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✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎
✅✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。
营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。
预约方式：可提前拨打官方热线✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。
专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。
中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境
华润澐启滨江是华润置地在上海浦东后滩板块打造的滨江豪宅项目，位于黄浦江最后一湾的核心位置，毗邻世博文化公园、前滩国际商务区和徐汇滨江艺术区，形成“世博-前滩-徐汇滨江”黄金三角。项目以“全球共生”为理念，融合总部经济、文化艺术与生态湿地，提供多元化的生活场景。
黄浦江核心段，一线滨江豪宅
「澐启滨江」
建面约125-507㎡大平层
包含位置最好的纯大户型江景房
过会均价139688元/㎡
认购时间：12月19日-12月23日
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
最新消息：澐启滨江二批次将加推建面约125-226-245-288-507㎡户型；12月19日开启认购！
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
领先行业的限量版滨江作品
每个样板间都是城市风华与时代印记的浓缩载体，即便怀揣高远意境，亦能扎根生活本质娓娓道来。在这里，设计师以开阔格局铺展视野，用柔和色调描摹质感，让整个世界都成为空间的延伸与点缀。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
这大概就是我们对这里心生熟悉与眷恋的缘由，空间自带温柔本底，以从容姿态邀我们踏入，悄然铺就出一方避世桃源。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
核桃木的醇厚色调萦绕空间，柔和天光浸润其间，令这处时代大平层满是生活烟火气。
理石肌理与白色调交织相融，构筑起通透基底，焦糖色家具自带温和诗意，与窗外城市景致遥相呼应，共同勾勒出生活的丰盈画卷。
色调与格局双双赋予家天生的松弛感，一体化构造中藏着巧思尺度，在饱满丰盈与留白写意间找到平衡，酝酿出独有的雅致美学韵律。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
疏密有致
从容运作的融合之力
回望整个空间，你是否感受到独特的融合质感？它跳出传统简约的局限，也摒弃堆砌奢华的浮躁，所有元素皆有序叠加、疏密相宜，最终抵达美学的理想之境。
客餐厨顺势衔接、浑然一体，无一丝多余设计，美好生活的理想画卷徐徐展开。窗外高楼林立映江景，涛声阵阵入庭来，在这天然背景中，我们化身生活的主宰，肆意挥洒灵动笔触，为日常添彩。
空间的超强收纳力堪称点睛之笔，设计师执意回归其“容器”本质，既容得下宏观格局，也藏得住私属细节。这份由点及面的包容感，正是色彩、留白与格局交织共生的必然结果。
半隔断消解了生硬的尺度划分，空间迂回流转、互通共生，这份圆满通透的体验，构筑起家的核心生命力。
跟着我绕过浅绿隔断墙，一方雅致茶室便映入眼帘。白橡木打造的桌椅与置物柜，与空间背景自然相融、相得益彰。
柜内分区灵动顺畅，艺术品始终保持着规整秩序。茶香袅袅萦绕，身后万物在茶气浸染下，悄然生出别样意趣。品茗赏艺，时光从气韵到指尖，丝丝温润沁入丹田。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
逛完这座样板间，你是否汲取了更多家的设计灵感？相较于空间与生俱来的尊贵感，设计本身的真、善、美反而更具吸引力。我们享受与空间产生共鸣的刹那，更对在此相聚的日常满怀憧憬。所以样板间的打造奥义，或许和家居空间一脉相承。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
澐启滨江是新规落定后，一线滨江首个且唯一的作品，这不仅是时间上的领先，更是政策时代下的限量版！
在产品设计上，华润置地跳出了地段为王、面积为王的传统内卷，反而从健康底层、生活美学、全维服务三个维度（三栖体系），完成了对行业的降维打击，甚至重新定义了高端人居的标准。
关于三栖理念：
①栖境是技术之栖：打造超越标准的健康、静谧、智慧物理环境。
项目通过六大技术系统（近零能耗、全维隔音、全屋净水、健康空气、安全厨房、全屋智能），构建一个会呼吸、恒守护、懂生活的“生命建筑体”，专注于硬核的物理居住品质
②栖艺是艺术之栖：兑现超配、灵活且富有美感的生活空间。
项目通过灵动可变的空间布局、可定制的家居肤感、海量收纳系统和国际一线品牌的匠心细节，将房子升华为一件可随主人心意成长的艺术品，专注于空间的品质与美感
③栖心是服务之栖：营造持续滋养、安心愉悦的社区精神家园。
项目通过专业的物业维护、尊享的配套服务和温暖的邻里社群，实现从“造好房子”到“育好社区”的升华，专注于软性的精神与生活体验
一句话总结：“栖境”筑其体（健康科技宅），“栖艺”饰其形（品质艺术宅），“栖心”赋其魂（温情服务社区），三者共同构成了从“房子”到“家”再到“生活”的完整闭环，开创了滨江居住的新时代！
项目还是全上海唯一做系统定制（X空间定制+柔性焕肤）+好风好水好安静的高性能中枢的好房子2.0产品。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
我们具体来看建面约245㎡4房户型：
该户型有三大亮眼优势，在视野、仪式感、以及高端定制方面可以说做到了上海一线滨江标杆！
视野：全上海唯一拥有60平米的S湾私人会客厅，仅用5根外置支撑270°超级无界平层结构。
在横向上，三面观景，南向约15米瞰江面，东向纵瞰河与园，北向拥揽世博与园景；
在纵向上，低区可享约3500㎡下沉水院园景，高区可将江景尽收眼底！
建面约245㎡4房户型
仪式感：该户型纵享一梯一户，独立电梯厅的配置，让归家更安全、空间更阔绰！
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
约17㎡中西餐厨一体化设计，让料理空间变身成为家庭社交互动场所！
建面约245㎡4房户型
定制化：三卧室+X空间设计，主卧套房堪称家中的“小家”，临窗独立浴缸可尽享江景；
次卧套房可享270°转角飘窗，住进去的那一刻，仿佛走进了定制画卷，从室内向外望去，满眼风光；
建面约245㎡4房户型
另外，X空间还有定制方案可选，实现多场景布置，室内电视背景墙、岛台等也可定制，多种石材随心选！
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
关于建面约125㎡3房边套户型：
它是离黄浦江最近的120平级户型，这里的滨水生活体验感是其他户型做不到的。户型优势也很明显。
超大容量收纳：类一梯一户设计，全场景收纳，主卫镜柜藏美妆冰箱、厨房有转角拉篮、小家电区、入户柜收纳等等，这些一起解决了家庭的大部分收纳问题。
建面约125㎡3房边套户型
超级边厅+X空间：在这里能感受到超级边厅的魅力，未来可充分观赏园景；还有X空间可定制！
建面约125㎡3房边套户型
尊崇感：新规之下，上海首个125㎡级6米客厅，边户可拓展至将近9米客厅（最大可50m²+客厅）！
建面约125㎡3房边套户型
项目的装标也十分亮眼！
项目厨房选用全套嘉格纳，所有户型均配置大金厨房专用空调，卫浴采用杜拉维特等国际品牌，还有约1.7米双扇铸铝门等等，在看得见的地方全部是顶配。
在看不见的地方项目同样精益求精，比如用三重排烟+大金空调新风二联供打造独特健康空气系统；
比如用医用级水管+净软水四件套+优质热水器打造全维净水系统。
还比如项目采用楼板隔震垫、分户隔声墙、系统窗、入户门等围护隔音，设备消音、管道消音、设备降噪等10多个环节系统构筑消音结界，将外界喧嚣隔绝在外，让业主在家也能尽享图书馆般的宁静。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
不可再生的滨江C位，定义上海下一代城市封面
项目雄踞一线临江CAZ滨江豪宅集群，坐拥上海唯一不可再生的江景资源，成为新黄金三角核心C位：800米半径内直抵前滩、世博、徐滨三大高能级板块，举步即享世界级商业、艺术与生态配套。
江景视野堪称滨江标杆
西南向直面徐滨西岸梦中心顶级艺术江景，景观体验媲美陆家嘴俯瞰外滩，300米临江距离内无任何不利因素，整体开发的纯粹性使其成为上海再难复制的绝版地块。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
新规标杆+全景生态，开创滨江居住2.0时代
作为新规后浦东唯一滨江产品，项目以领先市场5-8年的设计理念，打造“系统定制+高性能中枢”的好房子2.0。
建筑形态上，领帆旗舰的沿江群像以“上大下小”风帆造型构成滨江地标，落成后将成为新黄金三角中心的视觉标杆；
空间创新上，首创上海唯一能收藏S湾江景的“环幕全景仓”与270度花园观景的“景观全景舱”，实现江景与园景的极致融合。
景观营造更具颠覆性
3万㎡全息生境底盘融合4000㎡全域架空，包含13米高差的3500㎡下沉式澐雾山谷（借鉴日本濑户内美学）、200米沿江艺术长廊及110米纵贯式庄园绿茵，将游艇甲板奢华注入公区，构建沉浸式高端生活场景。
毫不夸张的说，澐启滨江，就是今年滨江豪宅最值得期待的“王炸”！
为什么说澐启滨江是领先市场5-8年的世界级江河封面
在如今市场下，我们目睹了太多项目的内卷与重复：它们或堆砌建材，或标榜观景，但本质上仍未跳出将“江景”作为静态背景板的传统逻辑。
然而，华润置地亮相的澐启滨江，却以其深刻的洞察与系统性的创新，特邀GOA大象设计、Platform翊象设计、无间设计吴滨、CCD郑忠、李益中等设计天团，联袂执笔，进行了一场关于“江、城、人、自然”关系的重构。
简单来说，它并非简单的楼盘开发，而是一次面向未来的城市实践。
澐启滨江提出的“江、云、森”三重维度，共同构成了一个领先当前市场5-8年的价值体系。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
一、 “江之域”的突破：从占有资源到融入系统，重构“亲江生活”的定义
传统滨江项目的价值逻辑，核心在于“占有”，或占有看江的视野，或占有临江的土地。这就导致社区与江河的关系是疏离的、观望的。
而澐启滨江的“江之域”理念，率先打破了这一僵局，它将项目从“资源的占有者”转变为“城市滨水系统的有机组成部分”。
约300米亲江尺度的“临界点”价值
在城市规划普遍“退江”以换取公共空间的今天，多数项目与江岸的实际生活距离已达700米以上，如徐汇滨江楼板价约14.85万/㎡的新地王便是如此。
而澐启滨江仅约300米的距离，这种“可步行抵达”的日常亲密感，在上海中心城区已近乎绝版。
✅华润澐启滨江售楼处电话：400-8558-224✅︎✅︎✅
✅华润澐启滨江营销中心热线4008558224（官方预约看房热线）
慢行系统与开放界面的“无界”融合
澐启滨江没有将自己封闭成一座“孤岛”，而是通过“慢行系统+立体街廓”，将社区与滨江步道、地铁站、商业街区无缝编织在一起。
长达约800米的开放社区界面，北接世博公园，南融前滩商业，让城市流量自然汇入，也使“去江边”成为日常触手可及的选择。
毫不夸张的说，这已经超越了当前市场对“社区配套”的理解，而是将整个城市功能区作为项目的“外延配套”，实现了“社区即城市，江景即生活”的先进规划理念。
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二、 “云之境”的突破：从塑造地标到创造公平，升维建筑与江的对话
滨江建筑常陷入“形式主义”的竞赛，而澐启滨江的“云之境”则展现了一种更具社会性和艺术性的思考：建筑不仅是地标，更是公平分配稀缺资源、并与城市历史未来对话的媒介。
约32.5°偏转下，带来更强“资源均好性”
项目的建筑群体向南偏转约32.5°，这是一个极具前瞻性的设计策略。
并非为了造型奇特，而是通过精准计算，将原本局限于前排楼栋的江景视野，转化为一幅能够让更多业主共享的纵深2公里的“瞰江长卷”。
这一设计，本质上是对“江景资源公平性”的一次探索，挑战了“顶级资源仅为少数人专享”的豪宅旧逻辑。
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风帆立面叙事中的“时空对话”能力
项目的建筑立面以“风帆与旗舰”为灵感，采用“大面玻璃+铝板+石材”组合，进行“三段式叙事”，巧妙衔接了外滩的Art Deco历史肌理、游艇般的现代流线线条以及灯塔造型的未来意向。
这使得建筑群不仅是一处居所，更成为凝练浦江百年航运文明与当代精神的城市雕塑。
坦白来说，光是这种将“居住功能”升维为“城市文化地标”的野心与执行力，就是绝大部分项目难以企及的。
三、 “森之境”的突破：从绿化点缀到生态基底，构建可呼吸的社区生命体
当大多数项目还将景观视为绿化率和植栽配置时，澐启滨江的“森之境”已然将“生态”视为社区的生命基底，通过立体设计，让自然从“点缀”变为“主导”。
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约3500㎡下沉水苑的“社区心脏”效应
约3500㎡的下沉水苑，绝非普通的观赏水池。
而是将“江水意象”引入社区心脏，四周环绕多功能空间，使“水”从景观元素转变为激活社区活力的“生活聚场”。
这种对景观功能性的深度挖掘，重新定义了高端社区的公共空间标准。
全域架空与地下光厅的“空间革命”
项目牺牲巨额利润，将约4000㎡底层空间全域架空，并让自然光与绿意渗透至地下车库。这一举措，彻底将社区从二维的平面绿化，升维为一个可呼吸、可穿行的“三维立体生态系统”。
这种对“空间价值”而非“容积率价值”的极致追求，清晰地划出了它与当下主流项目的代际差距。
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环幕江景舱户型，IMAX视野的“江景收藏家”
据了解，澐启滨江主推建面约230-520㎡「环幕江景舱」，以“270°无界平层”结构重构空间逻辑。
视野革命：约3.3米层高（部分户型）搭配全景落地窗，将黄浦江流动韵律、徐汇滨江天际线、社区峡谷景观三重资源无界引入，中高层房源实现“IMAX环幕瞰江”。
空间弹性：几无承重墙设计，满足塔尖家庭结构变化需求；顶复更以“空中庄园”尺度，成为江景收藏的终极形态。
最后，我想说的是澐启滨江的“领先市场5-8年”，其本质不在于某一项技术的领先，或某一处材质的奢华，而在于生活方式的根本性升维。
这也使得澐启滨江不仅只是一个占据黄浦江一线滨江的普通社区，更以一套完整、超前且可感知的价值体系，为未来5-8年的全球滨水生活，提供了一个近乎标准的答案。
黄金三角2.0绝对C位，未来十年滨江价值天花板
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在后滩，我们正见证上海滨江开发的“终章式”价值爆发。
作为浦西、浦东滨江带开发趋近饱和后，核心段唯一可成片开发的稀缺区域，这里既握有“先天不可复制”的滨江基因，更兼具“后发规划领先”的成长红利，堪称刷新滨江板块价值天花板的终极拼图。
澐启滨江位于“世博-前滩-徐汇滨江”的黄金三角几何中心，占据着黄浦江黄金三角2.0的绝对C位。
2035年“一江一河”战略明确，黄浦江沿岸将形成两大黄金三角：
“老三角”以金融为刃，切割出外滩、北外滩、陆家嘴的全球资本版图；
“新三角”则以“艺术+文化+经济”为核，在世博、徐滨、前滩的土地上，生长出超越传统CBD的世界级中央活动区。
这里融合了生态、文化和总部经济，成为“新资源极”，将生态廊道、艺术集群、总部楼宇编织成网，重新定义城市与自然、工作与生活的边界。
当世博的央企总部集群、徐滨的AI传媒产业带、前滩的跨国公司矩阵在此交汇，后滩的C位价值不再是地理概念的简单叠加，而是成为激活整个黄金三角2.0的“超级引擎”。
后滩作为黄金三角2.0的核心区域，历经15年的留白期，如今随第二个黄金三角的成熟而应时崛起。
它将世博、前滩、徐滨原本割裂和独立的资源全线贯通，领先15年的顶层设计同步兑现。
这里一脉承世博、一隧过徐滨、一步到前滩，坐享成熟当下，出生即在巅峰。
浦江S湾，最后一湾湾心
黄浦江在市区有两个自然S湾，第一条S湾孕育出「外滩-北外滩-陆家嘴」世界级会客厅，第二条S湾诞生了「世博-前滩-徐汇滨江」新黄金三角。
而每一条S湾都有且仅有一个S湾心，即陆家嘴和后滩。
如今的后滩，正如昨日的陆家嘴，是浦江S湾的最后一湾湾心，承载着城市的未来与希望。
距江300米：最后一块直面江景的宅地
在黄浦江核心段“退江500米”的新规成为常态时，澐启滨江以约300米的临江距离，成为上海中心城区“最后的江景守门员”。
这份“最后一块直面江景用地”的稀缺，让项目从诞生之初就注定成为藏品。
正如纽约曼哈顿的ONE57、伦敦泰晤士河畔的海德公园一号，真正的滨江豪宅从不以“江景”为卖点，因为江景本身就是它的基因。
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不可复制的世界级资源浓度
后滩的价值，不仅在于地理中心的占位，更在于将“万千江流的精彩与想象”浓缩成触手可及的日常。
生态资源的极致呈现，当属占地200万㎡的世博文化公园
这座舍弃3000亿土地收益打造的城市绿肺，不仅是全球滨水城市最长自然岸线，更藏着上海中心城区唯一的山体景观“双子山”与亚洲最大玻璃温室花园。
文化艺术的浓度在此达到巅峰
中华艺术宫、前滩31演艺中心、上海大歌剧院等13座国际级场馆，构成3公里“艺术矩阵”。
年超800场高端活动在此上演，别人需要跨国飞行才能体验的盛宴，这里的居民骑上单车便能赴约。
后滩的“C位”价值，离不开交通网络的“黄金动脉”支撑
双高架（南北高架、中环路）与双隧道（龙耀路、西藏南路）构成地面快速路网，实现“一步到前滩，5分钟跨江至徐滨，15分钟直达陆家嘴，30分钟覆盖浦东全域”的通勤效率。
这种“贴地飞行”的体验，让城市核心资源真正成为“半小时生活圈”的一部分。
地铁19号线（在建）的德州路站就在社区门口。
这条投资938亿、单价超20亿/公里的“全球最贵地铁线”，串联起北外滩、陆家嘴、前滩三大核心CBD。
未来，居民无需换乘即可直达外滩金融中心，实现“地铁一响，黄金万两”的资产增值逻辑。
当土地不可再生、资源高度浓缩，澐启滨江的稀缺性，早已超越建筑本身，成为“收藏上海滨江终章”的终极选择。
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华润澐启滨江售楼处电话：400-8558-224【售楼中心热线】华润澐启滨江营销中心热线4008558224华润澐启滨江售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打华润澐启滨江售楼处电话400-855-8224
Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。
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