天潼里售楼处电话→2026#上海天潼里售楼中心电话→天潼里楼盘百科→天潼里首页网站→楼盘百科→首页网站→天潼里24小时热线电话

✅天潼里售楼处电话：400-8558-224✅︎✅︎

✅✅天潼里营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅天潼里售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

上海·外滩一手新房

外滩·距离外白渡桥260米

全新一手豪宅【天潼里】

建面约458-551㎡大平层

建面约320-349㎡叠加别墅

建面约500-900㎡合院别墅

全新551㎡大平层样板房

以及别墅样板房

正式开放预约

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

风貌小高层

建面约458-551㎡7800万起

叠加别墅24套

建面约270-330㎡5800万起

27套风貌合院别墅（天潼里）

地上建面约525-907㎡

（地上地下加起来约1500-2000㎡）

合院别墅总价1.5亿左右起

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

天潼里位于内环内北外滩核心，天潼路近乍浦路口，独占江（黄浦江）河（苏州河）交汇上佳钻石地段，距离外白渡桥仅200余米。

项目建造历史风貌高层、多层和里弄住宅，另有少量商业、美术馆和酒店式公寓。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

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天潼里住宅产品户型图特别多，达到42种。包含面积段约209-641㎡高层住宅，面积段约231-400㎡多层住宅，面积段约㎡高层住宅270-330㎡叠加别墅，面积段约525-907㎡合院别墅。

共124套住宅单元，从图示来看，全部是风貌住宅产品。以下为首开楼栋图示，73套小高层+27套合院别墅+24套叠加别墅：

让我们来看看部分户型图，先是小高层平墅：

（458-551平米超级大平层）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

全新 551㎡样板房

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

01｜通厅揽景，天幕如卷

三面全明贯通厅，接驳城市天际线的剧场式生活场景

约270度三面环幕式开窗，打通阳台、客厅、餐厅与厨房，形成约19.1米南向与22.1米东向的超宽视野面宽。空间如画轴展开，面朝陆家嘴天际线，营造如剧场般的奢阔视觉感受。

02｜奢阔阳台，南得尺度

南向巨幕级双阳台布局，生活场景随光线延展

户型配置约10.8米客厅阳台与约8.3米主卧阳台，南向布局让自然光与景观最大化融入日常生活，在起居与私密空间中形成连续的舒展界面，真正实现自然与生活的双重联动。

03｜套房满配，空间超凡

四卧三套房设计，约78㎡主卧套间奢享独立世界

配备四卧三套房与双公卫配置，主卧套房达约78㎡，配置殿堂级衣帽间与双台盆卫浴。三间套房均设独立衣帽间，其中两间配有阳台，全方位满足居者的尊贵私密与生活仪式感。

04｜礼序归线，出入有界

主佣动线分流，服务与生活各循其道

采用主佣分线的专业布局，家政专属通道与主人动线分离，避免交叉与干扰，保障居住私密性与空间秩序，体现高端住宅应有的生活礼仪与尊崇体验。

05｜双梯尊配，归家从容

8户2梯，远高于常规梯户比，提升进出效率

户型配置双梯双户门设计，形成4:1的低密梯户比，远优于市场平均，极大缩短候梯时间，让归家成为从容尊崇的第一步。

06｜得房高标，实用领先

实得率达81%，在同类产品中处于领先水平

科学布局提升空间利用率，实现约81%的超高得房率，相比市场平均高出一截，为居者带来更多可使用空间与布局弹性，在同等总价下真正实现“多得多用”的使用价值。

叠加别墅介绍：（下叠和上叠）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

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下叠别墅，是城市别墅生活的隐奢表达。沿街独立门牌，不仅昭示归家仪式，更在迎宾会客之间，展露门第的从容与尊贵。

01｜独立门牌，尽显门第风范

沿街独立门牌，构筑家族化的身份标识。归家有序，待客有仪，于出入之间尽呈居者品味。

02｜南北双入户，兼顾礼仪与私密

南向礼仪门迎宾，北向私密入户，动静有序，便捷自如，彰显居者从容气度。

03｜近30㎡私家庭院，阳光与私密兼得

约2.2m围墙设计，既保留私密，又引光入室，于内外之间构建生活的层次感。

04｜约10.5米南向面宽，开阔横向尺度

南向宽幕引光入室，赋予居住以通透的仪式感。

05｜单层超160㎡，空间奢阔有度

客餐厅约60㎡，配有约60㎡超大贯通式主卧，生活场景自成体系，优雅而张弛有度。

全套房布局，让家人各得其所，舒适与私密兼得。

06｜郎阔格局，空间随心定义

约3.5m与3.6m层高递进延展，纵深之中蕴含尊崇尺度。

基本无承重墙设计，空间可自由定义，生活随心铺陈。

超1:1实得赠送比，让空间更丰盈、体验更进阶。

07｜地下空间，功能无限延展

地下层均配采光井，舒适度保障；约6.7m层高可容纳酒窖、会所等多元功能，承载生活的更多想象。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

上叠别墅，是一种生活姿态。居于更高一隅，揽尽城市的光影流转。在喧嚣之上，自成一方私域天地。

01｜双露台·一阳台，延展自然的呼吸

南北双向开阔布局，北向露台近10米，城市景观与自然相融。

休闲露台对话城市天际线，于阳光与风景之间，重拾生活的轻盈。

02｜约10.5米南向面宽，采光极佳

横向展开的空间尺度，让阳光洒满每一处生活场景，晨昏之间皆是风景。

03｜单层约160㎡，全套房设计

以约160㎡单层空间承载家庭生活的仪式感，约60㎡客餐厅贯通休闲阳台，空间通透、气度非凡。全套房设计，保证每位居者的私密与舒适，礼序有致、功能齐备。

04｜自由改动，基本无承重

内部结构灵动，可根据家庭需求自由规划，空间使用无界。

赠送约3.2米层高地下室，生活可能由此倍增。

05｜奢阔层高，演绎空间的尊崇感

三层约3.5m、四层约3.6m层高，纵向空间感更显阔绰，舒居尺度跃然呈现。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

外滩之上 · 大师联袂 · 国际恒产

叠墅 建面约 320-349㎡

大平层 建面约 458-551m²

全新作品 敬请期待

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

| 外滩正核板块唯一在售新房

| 苏州河黄浦江「一江一河」交汇原点

| 距外白渡桥约200米，步行约5分钟至外滩万国建筑群

| 与陆家嘴三件套隔江对望，坐享丰盈配套

接下来介绍 525平合院别墅：

近年来，上海在城市更新方面既注重保护原有城市肌理，又着重发展历史风貌建筑。这一方式虽然创造了一个多元且尊重历史的城市景观，但这些新开发的风貌住宅项目也代表着一种有别于中国传统房地产市场的新方向。

Lilong Living

里弄生活

江南绞圈房与西式联排住宅

Jiangnan Courtyard House & Western Townhouse

里弄房屋，也称为石库门，是中国传统四合院与西方联排住宅的独特融合，体现了海派建筑的跨文化特色传统。中国传统四合院强调内向的水平空间，而西方联排住宅则以外向的垂直空间为特色。这种建筑设计的融合反映了十九世纪至二十世纪初上海开放进取的国际精神。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

Return to the Courtyard

栖息院落

1层设计平面

1F Floor plan

入户体验始于私家庭院。在高密度的城市环境中，庭院为住宅提供了一处解压之地，一缕新鲜空气。因此，在平面布局上，我们将所有重要空间布置在庭院周边，以充分利用庭院空间。

庭院

Courtyard✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

从庭院地面层，可以看到客厅和餐厅的内部空间。客厅在立面上向内凹陷，形成了一条有遮盖的走廊，通向房屋定制的深铜色入户大门。

入户门

Entry Door

入户空间由一个简约的门厅和楼梯厅组成，门厅配有控制台和嵌入式衣柜。以多功能圆桌为中心的楼梯厅连接着楼梯、电梯、客用卫生间和客厅。空间采用白色洞石搭配特制染色的胡桃木，其浅色调与洞石和谐呼应，同时保留了胡桃木独特的纹理特征。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

楼梯厅

Stair Hall

在客厅中，两个展示架巧妙地将空间分隔成主客厅区和休闲室，营造出一个与建筑尺度交相辉映的层次空间。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

这样的布局提供了多样的就座选择——主客厅区保持其开阔大气，与庭院浑然一体；而配备了吧台并可俯瞰北侧小庭院的休闲室，则营造出温馨私密的氛围。

正式客厅

Formal Living Room

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餐厅四角以高光烤漆板为基准，营造出庄重感。空间一侧临近中庭，另一侧毗邻西侧小庭院。

餐厅

Dining Room

一面贯穿地下室至阁楼七层的整体白色洞石墙体构成建筑主轴。楼梯采用纯净简约的设计，作为连接整个住宅的核心元素，与每层的风格相得益彰。

1-4层楼梯间

1-4F Staircase

深铜色的栏杆和扶手融合传统与现代语汇，演变出一种当代型态，与现代白色洞石相映成趣，营造出优雅纯粹的意境。

Master of the Courtyard

大隐隐于市

整个三层都属于主卧套间。我们非常重视这一层空间的秩序感和流线，并尝试了多种方案。最终我们没有将主卧室空间直接紧贴面向庭院的窗户，而是借鉴上海老洋房的做法，在中间增加了一个过渡空间——‘阳光房’。

这个空间不仅解决了整层的交通动线，更重要的是，考虑到里弄建筑之间的紧密距离，通过将最私密的卧室区域与大窗户分开来确保居住者的隐私。同时为了确保主卧室区域能获得充足的自然光，我们使用折叠百叶门来分隔主空间和阳光房。

3层设计平面

3F Floor plan

主卧入口

Master Bedroom Entrance

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主卧室空间

Main Bedroom Space

床边的读书角落

Reading Corner

“Sunroom“

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

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深色烟熏橡木搭配Eric Morris定制的黄铜五金件，将上海石库门的韵味和气质在精致的细节中得到完美诠释。

主卫

Master Bathroom

Courtyard Living

庭院生活

2&4层设计平面

2&4F Floor plan

二层设有儿童区和父母房间。所有房间都围绕庭院布置，以充分利用景观视野。我们还将楼梯厅空间改造成家庭图书馆——在这个原本私密的楼层创造了一个公共空间。这为家庭成员增加了除客厅和地下室之外的又一互动空间，强化了我们对现代上海家庭——更多交通和爱的理念。

家庭书房

Family Library

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父母卧房&儿童卧房

Parents’and Kid’s Bedrooms

儿童卫生间

Kid’s Bathroom

四层阁楼是大女儿的卧室。这里的斜顶启发我们在空间内打造了一个木质小屋；配备私人浴室和衣帽间，还有一个露天阳台，仿佛这充满阳光的一层就是个独立公寓。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

Endless Interior

室内的"室内"

地下室层是娱乐和家庭聚会的主要空间，因此，我们将空间设计得更现代和随意。也正是在这里，我们突破了室内空间中跨文化对话的界限。

Basement Floor plan

尽管有明确的结构分区和限制，我们还是将地下室视为一个整体空间。我们的方法是在空间中植入一个“町屋”（日本传统商住建筑）。

“Machiya” Concept Diagram

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样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

Wooden House

这个木质建筑统一了地下室空间，同时分隔出不同的功能区域。在木质建筑内部，夹层设有榻榻米茶室，下层则是影音娱乐室。大型推拉门让空间在举办派对和接待客人时能够自由流动。

茶室

Tea Room

在“木屋”的南侧还有一个无固定方向的休闲接待空间，其中布置多组座椅区域，满足不同使用需求。一面蓝色烤漆墙锚定角落，简约现代的空间与木质建筑结构形成鲜明对比。

地下客厅

Basement Living Room

在对角，我们开辟了一面落地窗展示酒窖，展现主人的收藏。温暖的酒窖灯光和壁炉光线映照在白橡木酒架上，为客厅带来温暖舒适的氛围。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

在“木屋”后方，是一个墙面和天花板都覆盖金箔的“水吧”。在这里，我们重新引入了一些当代西方设计语言——大理石地面图案、蛋形吧台和墙面护板细节。这些元素与醒目的红色高光烤漆柜相互平衡。

水吧

Gold Bar

项目风格复古、隽永，典型的海派风味建造。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

天潼里打造约3.3万㎡的新石库门里弄洋房、海派叠墅和联排等产品。在寸土寸金的传统市中心，大尺度的别墅和花园，着实难能可贵。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

项目由GOA大象设计创始人陆皓先生操刀，汲取外滩西式古典建筑风格，以红砖为主材，复刻老石库门的浪漫风貌，力求打造为一处“新时代里弄住宅”。

项目效果图

天潼198位于内环内北外滩核心，天潼路近乍浦路口，独占江（黄浦江）河（苏州河）交汇上佳钻石地段。

项目建造历史风貌高层、多层和里弄住宅，另有少量商业、美术馆和酒店式公寓。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

汲取外滩风貌建筑精髓——折衷主义风格，辅以现代化比例与线条勾勒，最终形成富有 ART DECO美学的建筑封面，令历久弥新的质感形成与万国建筑群的美妙对景。

项目风格复古、隽永，典型的海派风味建造。

天潼198将打造约3.3万㎡的新石库门里弄洋房、海派叠墅和联排等产品。在寸土寸金的传统市中心，大尺度的别墅和花园，着实难能可贵。

项目由GOA大象设计创始人陆皓先生操刀，汲取外滩西式古典建筑风格，以红砖为主材，复刻老石库门的浪漫风貌，力求打造为一处“新时代里弄住宅”。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

项目效果图

「天潼198」位于北外滩核心区，距离外白渡桥非常近，外滩可以步行达，享受外滩的顶级配套。

右下地块即为项目位置

「天潼198」地处乍浦路天潼路，周边城市界面非常不错。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

新湖地块位置

作为虹口北外滩的上佳地段，「天潼」坐享北外滩4平方公里的城市规划，更是成为了媲美陆家嘴的中央活动区，直面黄浦江+外滩，拥有特别的优势！

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

其实，说豪宅，我们经常提到陆家嘴，因为上海已经有一个成熟的可供模仿与超越的全球规划模板。但实际上，到目前为止，真正可以称为世界级规划的在上海只有三个：苏河湾、外滩和北外滩！

世界级规划区域

要知道，相比于其他版块，北外滩发展后劲尤其强势，特别在2021年7月份上海市人民政府发布“北外滩4平方公里热土开发机制”后，规划从纸上走向落地， 未来的北外滩，更将成为规划承诺兑现的高地。

白玉兰广场

国际金融航运新中心

苏宁宝丽嘉

提篮桥中心商业休闲区

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

而在它的周边，也是产业能级的至高点，北外滩沿线的甲级写字楼现状大约是200万㎡；3年内再建成100万㎡，规划中预计增添200万㎡，总计相当于约500万㎡甲级写字楼，或将提供约50万个高收入岗位。

示意图

再看项目的位置，选址于黄浦江与苏州河交汇处，距离上海著名的外白渡桥仅约260米，家门巷口的这道湾就是黄浦江精华之所在，从这里可以直接步行至外滩。这里是上海市中心真正核心的优质地段！

距离外白渡桥约260米

预约看房

上海·外滩一手新房

外滩·距离外白渡桥260米

全新一手豪宅【天潼里】

风貌小高层

建面约458-551㎡7800万起

叠加别墅24套

建面约270-330㎡5800万起

27套风貌合院别墅（天潼里）

地上建面约525-907㎡

（地上地下加起来约1500-2000㎡）

合院别墅总价1.5亿左右起

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

天潼里售楼处电话：400-8558-224【售楼中心热线】天潼里营销中心热线4008558224天潼里售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打天潼里售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。