅公园东序】,在装标上≥一众均价10万+的豪宅!

项目臻选全球顶尖家居配置,玄关处土耳其进口奥特曼淡米黄迎宾,延续至室内大面积奥特曼米黄天然石材铺装,精致隐奢。

样板间实拍图 仅供参考

厨房空间荟萃了伦敦海德公园一号标配的嘉格纳油烟机与燃气灶,搭配迪拜帆船酒店同款博世BOSCH冰箱,辅以全球奢品级厨房品牌骊住LIXIL水槽。

样板间实拍图 仅供参考

卫浴系统甄选伦敦宝格丽酒店同款汉斯格雅五金,配备全球五星级酒店及总统府标配的杜拉维特卫浴套装与恩仕AXENT智能马桶。

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样板间实拍图 仅供参考

这里提一个细节,洗手间的水龙头嘴可以调节出水方向,以向上出水,方便家中女主人洗头/漱口等日常需求,这种非抽拉式改变出水方向的水龙头设计,在上海无论多少总价的项目中,我是头一次见!

这种超配逻辑下全方位的奢华品质体验,在内环内的顶豪项目中都不多见!

03. 以及公区的打造,项目匠心打造全域石材精工空间,远超同级产品配置标准。其中有2点让我印象深刻:

其一,项目外立面以新古典建筑风格为魂,甄选巴西进口白世贸石材,并且干挂到顶!

效果图 仅供参考

要知道,绝大多数外立面采用石材的项目,都仅局限于1-3层外部空间(路面行人可视范围的表面功夫)使用进口石材,像【金隅公园东序】这样进口石材干挂到顶的(从1楼到顶楼),在上海极为少见!

其次,作为现如今房子的“颜面”外立面,我认为存在着一定意义上的鄙视链:

石材>铝板>陶板>玻璃幕墙>涂料

例如前不久被推上热搜的上海顶豪代表【汤臣一品】,就因外立面采用的铝板(容易老化显老),英雄迟暮!

实拍图 来源于网络 仅供参考

相对而言,同集团下更早年代的【汤臣怡园】,24年过去了,阳光下的外墙依然如玉一般。

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实拍图 来源于网络 仅供参考

而【金隅公园东序】采用的巴西进口白世贸石材则颜值更高!更加历久弥新!

这不光大大提升了“颜值价值”和“实用价值”,更保障了未来的“交易价值”!

效果图 仅供参考

其二,【金隅公园东序】对于奢石的使用可谓是“武装到了牙齿”!无论是公区还是户型内部全然已成为了一座“奢石博物馆”!

从意大利爱马仕灰到普拉达绿,项目内部以尊贵石材勾勒出了景观轮廓。

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效果实拍图 仅供参考

大堂地面也采用金世纪水刀拼花工艺与香格里拉黑大理石,辅以莫奈花园奢石背景墙,营造了非凡的气度。

效果图 仅供参考

电梯厅融合梵高印象岩板与超白洞石大面积的铺装,彰显出了细腻雅致!

效果图 仅供参考

以及会所空间甄选的泫雅棕与威尼斯棕大理石,呈现出了自然韵律的高级美态。

效果图 仅供参考

地下车库、地下入户大堂同样非常重工!星空吊顶入口,车行道和立柱全是石材!精装标准的吊顶+入户大堂!尊贵感、仪式感及颜值都拉满!

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效果图 仅供参考

可以预见,金隅地产对于石材的极致追求与重金投入,将成就【金隅公园东序】这一传世建筑臻品!

04. 最后是会所的打造,项目在北区块设置了约1500平的下沉式会所,是板块当前最大的私属会所空间,对标星级酒店,包含了恒温泳池、潮流健身瑜伽房/童玩空间/健身房/棋牌室等多元活动空间。

效果图 仅供参考

当下会所虽已成为新房"标配",但市场上绝大多数项目会所面积有限、人均空间不足,交付后人流如"下饺子"般拥挤,完全丧失了会所应有的尊崇体验与高端价值。

而【金隅公园东序】约1500㎡会所仅对应411户,户均会所面积达到了约3.65㎡!

户均面积越大,用健身房/游泳池的时候人越少,i人舒适。

✅金隅公园东序售楼处电话:400-8558-224✅︎✅︎✅ ✅金隅公园东

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效果图 仅供参考

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效果图 仅供参考

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✅金隅公园东序营销中心热线4008558224(官方预约看房热线)

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示意图 仅供参考

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✅金隅公园东序营销中心热线4008558224(官方预约看房热线)

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Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示:看房请提前致电预约,以免带来不好的看房体验;

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表!

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则,确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求,我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑:住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购,非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购,还推出 “购房补贴 + 税费优惠”,首次购房者可获房价 5% 的财政补贴(上限 50 万元),增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整:央行将首套房贷利率下限调整为 LPR-30BP,二套房贷利率挂钩 “房价涨幅指数”,若城市房价同比涨幅低于 CPI,二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高,重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化:自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%,评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”,未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策:所有新建商品住宅项目需按 15% 比例配建保障性住房,建成后无偿移交政府,若开发商自主运营,可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时,保障性住房家庭子女入学享受 “与商品房同等学区待遇”,北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位:当前首付比例较低,部分地区低至 15%,贷款利率也在 3% 左右,且 LPR 还有进一步下降空间,购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时,房价经过一段时间调整,处于相对低位,对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖:2024 年四季度以来,房贷、公积金等利好政策密集出台,部分城市楼市成交量有所回升,核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年,在政策持续作用下,房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质:住房需求从 “有没有” 转向 “好不好”,从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如,选择得房率高的户型,目前一些新房通过赠送阳台等方式,得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境:小区生态环境和物业管理水平日益重要,推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列,将光、声、石、林、水五重叠境融入设计,还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力:实力房企更有能力构建和交付与市场需求精准匹配的产品,房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”,且保持 “三道红线” 绿档水平,交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格:央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户,严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者,强制购买 “房贷履约保险”,保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持:住建部联合多部门推出 “二手房置换新房” 全国性行动,换房者可享受契税减免(50%)+ 中介费补贴(2%)。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴,加速存量房流通,有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征,具体可从以下六大方面深入解析:

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低,区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年,临港新片区进一步降至 1 年7,且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛,例如在临港工作的科技人才,原本需缴纳 5 年社保,现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区(如内环内)仍维持严格限购,购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%,二套降至 25%(临港等重点区域 20%)7,叠加 5 年期以上 LPR 下调至 3.5%,上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例,30 年期月供减少约 54 元,总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭,公积金贷款额度最高可上浮 20% 至 192 万元9,显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整,重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体,通过差别税率(如对高档住宅按 1.2% 征税)增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源,例如浦东外高桥等区域二手房挂牌量可能上升,而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时,试点资金用于保障房建设,间接分流租赁需求,缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年,个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例,增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外,“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9,显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如,闵行七宝板块换房者通过出售旧房再购新房,可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行,挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房,且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如,徐汇滨江某项目配建的保障房采用绿色建筑标准,与商品房共享社区配套,这可能分流部分刚需客群,导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时,保障房家庭子女享受同等学区待遇6,可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房,租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如,张江地区租客因保租房供应增加,退租比例上升,倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%,部分投资者转向出售房源,进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入(如嘉定联影医疗、青浦东方生命港)和交通升级(如嘉闵线),逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所,三甲医院建设加速12,吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如,嘉定新城新房均价约 4.5 万元 / 平方米,总价 200 万起,成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块,例如徐汇龙华地块楼板价达 12.6 万元 / 平方米,未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术(如低碳技术平台)和智能化社区管理,提升居住品质,巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力,同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%,涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如,青浦某项目因配置中轴式中央公园和智能安防系统,在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验,如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2,购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户,首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度,尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水,避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅(如绿城潮鸣东方),中部为规划新区(如五大新城),底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求,在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如,首置客群可优先考虑临港、嘉定等新城,而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”,例如采用绿色建筑技术、智能化社区管理,以及提供定制化服务(如张江项目针对互联网从业者的租赁式购房)1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中,房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力(如龙湖连续多年保持 “三道红线” 绿档2)和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论:2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳,重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”,持有成本上升与交易成本下降并存,保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态,结合自身资金状况、区域偏好和长期规划,在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如,非沪籍刚需可抓住临港等新城的政策窗口期,而多套房持有者需警惕房地产税试点对持有成本的影响。

声明:本文由入驻焦点开放平台的作者撰写,除焦点官方账号外,观点仅代表作者本人,不代表焦点立场。