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✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎

✅✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

华润华发·时代之城是华润置地与华发股份在上海嘉定南翔联合打造的高端住宅项目，定位为“南翔核心·全维配套·央企品质改善住区”。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

TOP级别的地段+全能级的产品力

「时代之城」五期

在售中

建面约108-135㎡高层&叠墅

1实景示范区

高品质硬核呈现每一帧都是大片

在上海的购房者，都见识过华润置地震撼的造城手笔。

16年的大城华润·中央公园珠玉在前，称霸南翔品质标杆数十年。凭借着丰富的造成经验，23年与华发集团联合拿下的时代之城地块，旨在打造约30万方墅境国际社区“微缩城市”。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

这15个月里面，呈现的3万方实景示范区，包含了约2000㎡的奢适会所+沿街配套；下沉式庭院与精装大堂；豪宅级的车库设计；社区内的夏荷池与约300米景观带......这座不断兑现的大城，迄今为止俘获了超1600组客户的心！

实景图，仅供参考

实景图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

如今二期的雲墅实景示范区已开放，学长抽空去了一次现场，真切地感受到了它的变化。二期现场的状态可以用三个字概括：太惊艳！

实景图，仅供参考

从漫步式街区、国际建筑、实景园林，到多元架空层、高定精琢空间等，每一帧都是大片。接下来我将按照归家的动线，带大家沉浸式地体验一下——

首先映入眼帘的，是转角的一个步入式的大树会客厅，体现了“共享、打开”的设计理念，非常像安福路的街区，高低错落的韵味。老人可以在树下互相依偎，走走停停，亲密地交流谈话。

实景图，仅供参考

还有一个细节，凳子全部是纯石材，任何时间段温度都很适宜，可以随时就坐，体现出“以人为本”的细节。

接下来是千万级别的酒店式高奢门头打造，二期的门头甄选688块珍贵的白雪公主玉石，恢弘气派，除了门头，立面和中间的景观亭都沿用大量玉石，彼此之间不再具有割裂感，而是融合打通。

门口培育名贵树种——80年的红果冬青，寓意红红火火。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

实景图，仅供参考

继续往里走，映入眼帘的是二期园林景观——绿野仙踪。它拥有5重立体园林、3大组团、7大森境花园，精心规划了盒中谧林、盒中丘谷、盒中花园、盒中森活等四大园林体系，仿佛一个蓝绿臻宝盒。

庭院中遍布着睡莲，从这里往出去像一幅画，高低层次的叠水景观，超大型的原石，还有私密的谈话空间，舒适惬意。

项目的架空层是看下来最让我惊喜的地方，它拥有健身、儿童、欢聚、阅读等7大功能空间，独树一帜——

首先，区别于传统的归家大堂是一扇简单的门，时代之城做了书吧这样摩登先进的设计；其次，它针对不同年龄段的客户做了不同的分类，无论是老年人、儿童，都能够在这里找到生活的乐趣！

通过格子的打造，整个架空层做到“有开有合”。既能够融合自然，与自然进行亲密接触；也能安静下来，品茗一杯咖啡，静心思考。

实景图，仅供参考

约200平左右的归家大堂做了书吧、落客区、咖啡吧，颇有现代摩登风格的感觉。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

开敞式休闲景观区，则以“⽆界⾃然”为线索，临景互动区设置阶梯式观景台，让阳光清风、自然光然，俯拾皆是。

有一个要特别提及的空间，漫咖社，坐在这里，品茗一杯咖啡，看着窗外庭院水景，特别适合打卡拍照，放空冥想，度过悠闲的下午。

实景图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

健身区域，业主在楼下就能满足基础的健身需求.....设施丰富的儿童区，下班之余，可以陪着孩子一起嬉戏游玩，妥妥的“别人家的会所”。

实景图，仅供参考

实景图，仅供参考

此外架空层还有很多细节，比如整体的挑高整整有5.2m，妥妥的豪宅级别配置；地面拼花都是纯手工拼接，摩登现代，打造出移步异景的归家仪式感。在600万级的项目中，真真实实属于超配！

最后讲讲项目的建筑立面，它采用了爱马仕同款博斯普鲁斯绿，这种绿色在中国古文化里面名为黛青色，很好地承接了南翔这个板块的文化底蕴。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

叠墅外立面陶板+石材，高层是同色系仿水磨石铝板，不仅成本比普通铝板高，整个颜色也非常现代摩登，符合年轻人的潮流审美。

实景图，仅供参考

实景图，仅供参考

“眼见为实”的产品呈现方式，背后彰显的是华润置地强大的兑现力。如此之用心，对于之前入住的业主也注入一剂“强心针”，是妥妥的幸福。

292-177㎡全纬度的户型设计

匹配菁英人士的需求

回到产品上，在600-800万级中，各方面都称心如意的产品并不多，「时代之城」是其中最为全面的，产品力非常能打！去年它凭借着遥遥领先的室内收纳设计，引领了一股“卷室内”的潮流。

十一批次一共开放了五个样板间，让我们一一看下：

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

1、92-135㎡高层产品，刚需上车首选！

建面约110㎡的三房两厅两卫，非常适合年轻家庭上车，它的设计风格偏法式，符合年轻人审美。

实景图，仅供参考

南向双阳台，在原先一个阳台的基础上再加一个开敞阳台（仅计算一半阳台面积为建筑面积），实现客厅与次卧联通，不仅让得房率瞬间提升一个level，视野更敞亮！整体格局方正，南北通透，每个卧室大小宽裕，实现小家的超满足获得感！

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

户型图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

收纳作为中小户型的一个痛点，在时代之城得到了完美解决，它几乎把小户型所有的收纳都搬进家里——

厨房超大柜体的收纳空间，包括调味拉篮、岛台双面收纳，将厨房空间直接扩容约80%，贴心的灶前龙头设计，开火时直接上方接水，非常灵活；

玄关S墙设计，同样包含MAX巨量收纳；创新性采用了钢琴键收纳，600万级的刚需项目中能享受大几千万的豪宅配置；

主卫的美妆冰箱、镜柜收纳、常用物品置物台，可以隐藏90%的卫浴物品......

同时，这个户型主力总价600万级起，很适合刚需家庭上车！

建面约120㎡的大三房做了一个u型厨房，餐桌可以容纳八人餐桌，双阳台配置+加上所有飘窗都是附赠面积，整体的实用面积可想而知。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

S墙的设计，使得玄关和冰箱得到兼容，凹进去的部分放置冰箱，凸出的墙面做成了钢琴键收纳。

户型图，仅供参考

建面约135㎡的四房是项目的明星户型，几乎是一抢而空的状态，采光、视野非常敞亮，南北通透，双阳台还能看到窗外的中庭景观。

它的收纳亮点：钢琴键烤漆板，玄关处有一个八百库收纳，厨房扩容80%......800多万能买到这样的一个房子，哪怕是在市区买二手房也买不到这么多的赠送面积！

实景图，仅供参考

户型图，仅供参考

总结一下，高层户型可以说在同价位段中，很难再找到比它更出彩的户型了。南向双阳台+巨量收纳体系+超高水准的精装标准，几乎榨干每一寸空间，实用性与美观性都拉到了顶！

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

2、附赠面积超多的叠墅产品，包含地下室+阁楼

1000万级，挤一挤能在市区买个小三房，但是在时代之城，能享受到完全不一样的生活场景，有天有地有庭院，还有地下室的美好生活！

加上南翔比较宜居，离市区又很近，非常便利。学长很看好这里的叠墅产品：居住起来真的舒服！

1

建面约174㎡的下叠

户型图，仅供参考

下叠二期做了改动，一层拥有一个充足的采光面&超级全明的空间，即使是七八月份的上海也丝毫不会闷热潮湿。附赠宽绰地下室+公共绿地（实际交付为毛坯）闲暇时可以在院子里养鱼，种花等等。

实景图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

地下室的两个夹层（作为生活场景示意），不仅赠送面积多，还是三面采光！挑高开阔，丝毫没有压抑感。

实景图，仅供参考

一楼，客厅到庭院是全景的落地门窗，夏日凉风习习，边套下叠还拥有全明餐厅。

实景图，仅供参考

主卧拥有270度环幕飘窗，视野和采光优越，配备了高奢卫生间，空间感、尊崇感拉到顶格。

实景图，仅供参考

下叠的总价段在1300-1600万左右，完全能容纳三代同堂的温馨的墅居生活，置业的终极目标，一步到位！

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

2

建面约178㎡的中平

户型图，仅供参考

中平户型以四开间朝南的IMAX级采光面，打造出堪比市区豪宅的尺度感。4房4飘窗2阳台的设计，配合双套房布局，一共有三个套房，让每个家庭成员都享有独立私密空间。

客厅+餐厅联通+南向双阳台，尺度感非常强。同时还配备了独立的家政间，约4.4个m³，约等于100个标准登机箱的空间！

实景图，仅供参考

玄关也是非常具有仪式感，包括厨房拥有超长的操作台面，同样也是做了满级收纳。

主卧套房，不仅有豪华卫浴，女王卫生间+双台盆，大尺度衣帽间，甚至书房、工作室空间就在边上，业主能体验无上的尊崇与私密。

实景图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

中平的价格在1100-1300万左右，大平层的居住体验，媲美奢华酒店的感觉，妥妥秒杀市区拥挤又高密度的小三房了。

3

建面约170㎡的上叠

户型图，仅供参考

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

上叠产品创新采用南北双露台+南向双阳台布局，270度全景采光面让室内外空间完美融合。边套户型的1楼客餐厅和2楼主卧，更增设侧飘窗，将社区美景尽收眼底。

日常在露台barbecue、在阳台养养花、晒晒太阳好不惬意！阁楼还能做到大面积玻璃采光！

毫不夸张地说，「时代之城·雲墅」的户型设计，算得上嘉定“遥遥领先的TOP”户型！在这里，每个价位段的客户都能匹配到满意的产品。

3无冕之王南翔

不仅宜居，更有不断爆发的潜力

最后来说一下南翔这个地段，很显然是非常宜居的，学长从2011年来到上海初识南翔，到2024年成为南翔业主，这十年间几乎跑遍上海买个角落，也更加偏爱这个舒适的板块！

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

南翔是上海市四大历史名镇之一，有着1500多年的悠久历史。历经千年变迁与发展，南翔镇成为一座兼具浓厚历史文化底蕴与充沛现代活力的新型城镇。

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

从2007年11号线开通激活板块，到嘉闵线规划落地实现“双轨驱动”；从环球乐园废墟蜕变为留云湖低密住区，再到华润置地等开发商以品质住宅重塑城市界面，它是少数集教育、交通、生态、商业等配套于一体的六边形战士！

时代之城占位的南翔板块云翔片区，承担南翔3.0时代转型升级的历史使命。

周边就是印象城、山姆会员店，包括好的教育资源，11号线&嘉闵线双轨交配置，十分宜居。可以说，600-800万级别的新房中，拥有TOP级别的配套！

区域内的二手房很坚挺。房龄超10年的次新小区华润中央公园，依旧能有6万+/平的挂牌价。可见区域内客户对好地段、对高品质住宅的认可。华润之于南翔，是相互成就的关系。

教育上，2025年6月30日，南翔教育资源迎来重磅升级！嘉定区教育高质量发展推进大会举行。

会上，嘉定区教育局与复旦大学附属中学签订合作办学协议，将在南翔镇合作举办复旦附嘉定学校，标志着嘉定区在引入优质教育资源、推动合作办学上迈出了坚实一步。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

图源复旦大学官微

其次，在云翔板块落地的教育资源一直都是非常重磅的，像之前的世界外国语学校、世外教育附属嘉定云翔小学等，这片区域的教育资源是非常受重视的存在。（免责声明：以上教育资源整理仅代表楼盘与学校的距离，该房屋所在项目暂未划分学区，开发商不对项目交房后所属学区、学校做任何承诺。教育资源分配或学校/学区划分以及学校的具体招生规则等请以政府相关主管部门、教育机构公开的最新信息为准。）

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

交通上，时代之城所拥有的11号线+嘉闵线双轨通勤，距离地铁11号线陈翔公路站约900米，半小时就能到达徐家汇等市区核心腹地。包括静安寺、徐家汇、徐汇滨江、漕河泾、陆家嘴、新天地都在业主的生活圈内。

商业上，坐拥山姆会员店（与时代之城零距离）+印象城MEGA（34万方商业旗舰），形成“下楼即享山姆，步行直达印象城”的顶配体验。

这里的业主，未来吃完饭，家楼下就是大型的购物商超，散步消食购物轻轻松松。

最后展望一下未来图景：这个总规模约30万方的“微型城市”恰如区域发展的一个缩影——既有对品质生活的执着追求，又有对生态宜居的持续探索。将一切都浓缩到一个步行范围的闭环之中。

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

尤其是二期实景示范区的展现，更让众人惊艳了一把，美妙的大城生活跃然于眼前，值得憧憬！

✅华润华发时代之城售楼处电话：400-8558-224✅︎✅︎✅

✅华润华发时代之城营销中心热线4008558224（官方预约看房热线）

华润华发时代之城售楼处电话：400-8558-224【售楼中心热线】华润华发时代之城营销中心热线4008558224华润华发时代之城售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打华润华发时代之城售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。